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- Tasks: Lead a marketing analytics team to provide insights that drive marketing decisions.
- Company: Join Jagex, a leader in developing engaging online games like RuneScape.
- Benefits: Enjoy flexible working hours, private healthcare, and generous annual leave.
- Why this job: Make a significant impact on marketing strategies while working with creative minds.
- Qualifications: Experience in marketing analytics, strong communication skills, and a degree in a quantitative field.
- Other info: Be part of a diverse team that values creativity and collaboration.
The predicted salary is between 43200 - 72000 £ per year.
Want to work with the highly creative, data driven and talented individuals across Analytics, Marketing and Games teams?
The Lead Marketing Analyst will lead a marketing analytics team that supports the marketing team and studio stakeholders by providing analytics and insights on our marketing activities and impact. The role will be a central expert on marketing analytics. Ensuring analytics best practices to deliver insights that drive marketing decisions.
The Lead Analyst will deliver insights, learnings and guidance to digital advertising, CRM, customer lifecycle and our executive team and have a significant impact on the direction of our studio. As a lead analyst they will manage one senior marketing analyst, developing ways of working to deliver insights that help inform and improve marketing decisions.
This role will be part of the Analytics, Data Science and Engineering (ADSE) department. ADSE is the heart of player, product, and business insights on our games. The department acts as the analytics and data hub for the studio by supporting, gathering and maintaining analytics best practice.
The person in this role is most successful when they can merge technical, marketing understanding & analytical skill to provide insights and actionable results.
What you\’ll be doing:
- Lead a small analytics team who deliver insights that guide decisions on marketing targeting, spend and impact.
- Own the full funnel cross platform player analysis across a variety of tools, including Google Analytics, attribution partners & customer data platform
- Improve marketing campaign decision making and success criteria by integrating attribution, incrementality & media mix modelling data.
- Partner with data science to build & improve marketing prediction models such as LTV & Churn analysis
- Own marketing forecast models to better inform future budget levels & impact to marketing performance
- Leverage statistical analysis to optimize Marketing testing methodologies and outcomes.
- Develop best practice and transparent ways of working to deliver marketing reporting and insights
- Manage stakeholders across the studio, developing analysis and delivering insights to support their marketing decisions.
- Grow relationships across the studio to promote a data-driven partnership
- Partner with data engineering to manage data requirements such as schema requirements and data formats to support high-quality deliverables
What we\’re looking for:
- Extensive experience in marketing analytics in a B2C company
- Previous experience leading analysts while also delivering high quality insights
- Strong communicator and data storyteller
- Ability to manage stakeholders across all levels of the business
- Successful at driving and delivering change in a meaningful way
- Bachelor’s degree in a quantitative discipline such as Data Science, Statistics, Computer Science, Economics, or equivalent experience
- Advanced skill in SQL
- Familiarity with modern data architectures (AWS, Snowflake, OLAP)
- Experience using modern data visualization tools e.g Tableau, PowerBI etc.
- Superior attention to detail, natural curiosity, and ability to problem-solve creatively
What we offer:
When you join Jagex you can look forward to a generous Perks & Benefits package including:
- Private Healthcare, including Dental Plan.
- Minimum 6% Pension contributions.
- Employee Assistance Programme & onsite Counselling.
- Life Insurance.
- Discretionary annual performance bonus.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!
About Jagex:
Jagex is a leader in developing and publishing deep, engaging online games that connect millions of players worldwide. Best known for the RuneScape franchise, which includes two of the world’s longest running and most successful MMORPGs, in Old School Runescape and Runescape, and the open-world survival crafting game, Runescape: Dragonwilds; we have proven success in delivering immersive Forever Games and fostering strong player communities.
We strive to foster an inclusive workplace built on trust, autonomy, and a shared passion for creating forever games.
Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly. We Hone our Craft by always learning and improving; we Honour our Vows by being honest and transparent; we are our Customers’ Heroes by striving to understand our team & player needs, and we Seize The Day by making the most of every opportunity.
With over two decades of experience, and over 400 people in our team, we continue to innovate in live game development, leveraging data-driven insights, and a commitment to player-first game design. We have a diverse and talented team where creativity, collaboration, and community-driven game development drives everything we do.
As part of Jagex, you’ll have the opportunity to work on a globally successful franchise, contribute to exciting new projects, and be part of a company that hugely values both our employees and our players.
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Lead Marketing Analyst employer: Jagex
Contact Detail:
Jagex Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics, especially in B2C environments. Understanding how companies leverage data to drive marketing decisions will give you an edge in discussions during interviews.
✨Tip Number 2
Network with professionals in the analytics and marketing fields. Attend industry events or webinars where you can meet people from Jagex or similar companies. Building these connections can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Brush up on your SQL skills and get comfortable with data visualisation tools like Tableau or PowerBI. Being able to demonstrate your technical proficiency in these areas during conversations can set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of how you've led teams and delivered impactful insights in previous roles. Highlighting your experience in managing stakeholders and driving change will resonate well with the hiring team at Jagex.
We think you need these skills to ace Lead Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing analytics, particularly in B2C environments. Emphasise any leadership roles you've held and the insights you've delivered that have influenced marketing decisions.
Craft a Compelling Cover Letter: In your cover letter, showcase your understanding of the role and how your skills align with the requirements. Mention specific tools and methodologies you are familiar with, such as SQL, Google Analytics, and data visualisation tools like Tableau or PowerBI.
Showcase Your Analytical Skills: Provide examples of how you've used statistical analysis to drive marketing decisions. Discuss any experience you have with marketing prediction models, LTV, or churn analysis, as these are key aspects of the role.
Highlight Communication Skills: Since the role requires strong communication and stakeholder management, include examples of how you've successfully communicated complex data insights to non-technical stakeholders. This will demonstrate your ability to be a data storyteller.
How to prepare for a job interview at Jagex
✨Showcase Your Analytical Skills
As a Lead Marketing Analyst, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive marketing decisions in the past. Highlight any tools or methodologies you've employed, such as SQL or data visualisation software.
✨Communicate Effectively
Strong communication is key for this role. Practice explaining complex data insights in a clear and engaging manner. You might be asked to present findings or recommendations, so think about how you can tell a compelling story with your data.
✨Understand Stakeholder Needs
You'll be managing relationships across various teams, so it's crucial to understand their needs. Research the company’s marketing strategies and think about how your insights could support their goals. Be ready to discuss how you would approach stakeholder management.
✨Demonstrate Leadership Experience
Since you'll be leading a small analytics team, share your experiences in mentoring or managing others. Discuss how you've fostered collaboration and driven change within your previous teams, showcasing your ability to lead effectively.
