Head of Marketing in London

The Head of Marketing must manage several key relationships and stakeholders across the business, with various KPIs and brand goals to juggle. As such, collaboration skills, organisation and creative insight are central to this role. We are looking for someone who has been responsible for setting a social strategy and implementing it across multiple platforms, with experience in creating, posting and optimising content. The ability to analyse data and performance is a must, as is a passion for social media and the fashion/apparel market. Management experience is also required.

Responsibilities and Duties

• Work closely with Head of Brands and Head of Partnerships to develop a commercial planner to ensure all departments are working to the same deadlines for the company-wide marketing calendar.
• Track budgets across the whole womens and menswear marketing departments alongside the CFO.
• Deliver all planned content on time for launches and on budget.
• Ensure launches are fully planned, approved, scheduled and ready across all social media channels and web content.
• Conduct thorough analysis of reporting to determine where to spend our next £ to maximise web traffic, brand awareness and social following.
• Analyse campaign performance and sales figures to inform future marketing decisions.
• Present in trade meetings – providing detailed insights/results and plan of action to improve where needed.
• Set agenda and present in weekly social meetings – ensuring social leads have creative sign offs, social plans and shoot ideas ready to present to founders.
• Implement processes to ensure the ultimate efficiency of the creative and marketing teams.
• Manage the wider team of creatives across both mens and womens departments fostering creativity, accountability and collaboration.
• Perform appraisals, manage annual leave and TOIL to ensure no clashes of team members.
• Oversee influencer outreach to ensure the KPIs are met and reach new global audiences.
• Monitor and protect the organization's reputation and image, especially during challenging situations or crises.
• Stay ahead of fashion, digital and consumer trends to ensure the brand remains culturally relevant.
• Lead by example, setting the tone and benchmarking the standards of work and conduct expected by the social teams.

Qualifications

• 5+ years experience as Head of Marketing with large budgets in-house.
• Great knowledge of the culture and community behind both brands Jadedldn and Jaded man.
• Strategic and 'big picture' thinking with the ability to set a clear vision and plan whilst also being a 'doer'.
• Experience working in a fast-growing digital business with +50m revenue.
• Strong understanding of performance marketing and brand marketing.
• Understanding of new world/young Gen Z consumer.
• Experience in managing a team of 5+ members.
• Comfortable working in a fast-paced environment and getting things done.
• Take ownership of your department and have the drive to succeed.
• Able to think of new and innovative ideas, creating the strategy for them and then executing to a high standard.
• Great communicator at all levels.

Benefits

• 50% Employee Discount
• 24 days holiday per year (plus bank holidays)
• A paid day off on your birthday
• A paid moving day per year
• Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
• Pension Scheme
• Bonus Scheme
• Employee Assistance Programme for you and your family
• £500 employee referral bonus scheme
• Local Business Discounts (cafés, fitness, beauty etc)
• North-West London office location directly located next to good transport links
• Casual office dress code
• Fully-stocked kitchens and fridges
• Regular Office Social Events (e.g. payday socials)