At a Glance
- Tasks: Lead CRM growth strategy across Email, App, and SMS for Jaded London.
- Company: Join a trendy fashion brand with a focus on innovation and customer engagement.
- Benefits: Enjoy 50% employee discount, 24 days holiday, and hybrid working options.
- Other info: Casual dress code, fully-stocked kitchens, and regular social events await you!
- Why this job: Shape the future of CRM in a dynamic environment and make a real impact.
- Qualifications: 7+ years in senior CRM roles, strong HTML knowledge, and passion for fashion.
This role is a new senior role in our organization, and you will be leading the CRM growth strategy for Jaded London across Email, App and SMS. You will work alongside the Head of Ecommerce and the wider digital/marketing/brand team, defining and leading a cohesive strategy to optimise communications and create a world‑class CRM proposition for Jaded London.
Responsibilities & Duties
- Lead the business into the next phase of our new CRM and brand communications
- Set the global CRM strategy across App, Loyalty and Omnichannel proposition
- Align with brand marketing objectives across social, store and online
- Support the e‑commerce and marketing team to build and scale our CRM initiatives
- Lead innovative and premium approach to personalisation across comms channels
- Focus on customer retention KPIs in line with overall business and marketing goals
- Lead commercial communications calendar alongside each relevant department
- Implement a lifecycle‑centric customer segmentation and communication strategy
- Manage the end‑to‑end process of planning and implementing BAU activity ensuring
- coordination with key stakeholders across the brand
- Manage email automation to deliver customer‑centric lifecycle campaigns to drive growth and improve customer KPIs
- Monitor and measure CRM performance in line with business targets, ensuring the automation of weekly, monthly and periodical reporting
- Responsible for database performance, keeping a close eye on churns, seeking out opportunities to drive high‑quality opt‑ins and adjust activity accordingly
- Build out the CRM proposition across email, SMS, App and brand collection drops
- Own the app install program alongside the Head of Digital Marketing
- Devise the USPs for CRM in App and how it links to wider CRM strategy (e.g. in line with our App‑first collection drop strategy)
- Own the next phase of our Loyalty proposition and the link with online/retail stores
Qualifications
- 7+ years senior CRM management experience in a gen‑z brand/retailer
- Strong knowledge of HTML
- Extensive experience working with CDP/ESP/CRM platforms, specifically Ometria
- Excellent knowledge of Microsoft Office
- Excellent communication skills
- Have experience managing calendars with outstanding organisational skills
- Have a passion for the Fashion industry or have previous from a related field
Benefits
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
- Pension Scheme
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully‑stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)
Head of CRM in London employer: Jadedldn
Jadedldn is an exceptional employer that fosters a dynamic and inclusive work culture in the heart of Greater London. With hybrid working arrangements, generous employee discounts, and a rewarding bonus scheme, we prioritise your well-being and professional growth. Join our passionate team and take advantage of exciting opportunities to develop your skills in a vibrant environment focused on creativity and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jadedldn and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jadedldn are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jadedldn on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jadedldn. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of CRM in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jadedldn. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jadedldn:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jadedldn’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jadedldn
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jadedldn will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jadedldn, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
