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- Tasks: Lead a dynamic analytics team to shape marketing strategies for a globally recognised games studio.
- Company: Join Jagex, the creators of RuneScape, in a creative and inclusive environment.
- Benefits: Enjoy flexible working, private healthcare, generous leave, and a performance bonus.
- Why this job: Make a real impact on marketing decisions while mentoring and leading a talented team.
- Qualifications: Experience in marketing analytics and strong leadership skills are essential.
- Other info: Be part of an innovative company shaping the future of online gaming.
The predicted salary is between 36000 - 60000 £ per year.
Location: Cambridge, UK – Hybrid (This position can accommodate flexible working options. Candidates must be based, or willing to relocate, within a comfortable commuting distance of our Cambridge office to attend onsite as required.)
Do you want to work with highly creative, data-driven teams and shape the impact of marketing across a globally recognised games studio? As a Lead Marketing Analyst at Jagex, you will guide a high-impact analytics function that partners closely with our Marketing, Games, and Strategy stakeholders. You will be the central specialist for marketing analytics, developing best practices and delivering insights that directly influence decision-making across the studio.
This is a key opportunity to lead meaningful work across digital advertising, CRM, customer lifecycle, and executive reporting—while mentoring a Senior Marketing Analyst and championing a data-driven culture. You will sit within our Strategy & Commercial Analytics group, the hub of player, product, and business insights at Jagex.
What you will be doing:
- Leading a small analytics team delivering insights that guide targeting, spend, and marketing impact.
- Owning full-funnel, cross-platform player analysis across tools such as Google Analytics, attribution partners, and customer data platforms.
- Improving campaign decision-making through attribution, incrementality measurement, and media mix modelling.
- Partnering with Data Science to develop and refine models including LTV and churn prediction.
- Owning marketing forecasting models to inform budget levels and performance expectations.
- Using statistical analysis to optimise testing methodologies and improve marketing outcomes.
- Developing transparent, best-practice reporting that enables clear, actionable insights.
- Managing stakeholders across the studio to support effective marketing decisions.
- Promoting a data-driven culture and strong cross-team relationships.
- Collaborating with Data Engineering to define data requirements and ensure robust deliverables.
What we are looking for:
- Demonstrable experience leading marketing analytics or performance insights teams.
- Proven expertise across digital marketing analytics, attribution, and performance measurement.
- Strong experience working with tools such as Google Analytics, attribution platforms, and customer data platforms.
- Demonstrable ability to build or guide forecasting, LTV, and predictive modelling analytics.
- Proven experience delivering insights to senior stakeholders and influencing strategic decisions.
- Demonstrable experience managing analysts and developing effective ways of working.
What we offer:
- Private Healthcare, including Dental Plan
- Minimum 6% Pension contributions
- Employee Assistance Programme & onsite Counselling
- Life Insurance
- Discretionary annual performance bonus
- Enhanced family leave policies from day 1
- Flexible working hours
- 25 days annual leave + bank holidays, with the option to buy/sell days
We are Jagex: The RuneScape Company - home to one of gaming's most enduring success stories. We create deep, community-powered games with worlds that evolve, inspire, and endure. Our flagship MMORPG franchise, RuneScape has welcomed over 300 million player accounts, inspiring generations of players across PC and mobile for 25 years.
As we begin our 26th year, we are accelerating our strategy to expand RuneScape into a broader ecosystem of forever games and connected experiences, grounded in a renewed commitment to integrity and fair play. This includes the reduction of monetisation mechanics, as well as the launch of RuneScape: DragonWilds into Steam Early Access in 2025 representing a major step in building a multi-genre future for the RuneScape universe.
We remain focused on building enduring worlds, empowering player-led innovation, and laying the foundations for the boldest era in RuneScape's history. For more information, visit our website.
We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability. If you require any reasonable adjustments to support you during the recruitment process, please let us know when you're invited to interview.
Lead Marketing Analyst in Cambridge employer: Jagex: The RuneScape Company
Contact Detail:
Jagex: The RuneScape Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Analyst in Cambridge
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Jagex. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for your interview by diving deep into Jagex's games and marketing strategies. Show us you’re not just a candidate, but a passionate player who understands our mission and values.
✨Tip Number 3
Practice your data storytelling skills! We want to see how you can turn numbers into narratives that influence decisions. Bring examples of how you've done this in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Lead Marketing Analyst in Cambridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Lead Marketing Analyst role. Highlight your experience with marketing analytics, digital tools, and any leadership roles you've had. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing analytics and how you can contribute to our team. Be sure to mention specific projects or achievements that demonstrate your expertise.
Showcase Your Data Skills: Since this role is all about data-driven decision-making, make sure to showcase your experience with tools like Google Analytics and any predictive modelling you've done. We love numbers, so don't be shy about sharing your successes!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you'll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Jagex: The RuneScape Company
✨Know Your Analytics Tools
Make sure you’re well-versed in the tools mentioned in the job description, like Google Analytics and customer data platforms. Brush up on how to use these tools effectively, as you’ll likely be asked about your experience with them during the interview.
✨Showcase Your Leadership Skills
Since this role involves leading a small analytics team, be prepared to discuss your leadership style and past experiences managing teams. Think of specific examples where you’ve successfully guided others or influenced decision-making.
✨Prepare for Data-Driven Discussions
Expect questions around data analysis, attribution, and performance measurement. Be ready to explain your approach to improving campaign decision-making and how you’ve used statistical analysis to optimise marketing outcomes in previous roles.
✨Understand Jagex's Values
Familiarise yourself with Jagex’s mission and values. During the interview, demonstrate how your personal values align with theirs, especially around collaboration, continuous learning, and customer focus. This will show that you’re not just a fit for the role, but also for the company culture.
