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- Tasks: Drive data-led strategies for player acquisition and engagement in the RuneScape franchise.
- Company: Join Jagex, a leader in gaming with a focus on innovation and collaboration.
- Benefits: Enjoy private healthcare, flexible hours, generous leave, and a performance bonus.
- Why this job: Make a real impact by transforming data into actionable insights for marketing success.
- Qualifications: Experience in marketing analytics, SQL, and data visualisation tools required.
- Other info: Remote-friendly role with opportunities for professional growth and development.
The predicted salary is between 36000 - 60000 £ per year.
Location: Cambridge, UK (remote-friendly within the UK) with occasional travel to the office once per quarter.
As part of the Marketing team, you’ll help shape data-led strategies that power player acquisition, engagement, and retention across the RuneScape franchise and beyond. As a Senior Marketing Analyst (12–14 month maternity cover), you’ll be a subject matter expert responsible for delivering impactful insights, scalable reporting solutions, and performance analysis that guide key marketing decisions. You’ll also play a key role in improving analytics processes and supporting team development through knowledge sharing and best-practice guidance.
What you’ll be doing:
- Provide actionable market and player insights to address key strategic & tactical questions.
- Responsible for tracking, reporting, and analysing the performance of digital marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
- Analyses external and internal player data using database queries, spreadsheet models, web analytics tools, statistical analysis tools, and campaign management software tools.
- Analyses A/B and multi-variate tests, communicate results and provide recommendations.
- Analyse paid media campaign data to uncover insights and drive data-led recommendations that improve performance and guide budget decisions using a variety of data sources.
- Collaborate with Digital Marketing team to direct ambiguous questions or metrics into impactful analysis.
- Present analysis conclusions to business stakeholders in a clear and practical way.
- Partner with data engineering to manage data requirements such as schema requirements and data format to support high-quality deliverables.
- Conduct effective analysis while adhering version control, documentation, and reproduction.
Qualifications:
- Proven experience in an analytical role within marketing, ideally in a data-driven, performance focused environment.
- Solid understanding of performance marketing principles, marketing channels, and campaign optimisation.
- Demonstrated ability to translate data into actionable insights and present them effectively.
- Working skill in SQL and a statistics language (e.g. Python or R).
- Experience with dash-boarding software (e.g. Tableau or Power BI).
- Experience automating data processes to minimise manual effort.
- Experience with Microsoft Excel.
- Strong domain knowledge in assessing digital products, working in an analytics environment in core statistical modelling and toolsets.
What we offer:
When you join Jagex you can look forward to a generous Perks & Benefits package including: Private Healthcare, including Dental Plan. Minimum 6% Pension contributions. Employee Assistance Programme & onsite Counselling. Life Insurance. Discretionary annual performance bonus. Enhanced family leave policies from day 1. Flexible working hours. 25 days annual leave.
Senior Marketing Analyst in Cambridge employer: Jagex Ltd
Contact Detail:
Jagex Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Analyst in Cambridge
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Jagex on LinkedIn. A friendly chat can give you insider info and might even lead to a referral, which can seriously boost your chances.
✨Tip Number 2
Prepare for the interview by diving deep into RuneScape's marketing strategies. Show us you know your stuff by discussing how data-driven decisions can enhance player engagement and retention during your chat.
✨Tip Number 3
Practice your presentation skills! You’ll need to communicate complex data insights clearly. Try explaining your past projects to friends or family to get comfortable with simplifying your analysis.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Marketing Analyst in Cambridge
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Marketing Analyst role. Highlight your experience with data analysis, performance marketing, and any relevant tools like SQL or Python. We want to see how your skills align with what we’re looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about the RuneScape franchise and how your analytical skills can drive our marketing strategies. Keep it engaging and personal – we love a good story!
Showcase Your Analytical Skills: In your application, don’t just list your skills; show us how you’ve used them in real-world scenarios. Whether it’s A/B testing or campaign optimisation, give us examples of how your insights have made a difference in previous roles.
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Jagex Ltd
✨Know Your Data Inside Out
As a Senior Marketing Analyst, you'll be expected to have a solid grasp of data analysis. Brush up on your SQL skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare examples of how you've translated complex data into actionable insights.
✨Showcase Your Analytical Tools
Familiarise yourself with the tools mentioned in the job description, like Tableau or Power BI. Be prepared to talk about specific projects where you’ve used these tools to create dashboards or reports that influenced marketing strategies. Highlight any experience with automation as well!
✨Prepare for A/B Testing Questions
Since A/B testing is a key part of the role, think of examples where you've conducted tests and what the outcomes were. Be ready to explain your methodology and how you communicated results to stakeholders. This will show your ability to make data-driven recommendations.
✨Communicate Clearly and Confidently
You'll need to present your findings to various stakeholders, so practice explaining your analyses in a clear and concise manner. Use simple language to describe complex concepts, and consider preparing a short presentation to demonstrate your communication skills during the interview.
