At a Glance
- Tasks: Lead marketing strategy to boost brand awareness and engage Gen Z consumers.
- Company: Dynamic fashion brand with a focus on innovation and creativity.
- Benefits: 50% employee discount, hybrid working, and generous holiday allowance.
- Other info: Casual dress code, fully-stocked kitchens, and regular social events.
- Why this job: Shape the future of fashion marketing while connecting with Gen Z culture.
- Qualifications: 3+ years in marketing, strong understanding of Gen Z trends, and team management experience.
The predicted salary is between 60000 - 80000 £ per year.
The Marketing Director must manage several key relationships and stakeholders across the business, with various KPIs and brand goals to juggle. As such, strong communication and collaboration skills, organisation and creative insight are central to this role. We are looking for someone who has been responsible for setting the marketing strategy that drives brand awareness, customer engagement and revenue growth across all channels. The Marketing Director must have experience in the Gen Z market with the ability to analyse data and performance is a must and has a passion for social media in the fashion/apparel market.
Responsibilities and Duties
- Own and manage the marketing budget set by CFO.
- Thorough analysis of reporting to determine where to spend our next £ to maximise web traffic, brand awareness and social following.
- Work closely with Head of Brands and Head of Partnerships to develop ideas and oversee commercial planner to ensure all departments are working to same launch deadlines for company-wide marketing calendar on air table.
- Drive growth and analyse performance through paid media, Organic, SEO, CRM and ecom traffic.
- Analyse performance metrics and make decisions on where to invest in spend to increase revenues online & retail.
- Ideation and execution of cultural marketing strategies to tap into all global Gen Z markets.
- Stay ahead of fashion, digital and consumer trends to ensure the brand remains culturally relevant.
- Manage influencer outreach team to ensure the KPIs are met and reach new global audiences.
- Manage campaign manager - Ensure launches are fully planned, approved, scheduled and ready re all social media channels & web content so all departments can work to deadlines.
- Analyse campaign performance and sales figures to inform future marketing decisions.
- Present in trade & management meetings – providing detailed insights/results and plan of action to improve where needed.
- Put in processes to ensure the ultimate efficiency of the creative and marketing teams.
- Manage the wider team of creatives across both mens and womens departments fostering creativity, accountability and collaboration.
- Perform appraisals, manage annual leave & TOIL to ensure no clashes of team members.
- Monitoring and protecting the organization's reputation and image, especially during challenging situations.
- Lead by example, setting the tone and benchmarking the standards of work and conduct expected by the social teams both in the day-to-day and on location (shoots, events etc).
Qualifications
- 3+ years experience as Marketing Director within a similar business targeting Gen Z consumer.
- Have great knowledge of the culture and community behind both brands Jadedldn, and Jaded man, along with working with head of brands to understand the current vision.
- A strategic and ‘big picture’ thinker and be able to set a clear vision and plan whilst also being a ‘doer’ and in particular ensuring operational excellence.
- Experience working in a fast-growing digital business with +50m revenue.
- Strong understanding of performance marketing whilst also having a very good understanding of brand marketing.
- Understanding of new world/young Gen Z consumer.
- Experience in managing a team of 10+ members.
- Comfortable working in a fast-paced environment and getting things done.
- Take ownership of your department and have the drive to succeed.
- Able to think of new and innovative ideas, creating the strategy for them and then executing to a high standard.
- Great communicator at all levels.
Benefits
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
- Pension Scheme
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)
Marketing Director employer: Jadedldn
As a Marketing Director at our vibrant North-West London office, you will thrive in a dynamic and creative environment that champions innovation and collaboration. We offer a range of benefits including a generous employee discount, flexible working arrangements, and opportunities for personal growth, all while being part of a culture that values your unique style and contributions. Join us to lead impactful marketing strategies that resonate with the Gen Z market and enjoy regular social events that foster team spirit.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements, especially those related to Gen Z. This is your chance to showcase your creativity and strategic thinking – make it pop!
✨Tip Number 3
Prepare for interviews by researching the company’s current marketing strategies and campaigns. Be ready to discuss how you can contribute to their goals, especially in driving brand awareness and customer engagement. Show them you mean business!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Don’t miss out on the chance to stand out!
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Show Your Passion for Gen Z:When you're writing your application, make sure to highlight your experience with the Gen Z market. We want to see your understanding of their culture and how you can connect with them through innovative marketing strategies.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure your skills and experiences shine through without unnecessary fluff. Remember, we’re looking for someone who can communicate effectively!
Highlight Your Analytical Skills:Since data analysis is key for this role, don’t forget to mention your experience with performance metrics. Show us how you've used data to drive decisions in past roles, especially in marketing campaigns.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Jadedldn
✨Know Your Numbers
As a Marketing Director, you'll need to demonstrate your ability to analyse data and performance metrics. Brush up on key KPIs relevant to the role, such as web traffic, customer engagement rates, and revenue growth. Be ready to discuss how you've used data to drive marketing strategies in the past.
✨Showcase Your Creativity
This role requires a strong creative insight, especially in the fashion/apparel market. Prepare examples of successful campaigns you've led that tapped into Gen Z trends. Think about how you can present innovative ideas that align with the company's brand goals during the interview.
✨Collaboration is Key
You'll be managing relationships across various departments, so highlight your collaboration skills. Share specific instances where you've worked closely with teams like brand management or partnerships to achieve common goals. This will show that you're not just a lone wolf but a team player.
✨Stay Ahead of Trends
The fashion industry moves fast, especially with Gen Z consumers. Research current trends and be prepared to discuss how you would keep the brand culturally relevant. Bring insights on recent social media movements or influencer collaborations that could benefit the company.
