Head of E-Commerce in London

Responsibilities

• Lead the E-commerce function across trade, site design, development, merchandising, UX and CRO while building and managing a robust tech stack.
• Own full E-commerce P&L and tightly manage budgeting in-line with monthly forecasting.
• Deliver product, collection and collaboration launches timely and accurately.
• Manage a team to deliver world class basics across the website and all E-commerce functionalities.
• Spearhead and champion AI opportunities on the website and streamline workflows across the department.
• Be comfortable using Shopify Liquid and managing a development team in-house.
• Lead all customer retention strategies and best practices across CDP, E-mail, SMS, Whatsapp, push and loyalty.
• Deliver and own all E-commerce KPIs including LTV, CVR, AOV, UPT, ASP.
• Manage and grow our mobile app.
• Build out our localisation proposition across all core and emerging markets including languages and personalisation.
• Manage our affiliate marketing programme.
• Work closely with the brand & broader commercial teams to feed in data driven analytics and insights.
• Keep up to date with new technology and be across the ever-changing landscape of E-commerce.
• Manage the workload and output of the E-commerce team including CRM and hire any gaps in the team.
• Work cross-functionally across all departments as this role will work very closely with paid marketing, operations, logistics, merchandising, CX, marketing and brand partnerships.
• Constantly be looking for ways to improve the performance of the website and the customer journey.
• Manage SEO and agentic search strategy and focus on increasing Jaded London's visibility across all search engines and LLMs.

Experience

• Experience running a £50m revenue D2C website in the last 5 years, with the US being a key market.
• 5+ years' experience managing / leading a digital retail / ecommerce P&L, with experience in cross border fashion / apparel a major plus.
• Full working / leading edge knowledge of CRO techniques.
• Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV; Great knowledge of Shopify+ and ideally Ometria, Attentive and Global-E.
• Global experience (USA, Europe).

Key Skills

• Natural born leader, who feels at ease managing a team.
• Must have extensive experience managing a Shopify website and ideally multiple storefronts.
• Have great understanding of retail, e-commerce and marketing businesses.
• You're a 'natural retailer'; obsessed with delivering your promise to customers.
• CRO methodology is at the heart of everything you do.
• Have a proven track record as a commercial individual, who understands brand and customer (shopper).
• Intellectual and emotional intelligence in balanced / equal measure.
• Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches).
• Are a 'subjective' thinker in terms of ideas, following your instinct, but you'll be used to using internal/external data to underpin your ideas with confidence.
• You are independent and self-directed but able to work and lead a team of creative individuals.
• Have superior analytical skills to track and manage performance.
• Have excellent interpersonal skills and the ability to persuasively sell ideas.
• A quick learner who can process lots of information and prioritise action.
• Effectively navigate and collaborate cross-functionally.
• Are an outcomes focused manager, with strong team orientation.

Successful People at Jaded are:

• Passionate about our brand and products.
• Comfortable with being uncomfortable and up for regular change in tactics, actions and organisation.
• Used to start-up / scale-up cultures, which are super-fast paced and unpredictable.
• Own it and make stuff happen.
• DO EXTRA - Champions do extra!
• Think like a customer every day.

Benefits

• 50% Employee Discount.
• 24 days holiday per year (plus bank holidays).
• A paid day off on your birthday.
• A paid moving day per year.
• Hybrid Working Arrangements - 1 day per week WFH after 6 month probation.
• Pension Scheme.
• Bonus Scheme.
• Employee Assistance Programme for you and your family.
• £500 employee referral bonus scheme.
• Local Business Discounts (cafés, fitness, beauty etc).
• North-West London office location directly located next to good transport links.
• Casual office dress code (your style of dress is up to you, wear what you feel best in).
• Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies).
• Regular Office Social Events (e.g. payday socials).