At a Glance
- Tasks: Lead creator marketing for RuneScape, driving player growth and community engagement.
- Company: Join Jagex, a leading gaming company with a vibrant culture.
- Benefits: Enjoy flexible working, private healthcare, generous leave, and performance bonuses.
- Other info: Dynamic role with opportunities to shape the future of the RuneScape franchise.
- Why this job: Make an impact in the gaming world by building authentic creator partnerships.
- Qualifications: Proven experience in creator marketing within gaming and strong project management skills.
The predicted salary is between 50000 - 70000 £ per year.
Office location: Cambridge, UK – This position offers flexible working options, including predominantly remote work.
However, applicants should be based (or be willing to relocate) within a comfortable commuting distance of our office to attend onsite as required.
Are you a marketing expert who knows how to build authentic partnerships with external creators and influencers that excite players and deliver measurable commercial results?
As Senior Creator Marketing Manager at Jagex, you'll lead creator marketing across the entire Rune Scape franchise, including Old School Rune Scape, Rune Scape, and Rune
Scape: Dragonwilds.
Working closely with Product Marketing and Community teams, you'll develop and execute creator campaigns that fuel player growth, deepen community engagement, and bring our games to new audiences around the world.
This is a high-impact role with global scope, combining strategic planning with hands‑on campaign delivery.
From identifying the perfect creators to negotiating partnerships, launching campaigns, and reporting performance, you'll own the entire creator marketing lifecycle while building long‑term relationships that strengthen the Rune Scape brand.
What you'll be doing: Develop creator marketing strategies that support the unique goals and audiences of Rune Scape, Old School Rune Scape, and Rune
Scape: Dragonwilds.
Lead end-to-end creator campaigns, from briefing, budgeting, and creator selection through to negotiation, execution, reporting, and optimisation.
Build campaigns across You Tube, Twitch, Tik Tok, Instagram, and emerging creator platforms, selecting the right creators for each audience and objective.
Develop long‑term relationships with creators, ensuring partnerships remain authentic and continue beyond individual campaigns.
Deliver campaigns that drive meaningful business outcomes, including Membership growth, game downloads, Wishlists, and player acquisition.
Leverage existing creator and celebrity relationships while identifying new partnership opportunities that broaden the reach of the Rune Scape franchise.
Scout influential creators and well‑known Rune Scape fans beyond the traditional gaming space.
Partner with Paid Media teams to amplify creator campaigns and maximise performance.
Work with agencies, creator networks, and external partners while maintaining ownership of key creator relationships within Jagex.
Measure campaign success through clear KPIs and reporting, presenting actionable insights and recommendations to senior stakeholders.
Stay ahead of creator, platform, and cultural trends, identifying new opportunities before they become mainstream.
What we're looking for: Strong proven experience in Creator & Influencer Marketing within the gaming industry.
A well‑established network of creators, agencies, talent managers, and industry contacts.
Proven experience planning and delivering creator campaigns from concept through to performance reporting, with demonstrable commercial results.
Strong project management skills, capable of managing multiple campaigns across several products simultaneously.
Experience owning creator marketing budgets and optimising spend against measurable business objectives.
Strong commercial acumen, with experience measuring success through acquisition, conversion, ROI, and other commercial KPIs.
Experience negotiating commercial agreements and managing creator partnerships.
Excellent communication and relationship‑building skills with the confidence to influence both internal stakeholders and external partners.
Strong understanding of the rapidly evolving creator landscape across long‑form, livestreaming, and short‑form content.
What we offer: When you join Jagex you can look forward to a generous Perks & Benefits package including: Private Healthcare, including Dental Plan.
Minimum 6% Pension contributions.
Employee Assistance Programme & onsite Counselling.
Life Insurance.
Discretionary annual performance bonus.
Enhanced family leave policies from day 1.
Flexible working hours. 25 days annual leave +
Senior Creator Marketing Manager - RuneScape Franchise in Cambridge employer: Jagex Ltd
Jagex is an exceptional employer located in the vibrant city of Cambridge, UK, offering a hybrid work model that promotes flexibility and work-life balance. With a strong focus on employee growth, Jagex provides comprehensive benefits including private healthcare, generous annual leave, and opportunities for professional development, all within a supportive and inclusive work culture that values diversity and innovation.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creator Marketing Manager - RuneScape Franchise in Cambridge
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jagex Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jagex Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jagex Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jagex Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Creator Marketing Manager - RuneScape Franchise in Cambridge
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jagex Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jagex Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jagex Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jagex Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jagex Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jagex Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
