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- Tasks: Lead a marketing analytics team to provide insights that drive marketing decisions.
- Company: Jagex is a top online game developer known for immersive, community-driven games like RuneScape.
- Benefits: Enjoy flexible hours, private healthcare, generous leave policies, and a performance bonus.
- Why this job: Join a creative team, impact marketing strategies, and work on exciting game projects.
- Qualifications: Experience in marketing analytics, strong communication skills, and a degree in a quantitative field.
- Other info: Be part of a vibrant culture that values creativity, collaboration, and player-first innovation.
The predicted salary is between 43200 - 72000 £ per year.
Want to work with highly creative, data-driven, and talented individuals across Analytics, Marketing, and Games teams?
The Lead Marketing Analyst will lead a marketing analytics team supporting the marketing team and studio stakeholders by providing analytics and insights on marketing activities and impact. This role will serve as a central expert in marketing analytics, ensuring best practices to deliver insights that drive marketing decisions.
The Lead Analyst will deliver insights, learnings, and guidance to digital advertising, CRM, customer lifecycle, and our executive team, significantly impacting the studio\’s direction. As a lead, they will manage one senior marketing analyst, developing workflows to deliver insights that inform and improve marketing strategies.
This role is part of the Analytics, Data Science, and Engineering (ADSE) department, which is the core of player, product, and business insights for our games. ADSE supports, gathers, and maintains analytics best practices across the studio.
The ideal candidate merges technical, marketing understanding, and analytical skills to provide actionable insights.
What you\’ll be doing:
- Leading a small analytics team to deliver insights guiding marketing targeting, spend, and impact decisions.
- Owning full-funnel cross-platform player analysis using tools like Google Analytics, attribution partners, and customer data platforms.
- Enhancing marketing campaign decision-making by integrating attribution, incrementality, and media mix modeling data.
- Partnering with data science to build and improve prediction models such as LTV and Churn analysis.
- Managing marketing forecast models to inform future budgets and marketing performance.
- Applying statistical analysis to optimize marketing testing methodologies.
- Developing best practices and transparent workflows for marketing reporting and insights.
- Managing stakeholders across the studio, developing analyses, and delivering insights to support marketing decisions.
- Building relationships across the studio to promote a data-driven partnership.
- Collaborating with data engineering to manage data requirements supporting high-quality deliverables.
What we\’re looking for:
- Extensive experience in marketing analytics within a B2C company.
- Experience leading analysts and delivering high-quality insights.
- Strong communication and storytelling skills with data.
- Ability to manage stakeholders at all levels.
- Proven success in driving meaningful change.
- Bachelor’s degree in a quantitative discipline such as Data Science, Statistics, Computer Science, Economics, or equivalent experience.
- Advanced SQL skills.
- Familiarity with modern data architectures (AWS, Snowflake, OLAP).
- Experience with data visualization tools like Tableau or PowerBI.
- Attention to detail, curiosity, and creative problem-solving abilities.
What we offer:
Joining Jagex comes with a generous perks & benefits package including:
- Private Healthcare, including Dental.
- Minimum 6% Pension contributions.
- Employee Assistance Programme & onsite Counselling.
- Life Insurance.
- Discretionary annual performance bonus.
- Enhanced family leave policies from day one.
- Flexible working hours.
- 25 days annual leave plus bank holidays, with options to buy or sell holidays, and more!
About Jagex:
Jagex is a leader in online game development and publishing, known for RuneScape and other successful MMORPGs. We focus on creating immersive, community-driven games and fostering an inclusive workplace built on trust, autonomy, and shared passion.
Our values include: We Embrace Fellowship, We Hone our Craft, Honour our Vows, We Are Our Customers’ Heroes, and We Seize The Day.
With over two decades of experience and 400+ team members, we continue to innovate in live game development, leveraging data-driven insights and a player-first approach. Join us to work on a globally successful franchise and contribute to exciting new projects.
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Lead Marketing Analyst employer: Jagex Ltd
Contact Detail:
Jagex Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Marketing Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in marketing analytics, especially in B2C environments. Understanding how companies are leveraging data to drive marketing decisions will give you an edge in discussions during interviews.
✨Tip Number 2
Showcase your leadership skills by preparing examples of how you've successfully managed teams or projects in the past. Highlighting your ability to guide analysts and deliver impactful insights will resonate well with our hiring team.
✨Tip Number 3
Brush up on your SQL and data visualisation skills, particularly with tools like Tableau or PowerBI. Being able to demonstrate your technical proficiency in these areas can set you apart from other candidates.
✨Tip Number 4
Network with professionals in the gaming and analytics sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals, making your application stand out when you apply through our website.
We think you need these skills to ace Lead Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive experience in marketing analytics, especially within a B2C context. Emphasise your leadership skills and any relevant projects that showcase your ability to deliver high-quality insights.
Craft a Compelling Cover Letter: In your cover letter, tell a story about your journey in marketing analytics. Highlight specific examples where you've driven meaningful change and how your skills align with the responsibilities of the Lead Marketing Analyst role.
Showcase Technical Skills: Clearly outline your technical skills, particularly your advanced SQL capabilities and familiarity with data visualisation tools like Tableau or PowerBI. Mention any experience with modern data architectures, as this is crucial for the role.
Highlight Communication Skills: Since strong communication and storytelling skills with data are essential, provide examples of how you've effectively communicated insights to stakeholders at various levels. This could include presentations, reports, or collaborative projects.
How to prepare for a job interview at Jagex Ltd
✨Showcase Your Analytical Skills
As a Lead Marketing Analyst, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive marketing decisions in the past. Highlight your experience with tools like Google Analytics and any predictive models you've developed.
✨Communicate Effectively
Strong communication skills are essential for this role. Practice explaining complex data insights in a clear and engaging manner. Think about how you can tell a story with data that resonates with both technical and non-technical stakeholders.
✨Prepare for Technical Questions
Expect questions related to SQL, data visualisation tools, and modern data architectures. Brush up on your technical knowledge and be ready to discuss how you've applied these skills in previous roles, especially in a B2C context.
✨Demonstrate Leadership Experience
Since you'll be leading a small analytics team, it's important to showcase your leadership abilities. Prepare examples of how you've managed teams, developed workflows, and fostered collaboration to achieve marketing goals.
