At a Glance
- Tasks: Lead creator marketing for the RuneScape franchise and develop exciting campaigns.
- Company: Join Jagex, the home of RuneScape, in a creative and inclusive environment.
- Benefits: Enjoy flexible working, private healthcare, generous leave, and a performance bonus.
- Other info: Be part of a passionate team shaping the future of online worlds.
- Why this job: Make a real impact in gaming by building authentic partnerships with creators.
- Qualifications: Proven experience in creator marketing and strong project management skills required.
The predicted salary is between 50000 - 65000 £ per year.
Office location
Cambridge, UK – This position offers flexible working options, including predominantly remote work.
However, applicants should be based (or be willing to relocate) within a comfortable commuting distance of our office to attend onsite as required.
Are you a marketing expert who knows how to build authentic partnerships with external creators and influencers that excite players and deliver measurable commercial results?
As Senior Creator Marketing Manager at Jagex, you'll lead creator marketing across the entire Rune Scape franchise, including Old School Rune Scape, Rune Scape, and Rune
Scape: Dragonwilds.
Working closely with Product Marketing and Community teams, you'll develop and execute creator campaigns that fuel player growth, deepen community engagement, and bring our games to new audiences around the world.
This is a high-impact role with global scope, combining strategic planning with hands‑on campaign delivery.
From identifying the perfect creators to negotiating partnerships, launching campaigns, and reporting performance, you'll own the entire creator marketing lifecycle while building long‑term relationships that strengthen the Rune Scape brand.
What you'll be doing
- Develop creator marketing strategies that support the unique goals and audiences of Rune Scape, Old School Rune Scape, and Rune
Scape: Dragonwilds.
- Lead end-to-end creator campaigns, from briefing, budgeting, and creator selection through to negotiation, execution, reporting, and optimisation.
- Build campaigns across You Tube, Twitch, Tik Tok, Instagram, and emerging creator platforms, selecting the right creators for each audience and objective.
- Develop long‑term relationships with creators, ensuring partnerships remain authentic and continue beyond individual campaigns.
- Deliver campaigns that drive meaningful business outcomes, including Membership growth, game downloads, Wishlists, and player acquisition.
- Leverage existing creator and celebrity relationships while identifying new partnership opportunities that broaden the reach of the Rune Scape franchise.
- Scout influential creators and well‑known Rune Scape fans beyond the traditional gaming space.
- Partner with Paid Media teams to amplify creator campaigns and maximise performance.
- Work with agencies, creator networks, and external partners while maintaining ownership of key creator relationships within Jagex.
- Measure campaign success through clear KPIs and reporting, presenting actionable insights and recommendations to senior stakeholders.
- Stay ahead of creator, platform, and cultural trends, identifying new opportunities before they become mainstream.
What we're looking for
- Strong proven experience in Creator & Influencer Marketing within the gaming industry.
- A well‑established network of creators, agencies, talent managers, and industry contacts.
- Proven experience planning and delivering creator campaigns from concept through to performance reporting, with demonstrable commercial results.
- Strong project management skills, capable of managing multiple campaigns across several products simultaneously.
- Experience owning creator marketing budgets and optimising spend against measurable business objectives.
- Strong commercial acumen, with experience measuring success through acquisition, conversion, ROI, and other commercial KPIs.
- Experience negotiating commercial agreements and managing creator partnerships.
- Excellent communication and relationship‑building skills with the confidence to influence both internal stakeholders and external partners.
- Strong understanding of the rapidly evolving creator landscape across long‑form, livestreaming, and short‑form content.
What we offer
- When you join Jagex you can look forward to a generous Perks & Benefits package including:
- Private Healthcare, including Dental Plan.
- Minimum 6% Pension contributions.
- Employee Assistance Programme & onsite Counselling.
- Life Insurance.
- Discretionary annual performance bonus.
- Enhanced family leave policies from day 1.
- Flexible working hours.
- 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!
- Inclusion & Accessibility Statement
We are committed to providing equal opportunities and creating an environment where everyone can thrive.
We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability.
If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview.
Right to Work Statement
This role is only open to applicants who have the permanent right to work in the UK.
We are unable to provide or take over visa sponsorship for this position, either now or in the future.
Applicants must therefore be able to demonstrate their ongoing eligibility to work in the UK without the need for employer sponsorship.
About Jagex
We are
Jagex: The Rune Scape Company – home to one of gaming’s most enduring success stories.
We create deep, community-powered games with worlds that evolve, inspire, and endure.
Our flagship MMORPG franchise, Rune Scape has welcomed over 300 million player accounts, inspiring generations of players across PC and mobile for 25 years.
As we begin our 26th year, we are accelerating our strategy to expand Rune Scape into a broader ecosystem of forever games and connected experiences, grounded in a renewed commitment to integrity and fair play.
This includes the reduction of monetisation mechanics, as well as the launch of Rune
Scape: Dragon Wilds into Steam Early Access in 2025 representing a major step in building a multi‑genre future for the Rune Scape universe.
We remain focused on building enduring worlds, empowering player‑led innovation, and laying the foundations for the boldest era in Rune Scape’s history.
For more information, visit www. jagex. com.
Headquartered in Cambridge, United Kingdom, we are home to passionate creators, storytellers, engineers, and even a few dreamers, all united by a single mission – to shape the future of online worlds and empower players to make them their own.
We’re looking for people to join us who share our ambitions & values – we foster an inclusive workplace built on trust, autonomy, and a shared passion for creating experiences which inspire our communities.
Our values guide everything we do: We Embrace Fellowship by collaborating and sharing openly.
We Hone our Craft by always learning and improving; We Honour our Vows by being honest and transparent; We are our Customers’ Heroes by striving to understand our team & player needs, and We Seize The Day by making the most of every opportunity.
Join us. The next era of Rune Scape – and the next chapter of Jagex: The Rune Scape Company – starts now.
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Senior Creator Marketing Manager - RuneScape Franchise in Cambridge employer: Jagex
Jagex is an excellent employer that fosters a dynamic and collaborative work culture, where innovation and creativity are highly valued. Located in the vibrant city of Cambridge, employees benefit from a hybrid working model that promotes work-life balance, alongside opportunities for professional growth and development within the finance sector. With a commitment to employee well-being and a focus on enhancing skills through meaningful projects, Jagex stands out as a rewarding place to advance your career in revenue analysis.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creator Marketing Manager - RuneScape Franchise in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jagex and show them what you can bring to the table.
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jagex are looking for.
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We think you need these skills to ace Senior Creator Marketing Manager - RuneScape Franchise in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jagex. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jagex:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jagex’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jagex
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At Jagex, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
