Freelance PR + VIP Manager
Freelance PR + VIP Manager

Freelance PR + VIP Manager

London Freelance 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead global PR strategies for Jaded London and Jaded Man, engaging with media and VIPs.
  • Company: Join a vibrant fashion brand known for its innovative approach and strong Gen-Z connections.
  • Benefits: Enjoy a 50% employee discount, local business perks, and a casual dress code.
  • Why this job: Be at the forefront of fashion PR, shaping trends and building valuable industry relationships.
  • Qualifications: Must have a strong network in fashion, experience in PR, and a degree in a related field.
  • Other info: Work in a dynamic environment with regular social events and a focus on creativity.

The predicted salary is between 36000 - 60000 £ per year.

Job Overview:

You will be responsible for developing and implementing our global PR strategy. You will deliver an effective PR strategy for both @jadedlondon and @jaded_man. This is a dynamic role which requires excellent, established relations with key press & VIPs relevant to the fashion industry, a strategic approach to outreach and engaging our current press contacts & VIP community, as well as driving important new relations. A combination of excellent inter-personal skills, creativity & proactiveness, and a strong understanding of market trends & competitive brand activations is essential.

Responsibilities and Duties:

  • Develop and execute comprehensive public relations strategies and campaigns that tie into the business calendar.
  • Build and maintain relationships with key media contacts, VIPs, stylists, and agents.
  • Write and distribute press releases, lookbooks, and other PR materials.
  • Bring an established network of media journalists, media contacts, stylists, and industry peers.
  • Develop and maintain the company’s PR calendar and media list.
  • Work closely with the marketing and creative teams to align PR efforts with broader marketing strategies and content plans.
  • Drive and coordinate features, media/press inquiries, and interviews.
  • Monitor media coverage and provide regular reports and analysis.
  • Be responsible for VIP guestlists for brand events and activations.
  • Monitor industry trends and competitor activities to inform PR strategies.
  • Manage and host in-house staying appointments.
  • Act as a brand ambassador, representing Jaded at industry events and networking opportunities.
  • Manage crisis communication and develop contingency plans.

Minimum Requirements:

  • An extensive network within the Gen-Z sector, including direct connections and relationships with senior media across fashion, consumer/lifestyle, news editors, as well as stylists, photographers, influencers, and models.
  • Considerable experience with a proven track record of running PR in-house within fashion/lifestyle brands in the UK, with a focus on the Gen-Z audience.
  • A degree in Business, Fashion, Communications, Marketing, or Journalism, or equivalent professional experience.
  • Strong interest in fashion, music, and consumer trends.
  • A proactive, hands-on attitude, with strong organisational skills and ability to work on multiple projects simultaneously.
  • Confident in networking and being proactive/thinking outside of the box to secure press placements.
  • Keen attention to detail and results orientation.
  • Creative and agile thinking, comfortable operating in a fast-paced environment.
  • Excellent written and verbal communication skills, including press releases and media pitches.

Benefits:

  • 50% Employee Discount.
  • Local Business Discounts (e.g., cafes, fitness, beauty).
  • North-West London office location directly located next to good transport links.
  • Casual office dress code (your style of dress is up to you, wear what you feel best in).
  • Fully-stocked kitchens and fridges.
  • Regular Office Social Events (e.g., payday socials).

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Freelance PR + VIP Manager employer: Jadedldn

At Jaded London, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our North-West London office offers a dynamic environment where creativity thrives, complemented by generous employee benefits such as a 50% discount and local business perks. We are committed to your professional growth, providing opportunities to build valuable industry connections while enjoying regular social events that enhance team camaraderie.
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Contact Detail:

Jadedldn Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Freelance PR + VIP Manager

✨Tip Number 1

Build your network within the fashion industry by attending events, trade shows, and networking meetups. Make sure to connect with journalists, stylists, and influencers who are relevant to the Gen-Z audience, as these relationships will be crucial for your role.

✨Tip Number 2

Stay updated on the latest trends in fashion and consumer behavior, especially those that resonate with Gen-Z. This knowledge will help you craft compelling PR strategies that align with current market demands.

✨Tip Number 3

Demonstrate your creativity by developing unique PR campaigns that stand out. Think outside the box and consider how you can leverage social media platforms to engage with both press and VIPs effectively.

✨Tip Number 4

Prepare to showcase your proactive approach by sharing examples of past successful PR campaigns you've managed. Highlight your ability to multitask and manage various projects simultaneously, as this is essential for the dynamic nature of the role.

We think you need these skills to ace Freelance PR + VIP Manager

Public Relations Strategy Development
Media Relations
Networking Skills
Press Release Writing
Creative Campaign Execution
Market Trend Analysis
Event Management
Communication Skills
Organizational Skills
Crisis Communication Management
Relationship Building
Attention to Detail
Proactive Problem Solving
Understanding of Gen-Z Trends
Collaboration with Marketing Teams

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights your experience in PR, especially within the fashion industry. Emphasize your established relationships with media contacts and VIPs, as well as any relevant campaigns you've executed.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for fashion and your understanding of the Gen-Z market. Mention specific examples of how you've successfully managed PR strategies in the past and how you can bring value to the company.

Showcase Your Network: In your application, include details about your existing network within the fashion industry. Highlight key media contacts, influencers, and any notable collaborations that demonstrate your ability to drive PR success.

Demonstrate Creativity: Provide examples of creative PR campaigns or initiatives you've led. This could include unique press releases, innovative outreach strategies, or successful event management that aligns with the company's brand identity.

How to prepare for a job interview at Jadedldn

✨Showcase Your Network

Make sure to highlight your established connections within the Gen-Z sector and the fashion industry. Discuss specific relationships you have with media contacts, stylists, and influencers that could benefit the company.

✨Demonstrate Strategic Thinking

Prepare to discuss how you would develop and implement a comprehensive PR strategy. Bring examples of past campaigns you've executed and how they aligned with business goals, showcasing your strategic approach.

✨Be Creative and Proactive

Share instances where you thought outside the box to secure press placements or engage with VIPs. This role requires creativity, so be ready to present innovative ideas that could enhance the company's PR efforts.

✨Understand Market Trends

Familiarize yourself with current trends in fashion and consumer behavior, especially those relevant to Gen-Z. Be prepared to discuss how these trends can inform your PR strategies and help the brand stand out in a competitive market.

Freelance PR + VIP Manager
Jadedldn
J
  • Freelance PR + VIP Manager

    London
    Freelance
    36000 - 60000 £ / year (est.)

    Application deadline: 2026-12-17

  • J

    Jadedldn

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