At a Glance
- Tasks: Lead exciting marketing campaigns for RuneScape: Dragonwilds and engage with player communities.
- Company: Join a dynamic gaming company in Cambridge with flexible remote work options.
- Benefits: Enjoy private healthcare, performance bonuses, generous leave, and a supportive work environment.
- Other info: Embrace a player-first mindset and thrive in a culture of inclusivity and growth.
- Why this job: Make an impact in the gaming world while collaborating with creative teams and passionate players.
- Qualifications: Experience in product marketing within the gaming industry and strong organisational skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Cambridge, UK – This position offers flexible working options, including predominantly remote work. Applicants should be based (or willing to relocate) within a comfortable commuting distance of our office to attend onsite as required.
Position Type: 9‑month Fixed Term Contract.
Are you an experienced product marketing professional in games who thrives on delivering high-quality campaigns and aligning cross‑functional teams to create impact for players? As Product Marketing Manager for RuneScape: Dragonwilds, you will play a key role in executing global marketing initiatives. Working closely with the franchise marketing team and the core development group, you will help bring go‑to‑market plans to life and ensure campaigns land effectively with players.
What you’ll be doing:
- Support the execution of global go‑to‑market plans across multiple platforms for major updates, geographical expansions, and commercial milestones.
- Partner closely with development, creative, production, central marketing teams, external agencies and key partners to ensure campaign alignment and timely delivery.
- Coordinate campaign asset development from briefing through to final delivery, ensuring consistency and quality across channels.
- Work with performance marketing, creative services, PR, and community teams to deliver integrated, multi‑channel campaigns.
- Support earned media initiatives including creator activations, social storytelling, and community‑driven moments.
- Contribute to franchise‑wide marketing initiatives, ensuring RuneScape: Dragonwilds is represented effectively in global campaigns and live events.
- Maintain clear reporting on campaign performance, risks, and progress against milestones.
- Support commercial and platform partnership activations where required.
- Assist in managing marketing budgets, ensuring spend aligns with campaign priorities and performance objectives.
- Champion a player‑first mindset by incorporating community insights and player motivations into campaign execution.
What we’re looking for:
- Experience in product marketing within the video games industry.
- Experience delivering go‑to‑market campaigns across multiple platforms and territories.
- Strong understanding of earned, owned and paid media integration, and how to balance them effectively.
- Solid knowledge of player communities and online gaming culture, ideally within MMO, open‑world, or survival genres.
- Excellent organisational and stakeholder management skills, with the ability to coordinate across creative, technical, and commercial teams.
- A data‑informed mindset, comfortable working with KPIs, performance reporting, and campaign optimisation.
What we offer:
- Private healthcare, including a dental plan.
- Discretionary annual performance bonus.
- Minimum 6% pension contributions.
- Life insurance.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave plus bank holidays, with options to buy or sell additional days, and more.
We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop and promote based on merit and ability. If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview.
Product Marketing Manager - RuneScape Dragonwilds in Milton employer: Jagex
As a leading employer in the gaming industry, we offer a dynamic work environment in Cambridge, UK, where creativity and collaboration thrive. Our commitment to employee well-being is reflected in our flexible working options, comprehensive benefits including private healthcare and generous leave policies, and a culture that champions diversity and inclusion. Join us as a Product Marketing Manager for RuneScape: Dragonwilds and take advantage of unique growth opportunities while making a meaningful impact on our global player community.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - RuneScape Dragonwilds in Milton
✨Network Like a Pro
Get out there and connect with folks in the gaming industry! Attend events, join online forums, or hit up social media groups. The more people you know, the better your chances of landing that Product Marketing Manager gig.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience with go-to-market campaigns and cross-functional teamwork. Share specific examples of how you've made an impact in previous roles – it’ll set you apart from the crowd!
✨Be Player-First
Remember, it's all about the players! Make sure to demonstrate your understanding of player communities and how you can incorporate their insights into marketing strategies. This will show that you’re not just about the numbers, but also about creating meaningful experiences.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Product Marketing Manager - RuneScape Dragonwilds in Milton
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing within the gaming industry and how it aligns with our needs for RuneScape: Dragonwilds.
Showcase Your Campaign Successes:We want to see your past achievements! Include specific examples of go-to-market campaigns you've executed, especially those that involved multiple platforms and cross-functional teams. Numbers and results speak volumes!
Demonstrate Your Player-First Mindset:Since we champion a player-first approach, share how you've incorporated community insights and player motivations into your previous campaigns. This will show us you understand our audience and can connect with them effectively.
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Jagex
✨Know Your Game
Before the interview, make sure you’re well-versed in RuneScape and its community. Familiarise yourself with recent updates, player feedback, and marketing campaigns. This will not only show your passion for the game but also demonstrate your understanding of the player-first mindset that’s crucial for this role.
✨Showcase Your Campaign Experience
Prepare to discuss specific go-to-market campaigns you've executed in the past. Highlight your role in coordinating cross-functional teams and how you ensured campaign alignment. Use metrics to back up your success stories, as data-informed insights are key in this position.
✨Emphasise Collaboration Skills
This role requires working closely with various teams, so be ready to share examples of how you’ve successfully collaborated with creative, technical, and commercial teams. Discuss any challenges you faced and how you overcame them to deliver a successful campaign.
✨Be Ready for Community Insights
Since understanding player communities is vital, think about how you’ve incorporated player feedback into your marketing strategies. Be prepared to discuss how you would engage with the RuneScape community and leverage their insights to enhance campaign effectiveness.
