At a Glance
- Tasks: Lead and evolve our brand identity while inspiring a creative team.
- Company: Join a vibrant fashion brand that resonates with Gen Z culture.
- Benefits: Enjoy 50% employee discount, 24 days holiday, and hybrid working options.
- Other info: Casual dress code, fully-stocked kitchens, and regular social events.
- Why this job: Shape a brand that connects deeply with the Gen Z community.
- Qualifications: 5+ years in brand or marketing roles, ideally in fashion or youth culture.
The predicted salary is between 36000 - 60000 £ per year.
Reports to: CEO & Co-Founder
Job Overview: As Head of Brand, you’ll own and evolve our brand identity, positioning, and voice across every touchpoint. You’ll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.
Key Responsibilities:
- Brand Strategy: Define and continuously evolve the brand’s purpose, positioning, tone, and visual identity.
- Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen-Z audience.
- Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions.
- Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product.
- Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life.
- Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations.
- Team Leadership: Build, lead, and inspire a high-performing brand and creative team.
You’ll Thrive in This Role If You Are...
- A strategic thinker with a strong creative eye and cultural radar.
- Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends.
- Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level.
- Obsessed with storytelling, aesthetics, and the power of community.
- Comfortable working in a fast-paced, startup environment.
Requirements:
- 5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth culture.
- Proven success leading brand campaigns that have driven engagement and brand equity.
- Strong understanding of digital marketing, content creation, and influencer/community ecosystems.
- Leadership experience managing creatives and/or cross-functional teams.
Benefits:
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements - 1 day per week WFH
- Pension Scheme
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)
Head of Brand - Jaded Man (Hiring Immediately) in London employer: Jaded London
At Jaded Man, we pride ourselves on being an exceptional employer that fosters creativity and innovation in a vibrant, fast-paced environment. Our North-West London office offers a casual dress code, hybrid working arrangements, and a range of benefits including generous holiday allowances and local business discounts, all designed to support your work-life balance and personal growth. Join us to lead a passionate team in shaping a brand that resonates with the Gen Z community while enjoying a culture that celebrates individuality and collaboration.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Brand - Jaded Man (Hiring Immediately) in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online communities, and don’t be shy to reach out on social media. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personal brand! Create a killer portfolio or a standout social media presence that reflects your style and expertise. This is your chance to showcase how you can evolve a brand's identity and voice, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. Be ready to discuss how you can contribute to their brand strategy and community engagement. We love seeing candidates who are genuinely excited about our mission!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and making an impact in the brand world. Let’s make some magic happen together!
We think you need these skills to ace Head of Brand - Jaded Man (Hiring Immediately) in London
Some tips for your application 🫡
Show Your Brand Passion:When you're writing your application, let your passion for branding shine through! Share specific examples of how you've evolved brand identities in the past and what makes you tick when it comes to connecting with audiences.
Tailor Your Application:Make sure to customise your application for this role. Highlight your experience with Gen Z culture and any relevant campaigns you've led. We want to see how you can bring our brand to life, so be specific about your achievements!
Be Creative:Don’t be afraid to show off your creative side in your application. Whether it's through your writing style or the way you present your experiences, we love seeing unique perspectives that resonate with our brand's voice.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Jaded London
✨Know Your Brand Inside Out
Before the interview, dive deep into Jaded Man's brand identity, values, and recent campaigns. Understand their voice and how they resonate with Gen Z. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Vision
Prepare to discuss your past experiences in leading brand campaigns. Bring examples of your creative work that have driven engagement. Be ready to share how you can elevate Jaded Man’s storytelling and visual identity.
✨Understand the Audience
Familiarise yourself with Gen Z trends and cultural moments. Be prepared to discuss how you would translate these insights into actionable brand strategies. Showing that you’re plugged into their world will set you apart.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Discuss how you’ve successfully collaborated with design, social media, and PR in the past. Emphasising your teamwork skills will demonstrate your fit for the role.
