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- Tasks: Lead and evolve our brand identity, voice, and strategy across all platforms.
- Company: Dynamic fashion brand focused on cultural relevance and community engagement.
- Benefits: 50% employee discount, 24 days holiday, hybrid working, and regular social events.
- Why this job: Shape a brand that resonates with Gen Z and drives cultural impact.
- Qualifications: 5+ years in brand or marketing roles, with a passion for youth culture.
- Other info: Join a fast-paced startup environment with excellent growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Reports to: CEO & Co-Founder
As Head of Brand, you'll own and evolve our brand identity, positioning, and voice across every touchpoint. You'll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.
Key Responsibilities:
- Brand Strategy: Define and continuously evolve the brand's purpose, positioning, tone, and visual identity.
- Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen-Z audience.
- Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions.
- Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product.
- Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life.
- Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations.
- Team Leadership: Build, lead, and inspire a high-performing brand and creative team.
You’ll Thrive in This Role If You Are...
- A strategic thinker with a strong creative eye and cultural radar.
- Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends.
- Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level.
- Obsessed with storytelling, aesthetics, and the power of community.
- Comfortable working in a fast-paced, startup environment.
Requirements:
- 5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth culture.
- Proven success leading brand campaigns that have driven engagement and brand equity.
- Strong understanding of digital marketing, content creation, and influencer/community ecosystems.
- Leadership experience managing creatives and/or cross-functional teams.
Benefits:
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements - 1 day per week WFH
- Pension Scheme
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)
Head of Brand in London employer: Jaded London
Contact Detail:
Jaded London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online communities, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personal brand! Create a portfolio or a personal website that showcases your work and your unique style. This is your chance to let your creativity shine and demonstrate how you can elevate our brand identity.
✨Tip Number 3
Prepare for interviews by researching our brand and understanding our audience. Be ready to discuss how you can resonate with Gen Z and bring fresh ideas to the table. We love candidates who are passionate and informed!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows us you’re genuinely interested in being part of our team. Don’t miss out on the chance to join a vibrant community!
We think you need these skills to ace Head of Brand in London
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for branding shine through! Share specific examples of how you've evolved brand identities in the past and what makes you tick when it comes to connecting with audiences.
Tailor Your Application: Make sure to customise your application for us at StudySmarter. Highlight your experience in fashion or youth culture, and explain how your skills align with our mission to resonate with Gen Z. We love seeing how you can bring our brand to life!
Be Creative: Don’t be afraid to showcase your creative flair in your written application. Whether it's through storytelling or unique formatting, show us how you think outside the box. Remember, we’re looking for someone who can lead creative direction!
Keep It Professional Yet Personal: While we want to see your personality, keep your tone professional. Balance your informal style with clear, concise language that reflects your understanding of our brand's voice. And don’t forget to apply through our website – it’s the best way to get noticed!
How to prepare for a job interview at Jaded London
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand identity and values. Understand their current positioning and voice, especially how they resonate with Gen Z. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Vision
Prepare to discuss your past campaigns and creative projects that have driven engagement. Bring examples that highlight your storytelling skills and how you've successfully connected with audiences, particularly in the fashion or youth culture space.
✨Demonstrate Cultural Awareness
Be ready to talk about current trends and cultural moments that matter to Gen Z. Show that you're plugged into subcultures and can translate these insights into actionable brand strategies. This will prove your relevance in the fast-paced environment.
✨Highlight Leadership Experience
Discuss your experience in leading teams and collaborating across functions. Share specific examples of how you've inspired creatives and strategists to achieve brand goals. This will showcase your ability to build and lead a high-performing team.
