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- Tasks: Lead a dynamic analytics team to shape marketing strategies for a globally recognised games studio.
- Company: Join Jagex, the creators of RuneScape, in a collaborative and innovative environment.
- Benefits: Enjoy private healthcare, flexible working hours, generous leave, and a supportive workplace culture.
- Why this job: Make a real impact on marketing decisions while mentoring others in a creative gaming industry.
- Qualifications: Experience in leading marketing analytics teams and expertise in digital marketing tools required.
- Other info: Be part of an inclusive team dedicated to shaping the future of online gaming.
The predicted salary is between 36000 - 60000 £ per year.
Location: Cambridge, UK - Hybrid (This position can accommodate flexible working options. Candidates must be based, or willing to relocate, within a comfortable commuting distance of our Cambridge office to attend onsite as required.)
Do you want to work with highly creative, data-driven teams and shape the impact of marketing across a globally recognised games studio? As a Lead Marketing Analyst at Jagex, you will guide a high-impact analytics function that partners closely with our Marketing, Games, and Strategy stakeholders. You will be the central specialist for marketing analytics, developing best practices and delivering insights that directly influence decision-making across the studio. This is a key opportunity to lead meaningful work across digital advertising, CRM, customer lifecycle, and executive reporting—while mentoring a Senior Marketing Analyst and championing a data-driven culture. You will sit within our Strategy & Commercial Analytics group, the hub of player, product, and business insights at Jagex.
Responsibilities
- Leading a small analytics team delivering insights that guide targeting, spend, and marketing impact.
- Owning full-funnel, cross-platform player analysis across tools such as Google Analytics, attribution partners, and customer data platforms.
- Improving campaign decision-making through attribution, incrementality measurement, and media mix modelling.
- Partnering with Data Science to develop and refine models including LTV and churn prediction.
- Owning marketing forecasting models to inform budget levels and performance expectations.
- Using statistical analysis to optimise testing methodologies and improve marketing outcomes.
- Developing transparent, best-practice reporting that enables clear, actionable insights.
- Managing stakeholders across the studio to support effective marketing decisions.
- Promoting a data-driven culture and strong cross-team relationships.
- Collaborating with Data Engineering to define data requirements and ensure robust deliverables.
Qualifications
- Demonstrable experience leading marketing analytics or performance insights teams.
- Proven expertise across digital marketing analytics, attribution, and performance measurement.
- Strong experience working with tools such as Google Analytics, attribution platforms, and customer data platforms.
- Demonstrable ability to build or guide forecasting, LTV, and predictive modelling analytics.
- Proven experience delivering insights to senior stakeholders and influencing strategic decisions.
- Demonstrable experience managing analysts and developing effective ways of working.
About Jagex
We are Jagex: The RuneScape Company—home to one of gaming's most enduring success stories. We create deep, community-powered games with worlds that evolve, inspire, and endure. Our flagship MMORPG franchise, RuneScape has welcomed over 300 million player accounts, inspiring generations of players across PC and mobile for 25 years. As we begin our 26th year, we are accelerating our strategy to expand RuneScape into a broader ecosystem of forever games and connected experiences, grounded in a renewed commitment to integrity and fair play.
We remain focused on building enduring worlds, empowering player-led innovation, and laying the foundations for the boldest era in RuneScape's history. For more information, visit www.jagex.com.
We are committed to providing equal opportunities and creating an environment where everyone can thrive. We welcome applications from all backgrounds, and we recruit, develop, and promote based on merit and ability. If you require any reasonable adjustments to support you during the recruitment process, please let us know when you're invited to interview.
Perks & Benefits
- Private Healthcare, including Dental Plan
- Minimum 6% Pension contributions
- Employee Assistance Programme & onsite Counselling
- Life Insurance
- Discretionary annual performance bonus
- Enhanced family leave policies from day 1
- Flexible working hours
- 25 days annual leave + bank holidays, with the option to buy/sell days…and so much more!
Lead Marketing Analyst in Newtown employer: Jagex Ltd
Contact Detail:
Jagex Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Analyst in Newtown
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Jagex. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into Jagex's games and marketing strategies. Show us you’re not just a fan but someone who understands how to drive player engagement through data.
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, frame them in a way that highlights your impact on marketing decisions and team leadership. We love a good story!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team.
We think you need these skills to ace Lead Marketing Analyst in Newtown
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Lead Marketing Analyst role. Highlight your experience with marketing analytics, digital tools, and team leadership. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for data-driven marketing and how you can contribute to our team at Jagex. Don’t forget to mention any relevant projects or achievements that showcase your expertise.
Showcase Your Analytical Skills: In your application, be sure to highlight specific examples of how you've used analytics to drive marketing decisions. We love seeing real-world applications of your skills, so don’t hold back on the details!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining our team at Jagex!
How to prepare for a job interview at Jagex Ltd
✨Know Your Analytics Tools
Make sure you're well-versed in the tools mentioned in the job description, like Google Analytics and customer data platforms. Brush up on how to use these tools effectively, as you'll likely be asked about your experience with them during the interview.
✨Showcase Your Leadership Skills
As a Lead Marketing Analyst, you'll be managing a small team. Prepare examples of how you've successfully led teams in the past, focusing on mentoring and developing analysts. Highlight any specific strategies you've used to promote a data-driven culture.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical marketing challenges or analyse campaign performance. Practice articulating your thought process and decision-making strategies, especially around attribution and media mix modelling.
✨Understand Jagex's Values
Familiarise yourself with Jagex's core values and think about how your personal values align with theirs. Be ready to discuss how you can contribute to their mission of creating community-powered games and fostering an inclusive workplace.
