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For Companies At a Glance
- Tasks: Lead brand strategy and creative direction to resonate with Gen Z.
- Company: Join a vibrant fashion brand that values creativity and cultural relevance.
- Benefits: Enjoy 24 days holiday, hybrid working, and a 50% employee discount.
- Why this job: Shape a brand that connects deeply with youth culture and trends.
- Qualifications: 5+ years in brand or marketing roles, with a passion for storytelling.
- Other info: Casual dress code and regular social events to keep the vibe fun.
The predicted salary is between 36000 - 60000 £ per year.
Reports to: CEO & Co-Founder
Overview
As Head of Brand, you’ll own and evolve our brand identity, positioning, and voice across every touchpoint. You’ll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.
Responsibilities
- Brand Strategy: Define and continuously evolve the brand’s purpose, positioning, tone, and visual identity
- Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen -Z audience
- Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions.
- Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product.
- Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life.
- Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations.
- Team Leadership: Build, lead, and inspire a high-performing brand and creative team
Qualifications
- A strategic thinker with a strong creative eye and cultural radar.
- Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends.
- Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level.
- Obsessed with storytelling, aesthetics, and the power of community.
- Comfortable working in a fast-paced, startup environment.
- 5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth culture.
- Proven success leading brand campaigns that have driven engagement and brand equity.
- Strong understanding of digital marketing, content creation, and influencer / community ecosystems.
- Leadership experience managing creatives and/or cross-functional teams.
Benefits
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements – 1 day per week WFH
- Pension Scheme
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)
#J-18808-Ljbffr
Head of Brand - Jaded Man employer: Jadedldn
Contact Detail:
Jadedldn Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand - Jaded Man
✨Tip Number 1
Get to know the brand inside out! Dive into Jaded Man's social media, website, and any recent campaigns. This way, when you chat with us, you can show off your knowledge and passion for the brand.
✨Tip Number 2
Network like a pro! Reach out to current or former employees on LinkedIn. A friendly chat can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for the interview by thinking about how you can bring fresh ideas to the table. We love creativity, so come armed with examples of how you've successfully built or evolved a brand in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Jaded Man family.
We think you need these skills to ace Head of Brand - Jaded Man
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for branding shine through! Share specific examples of how you've evolved brand identities in the past and what makes you excited about the Jaded Man brand.
Tailor Your Tone: Make sure your application reflects the voice and tone that resonates with Gen Z. Use language that feels authentic and relatable, just like how we communicate at StudySmarter. This will show us you understand the audience!
Highlight Your Creative Wins: Don’t hold back on showcasing your creative achievements! Whether it’s a campaign that went viral or a project that built community engagement, we want to see how you’ve made an impact in your previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Jadedldn
✨Know Your Brand Inside Out
Before the interview, dive deep into Jaded Man's brand identity and values. Understand their current positioning and voice, and think about how you can evolve it. Be ready to discuss specific examples of how you've successfully shaped a brand in the past.
✨Showcase Your Creative Vision
Prepare to share your creative ideas and strategies for engaging Gen Z audiences. Bring along a portfolio or examples of past campaigns that resonate with this demographic. Highlight your storytelling skills and how they can enhance the brand's narrative.
✨Demonstrate Cultural Awareness
Stay updated on the latest trends in fashion, music, and social media that influence Gen Z. Be prepared to discuss how these trends can be integrated into Jaded Man's brand strategy. Showing that you're plugged into the culture will set you apart.
✨Emphasise Team Leadership Skills
As a potential leader, it's crucial to convey your experience in managing and inspiring teams. Share specific instances where you've led cross-functional teams to success, and discuss your approach to fostering creativity and collaboration within your team.
