Product Marketing Manager - RuneScape Dragonwilds in Cambridge

Location: Cambridge, UK – This position offers flexible working options, including predominantly remote work. Applicants should be based (or willing to relocate) within a comfortable commuting distance of our office to attend onsite as required. This is a 9-month Fixed Term Contract.

Are you an experienced product marketing professional in games who thrives on delivering high-quality campaigns and aligning cross-functional teams to create impact for players? As Product Marketing Manager for RuneScape: Dragonwilds, you will play a key role in executing global marketing initiatives. Working closely with the franchise marketing team and the core development group, you will help bring go-to-market plans to life and ensure campaigns land effectively with players. This role is focused on executional excellence, cross-functional coordination and supporting the broader strategic direction set by senior marketing leadership.

What you’ll be doing:

• Support the execution of Global go-to-market plans across multiple platforms for major updates, geo expansions, and commercial milestones.
• Partner closely with development, creative, production, central marketing teams, external agencies & key partners to ensure campaign alignment and timely delivery.
• Coordinate campaign asset development from briefing through to final delivery, ensuring consistency and quality across channels.
• Work with Performance Marketing, Creative Services, PR, and Community teams to deliver integrated, multi-channel campaigns.
• Support earned media initiatives including creator activations, social storytelling, and community-driven moments.
• Contribute to franchise-wide marketing initiatives, ensuring RuneScape: Dragonwilds is represented effectively in global campaigns and live events.
• Maintain clear reporting on campaign performance, risks, and progress against milestones.
• Support commercial and platform partnership activations where required.
• Assist in managing marketing budgets, ensuring spend aligns with campaign priorities and performance objectives.
• Champion a player-first mindset by incorporating community insights and player motivations into campaign execution.

What we’re looking for:

• Experience in Product Marketing within the video games industry.
• Experience delivering go-to-market campaigns across multiple platforms and territories.
• Strong understanding of earned, owned and paid media integration, and how to balance them effectively.
• Solid knowledge of player communities and online gaming culture, ideally within MMO, open-world, or survival genres.
• Excellent organisational and stakeholder management skills, with the ability to coordinate across creative, technical, and commercial teams.
• A data-informed mindset, comfortable working with KPIs, performance reporting, and campaign optimisation.

What we offer:

• Private Healthcare, including Dental Plan.
• Discretionary annual performance bonus.
• Minimum 6% Pension contributions.
• Life Insurance.
• Enhanced family leave policies from day 1.
• Flexible working hours.
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!

We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability. If you require any reasonable adjustments to support you during the recruitment process, please let us know when you’re invited to interview.