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- Tasks: Shape data-led strategies for player acquisition and engagement in the RuneScape franchise.
- Company: Join Jagex, the creators of RuneScape, in a collaborative and innovative environment.
- Benefits: Enjoy flexible working, private healthcare, generous leave, and a performance bonus.
- Why this job: Make a real impact on gaming analytics and drive marketing decisions.
- Qualifications: Experience in analytical marketing, SQL skills, and proficiency in dashboarding tools.
- Other info: Be part of a passionate team shaping the future of online worlds.
The predicted salary is between 28800 - 48000 £ per year.
Location: Cambridge, UK (This position can accommodate flexible working options including working predominantly remote, however candidates must be willing and able to attend onsite as required.)
Want to work in a team that drives the data and insights behind the RuneScape franchise? As a Senior Marketing Analyst (12–14 month maternity cover), you will help shape data-led strategies that power player acquisition, engagement, and retention across the RuneScape franchise and beyond. You will act as a subject matter expert, delivering impactful insights, scalable reporting solutions, and performance analysis that guide key marketing decisions. You will also support improvements in analytics processes and contribute to team development through knowledge sharing and best-practice guidance.
What you will be doing:
- Providing actionable market and player insights to address key strategic and tactical questions.
- Tracking, reporting, and analysing the performance of digital marketing activities, ad-hoc requests, and automated reporting.
- Analysing external and internal player data using database queries, spreadsheet models, web analytics tools, statistical tools, and campaign management platforms.
- Assessing A/B and multivariate tests and providing clear recommendations based on results.
- Analysing paid media campaign data to uncover insights and guide performance improvements and budget decisions.
- Collaborating with the Digital Marketing team to translate ambiguous questions or metrics into clear, impactful analysis.
- Presenting conclusions to business stakeholders in a clear and practical way.
- Partnering with Data Engineering on data requirements to ensure high-quality deliverables.
- Conducting analysis using version control, documentation, and reproducible workflows.
What we are looking for:
- Proven experience in an analytical marketing role within a data-driven, performance-focused environment.
- Solid understanding of performance marketing principles, marketing channels, and campaign optimisation.
- Demonstrable ability to translate data into actionable insights and present them effectively.
- Working skill in SQL and a statistics language (e.g., Python or R).
- Experience using dashboarding tools such as Tableau or Power BI.
- Experience automating data processes to reduce manual effort.
- Proficiency with Microsoft Excel.
- Strong domain knowledge in assessing digital products and using analytics, statistical modelling, and associated toolsets.
What we offer:
When you join Jagex you can look forward to a generous Perks & Benefits package including: Private Healthcare, including Dental Plan. Minimum 6% Pension contributions. Employee Assistance Programme & onsite Counselling. Life Insurance. Discretionary annual performance bonus. Enhanced family leave policies from day 1. Flexible working hours. 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more.
About Jagex:
We are Jagex: The RuneScape Company - home to one of gaming's most enduring success stories. We create deep, community-powered games with worlds that evolve, inspire, and endure. Our flagship MMORPG franchise, RuneScape has welcomed over 300 million player accounts, inspiring generations of players across PC and mobile for 25 years.
As we begin our 26th year, we are accelerating our strategy to expand RuneScape into a broader ecosystem of forever games and connected experiences, grounded in a renewed commitment to integrity and fair play. This includes the reduction of monetisation mechanics, as well as the launch of RuneScape: DragonWilds into Steam Early Access in 2025 representing a major step in building a multi-genre future for the RuneScape universe. We remain focused on building enduring worlds, empowering player-led innovation, and laying the foundations for the boldest era in RuneScape's history.
We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability. If you require any reasonable adjustments to support you during the recruitment process, please let us know when you are invited to interview.
Senior Marketing Analyst in Cambridge employer: Jagex: The RuneScape Company
Contact Detail:
Jagex: The RuneScape Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analyst in Cambridge
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Jagex or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal project that highlights your analytical prowess. Use real data to showcase how you can turn numbers into actionable insights, just like we do at StudySmarter.
✨Tip Number 3
Prepare for the interview by practising common questions related to performance marketing and data analysis. We recommend using the STAR method to structure your answers – it’s a great way to demonstrate your experience clearly.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Jagex.
We think you need these skills to ace Senior Marketing Analyst in Cambridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Analyst role. Highlight your analytical skills and experience in performance marketing, as these are key for us. Use specific examples that showcase how you've turned data into actionable insights.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for data-driven marketing and how you can contribute to the RuneScape franchise. Be sure to mention any relevant tools or languages you’re proficient in, like SQL or Python.
Showcase Your Analytical Skills: In your application, don’t just say you have analytical skills—prove it! Include examples of how you've tracked and reported on marketing performance, and any A/B testing you've conducted. We love seeing real-world applications of your expertise.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s super easy and ensures your application goes directly to us. Plus, you’ll get to see all the other cool opportunities we have at Jagex!
How to prepare for a job interview at Jagex: The RuneScape Company
✨Know Your Data
As a Senior Marketing Analyst, you'll be expected to dive deep into data. Brush up on your SQL skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare examples of how you've translated complex data into actionable insights.
✨Understand the Game
Familiarise yourself with the RuneScape franchise and its community. Knowing the product will help you provide relevant insights during the interview. Be prepared to discuss how your analytical skills can enhance player acquisition and retention strategies.
✨Showcase Your Tools
Make sure you're comfortable discussing the tools mentioned in the job description, like Tableau or Power BI. Bring examples of dashboards you've created or reports you've generated that demonstrate your ability to analyse and present data effectively.
✨Communicate Clearly
You'll need to present your findings to stakeholders, so practice explaining your analysis in a clear and concise manner. Think about how you can simplify complex concepts and make them relatable to non-technical audiences during your interview.
