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- Tasks: Analyse data to drive marketing strategies for the iconic RuneScape franchise.
- Company: Join Jagex, a leader in online game development with a vibrant culture.
- Benefits: Enjoy private healthcare, flexible hours, generous leave, and a performance bonus.
- Why this job: Make an impact on player engagement while working with a passionate team.
- Qualifications: Experience in marketing analytics, SQL, and data visualisation tools required.
- Other info: Remote-friendly role with opportunities for career growth in a creative environment.
The predicted salary is between 36000 - 60000 £ per year.
Location: Cambridge, UK (remote-friendly within the UK) with occasional travel to the office once per quarter.
As part of the Marketing team, you'll help shape data-led strategies that power player acquisition, engagement, and retention across the RuneScape franchise and beyond. As a Senior Marketing Analyst (12–14 month maternity cover), you'll be a subject matter expert responsible for delivering impactful insights, scalable reporting solutions, and performance analysis that guide key marketing decisions. You'll also play a key role in improving analytics processes and supporting team development through knowledge sharing and best-practice guidance.
What you'll be doing:
- Provide actionable market and player insights to address key strategic & tactical questions.
- Responsible for tracking, reporting, and analysing the performance of digital marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
- Analyses external and internal player data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software tools.
- Analyses A/B and multi-variate tests, communicate results and provide recommendations.
- Analyse paid media campaign data to uncover insights and drive data-led recommendations that improve performance and guide budget decisions using a variety of data sources.
- Collaborate with Digital Marketing team to direct ambiguous questions or metrics into impactful analysis.
- Present analysis conclusions to business stakeholders in a clear and practical way.
- Partner with data engineering to manage data requirements such as schema requirements and data format to support high-quality deliverables.
- Conduct effective analysis while adhering version control, documentation, and reproduction.
Requirements:
- Proven experience in an analytical role within marketing, ideally in a data-driven, performance focused environment.
- Solid understanding of performance marketing principles, marketing channels, and campaign optimisation.
- Demonstrated ability to translate data into actionable insights and present them effectively.
- Working skill in SQL and a statistics language (e.g. Python or R).
- Experience with dash-boarding software (e.g. Tableau or Power BI).
- Experience automating data processes to minimise manual effort.
- Experience with Microsoft Excel.
- Strong domain knowledge in assessing digital products, working in an analytics environment in core statistical modelling and toolsets.
What we offer:
- Private Healthcare, including Dental Plan.
- Minimum 6% Pension contributions.
- Employee Assistance Programme & onsite Counselling.
- Life Insurance.
- Discretionary annual performance bonus.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!
About Jagex:
Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise, which includes two of the world's longest running and most successful MMORPGs, in Old School Runescape and Runescape, and the open-world survival crafting game, Runescape: Dragonwilds; we have proven success in delivering immersive Forever Games and fostering strong player communities. We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games. Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; we Honour our Vows by being honest and transparent; we are our Customers' Heroes by striving to understand our team & player needs, and we Seize The Day by making the most of every opportunity. With over two decades of experience, and over 400 people in our team, we continue to innovate in live game development, leveraging data-driven insights, and a commitment to player-first game design. We have a diverse and talented team where creativity, collaboration, and community-driven game development drives everything we do. As part of Jagex, you'll have the opportunity to work on a globally successful franchise, contribute to exciting new projects, and be part of a company that hugely values both our employees and our players.
Senior Marketing Analyst in London employer: Jagex
Contact Detail:
Jagex Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analyst in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Jagex or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your analytical prowess. Use real data to showcase how you can turn numbers into actionable insights, just like you'd do for RuneScape.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing analytics. Think about how you’d explain your past projects and the impact they had. Remember, clarity is key when presenting your findings!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Jagex team.
We think you need these skills to ace Senior Marketing Analyst in London
Some tips for your application 🫡
Show Your Analytical Skills: Make sure to highlight your experience in data analysis and how you've used insights to drive marketing decisions. We want to see how you can turn numbers into actionable strategies!
Tailor Your Application: Don’t just send a generic CV! Tailor your application to reflect the specific skills and experiences that match the Senior Marketing Analyst role. We love seeing candidates who take the time to connect their background with our needs.
Be Clear and Concise: When writing your application, keep it clear and to the point. We appreciate straightforward communication, especially when it comes to presenting complex data insights. Make it easy for us to see your value!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out!
How to prepare for a job interview at Jagex
✨Know Your Data Inside Out
As a Senior Marketing Analyst, you'll be expected to dive deep into data. Brush up on your SQL skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare specific examples of how your insights have led to successful campaigns.
✨Showcase Your Analytical Tools
Familiarise yourself with the tools mentioned in the job description, like Tableau or Power BI. Be prepared to talk about how you've used these tools to create dashboards or reports that influenced marketing strategies. If you have any cool projects, bring them up!
✨Communicate Clearly and Effectively
You'll need to present your findings to stakeholders, so practice explaining complex data in simple terms. Think about how you can make your analysis relatable and actionable. Use storytelling techniques to engage your audience during the interview.
✨Embrace the Company Culture
Jagex values collaboration and continuous learning. Research their values and think about how your personal work style aligns with theirs. Be ready to share examples of how you've worked in teams and contributed to a positive work environment.
