At a Glance
- Tasks: Lead exciting marketing campaigns for RuneScape: Dragonwilds and engage with player communities.
- Company: Join a dynamic gaming company with a focus on innovation and player experience.
- Benefits: Enjoy flexible working, private healthcare, generous leave, and a performance bonus.
- Other info: Embrace a player-first mindset and thrive in a supportive, inclusive environment.
- Why this job: Make an impact in the gaming world while collaborating with creative teams.
- Qualifications: Experience in product marketing within the gaming industry and strong organisational skills.
The predicted salary is between 40000 - 50000 £ per year.
Location: Cambridge, UK – This position offers flexible working options, including predominantly remote work. Applicants should be based (or willing to relocate) within a comfortable commuting distance of our office to attend onsite as required.
Position Type: 9‐month Fixed Term Contract.
Are you an experienced product marketing professional in games who thrives on delivering high-quality campaigns and aligning cross‐functional teams to create impact for players? As Product Marketing Manager for RuneScape: Dragonwilds, you will play a key role in executing global marketing initiatives. Working closely with the franchise marketing team and the core development group, you will help bring go‐to‐market plans to life and ensure campaigns land effectively with players.
What you'll be doing:
- Support the execution of global go‐to‐market plans across multiple platforms for major updates, geographical expansions, and commercial milestones.
- Partner closely with development, creative, production, central marketing teams, external agencies and key partners to ensure campaign alignment and timely delivery.
- Coordinate campaign asset development from briefing through to final delivery, ensuring consistency and quality across channels.
- Work with performance marketing, creative services, PR, and community teams to deliver integrated, multi‐channel campaigns.
- Support earned media initiatives including creator activations, social storytelling, and community‐driven moments.
- Contribute to franchise‐wide marketing initiatives, ensuring RuneScape: Dragonwilds is represented effectively in global campaigns and live events.
- Maintain clear reporting on campaign performance, risks, and progress against milestones.
- Support commercial and platform partnership activations where required.
- Assist in managing marketing budgets, ensuring spend aligns with campaign priorities and performance objectives.
- Champion a player‐first mindset by incorporating community insights and player motivations into campaign execution.
What we're looking for:
- Experience in product marketing within the video games industry.
- Experience delivering go‐to‐market campaigns across multiple platforms and territories.
- Strong understanding of earned, owned and paid media integration, and how to balance them effectively.
- Solid knowledge of player communities and online gaming culture, ideally within MMO, open‐world, or survival genres.
- Excellent organisational and stakeholder management skills, with the ability to coordinate across creative, technical, and commercial teams.
- A data‐informed mindset, comfortable working with KPIs, performance reporting, and campaign optimisation.
What we offer:
- Private healthcare, including a dental plan.
- Discretionary annual performance bonus.
- Minimum 6% pension contributions.
- Life insurance.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave plus bank holidays, with options to buy or sell additional days, and more.
We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop and promote based on merit and ability. If you require any reasonable adjustments to support you during the recruitment process, please let us know when you're invited to interview.
Product Marketing Manager - RuneScape Dragonwilds in Milton of Leys employer: Jagex
Join a dynamic team in Cambridge, UK, where we prioritise a flexible working environment that includes predominantly remote options. As a Product Marketing Manager for RuneScape: Dragonwilds, you'll benefit from a culture that champions creativity and collaboration, alongside competitive perks such as private healthcare, generous annual leave, and a commitment to employee growth and diversity. This role not only offers the chance to work on exciting global marketing initiatives but also provides a supportive atmosphere that values your contributions and encourages professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager - RuneScape Dragonwilds in Milton of Leys
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry, especially those who work at companies you admire. A friendly chat can open doors and give you insider info on job openings.
✨Tip Number 2
Show off your passion for gaming! When you get the chance to chat with potential employers, share your love for games and how it drives your marketing strategies. It’s all about that player-first mindset!
✨Tip Number 3
Prepare for interviews by diving deep into RuneScape: Dragonwilds and its community. Know the latest updates and be ready to discuss how you’d tackle marketing challenges specific to the game.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step!
We think you need these skills to ace Product Marketing Manager - RuneScape Dragonwilds in Milton of Leys
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product Marketing Manager role. Highlight your experience in product marketing within the gaming industry and how it aligns with our needs for RuneScape: Dragonwilds.
Showcase Your Campaign Successes:We want to see your past achievements! Include specific examples of successful go-to-market campaigns you've executed, especially those that involved cross-functional collaboration. Numbers and results speak volumes!
Demonstrate Your Understanding of Players:Since we’re all about a player-first mindset, share insights on how you’ve incorporated community feedback into your marketing strategies. Show us you know what makes players tick and how to engage them effectively.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Jagex
✨Know Your Game Inside Out
Before the interview, make sure you’re well-versed in RuneScape and its Dragonwilds expansion. Familiarise yourself with recent updates, community feedback, and marketing campaigns. This will not only show your passion but also help you discuss how you can contribute to future initiatives.
✨Showcase Your Campaign Experience
Prepare specific examples of successful go-to-market campaigns you've managed in the past. Be ready to discuss the strategies you used, the challenges you faced, and how you measured success. This will demonstrate your expertise and ability to deliver impactful results.
✨Emphasise Collaboration Skills
Since this role involves working closely with various teams, highlight your experience in cross-functional collaboration. Share stories that illustrate your ability to coordinate with creative, technical, and commercial teams to achieve common goals.
✨Bring Data to the Table
Be prepared to discuss how you’ve used data to inform your marketing decisions. Talk about KPIs you’ve tracked, how you optimised campaigns based on performance metrics, and any tools you’ve used for reporting. This will show that you have a data-informed mindset, which is crucial for this role.
