At a Glance
- Tasks: Lead exciting brand activations and create unforgettable experiences in key international markets.
- Company: Join a dynamic fashion brand focused on engaging Gen Z consumers.
- Benefits: Enjoy 24 days holiday, hybrid working, and a 50% employee discount.
- Other info: Casual dress code, fully-stocked kitchens, and regular social events await you!
- Why this job: Make a real impact by driving brand awareness through innovative events and campaigns.
- Qualifications: 5+ years in brand activations with a strong fashion background targeting Gen Z.
The predicted salary is between 50000 - 65000 £ per year.
Lead the planning and execution of brand activations across key international markets with a big focus on the U.S. The role is responsible for IRL experiences – retail moments, pop ups, fashion events, influencer initiatives and cultural campaigns that drive awareness, social engagement and sales. The ideal candidate has strong experience in fashion background targeting the Gen Z consumer and thrives in a fast-paced environment. They must understand how to translate brand strategy into impactful consumer experiences whilst remaining on-brand and in budget. A strong understanding of the U.S market is key.
Key Responsibilities
- Manage activation timelines, budgets, production schedules and vendor relationships with external companies.
- Lead end to end delivery of campaigns, pop ups, retail activations, experimental events & influencer campaign partnerships.
- Adapt global concepts for regional relevance.
- Globally collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure company wide integrated execution.
- Ensure all activations reflect brand identity, storytelling and customer experience standards.
- Negotiate contracts and manage external partners to deliver against objectives and budgets.
- Own a black book of contacts/agencies/freelancers to work across multiple projects.
- Track KPIs including brand engagement, earned media, social reach, on site traffic and overall ROI.
- Deliver post campaign analysis and recommendations for future activations.
- Monitor industry trends, competitor activity and emerging cultural opportunities.
Requirements
- Min 5 years’ experience in brand activations, experimental marketing, events or partnerships within fashion/lifestyle Gen Z brands.
- Proven experience managing international campaigns and events.
- Strong project management and budget management skills.
- Excellent internal communication skills across the wider business.
- Strong understanding of the Jaded brand DNA.
- Ability to work flexible hours and travel internationally when required.
- Experience working with agencies, production partners and creative teams.
Benefits
- 50% Employee Discount.
- 24 days holiday per year (plus bank holidays).
- A paid day off on your birthday.
- A paid moving day per year.
- Hybrid Working Arrangements - 1 day per week WFH.
- Pension Scheme.
- Bonus Scheme.
- Employee Assistance Programme for you and your family.
- £500 employee referral bonus scheme.
- Local Business Discounts (cafés, fitness, beauty etc).
- North-West London office location directly located next to good transport links.
- Casual office dress code (your style of dress is up to you, wear what you feel best in).
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies).
- Regular Office Social Events (e.g. payday socials).
Global Brand Activations Manager in London employer: Jaded London
As a Global Brand Activations Manager at our company, you will thrive in a dynamic and creative environment that champions innovation and collaboration. With a strong focus on employee well-being, we offer a range of benefits including generous holiday allowances, hybrid working arrangements, and a casual dress code that allows you to express your personal style. Our North-West London office is not only conveniently located but also fosters a vibrant work culture with regular social events and opportunities for professional growth, making it an excellent place for those looking to make a meaningful impact in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Activations Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past projects and achievements. This is your chance to showcase how you can bring brand activations to life, especially for Gen Z audiences.
✨Tip Number 3
Prepare for interviews by researching the company and its brand identity. Be ready to discuss how you can adapt global concepts for regional relevance, especially in the U.S market. Tailor your answers to reflect their values and goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Let’s get you in for an interview!
We think you need these skills to ace Global Brand Activations Manager in London
Some tips for your application 🫡
Show Your Passion for Brand Activations:When you're writing your application, let your enthusiasm for brand activations shine through! Share specific examples of past experiences where you’ve successfully executed campaigns or events that resonate with Gen Z. We want to see your creativity and how you can bring our brand to life!
Tailor Your Application:Make sure to customise your application for the Global Brand Activations Manager role. Highlight your experience in fashion and any relevant projects that align with our focus on U.S markets. We love seeing candidates who take the time to connect their skills with what we’re looking for!
Keep It Clear and Concise:While we appreciate a good story, keep your application clear and to the point. Use bullet points for key achievements and make sure your writing is easy to read. We’re busy folks, so help us get to the good stuff quickly!
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join the StudySmarter team!
How to prepare for a job interview at Jaded London
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity and values. Understand how they resonate with Gen Z consumers and be ready to discuss how you can translate that into impactful activations. Show them you’re not just familiar with the brand, but that you live and breathe it.
✨Showcase Your Project Management Skills
Be prepared to talk about your experience managing timelines, budgets, and vendor relationships. Bring specific examples of past campaigns you've led, especially those that required juggling multiple moving parts. This will demonstrate your ability to thrive in a fast-paced environment.
✨Highlight Your U.S Market Knowledge
Since the role focuses heavily on the U.S market, make sure to highlight any relevant experience you have. Discuss trends, consumer behaviour, and successful activations you've executed in the region. This will show that you understand the landscape and can adapt global concepts for local relevance.
✨Prepare for Collaboration Questions
Expect questions about how you work with different teams, like social, PR, and merchandising. Have examples ready that showcase your excellent internal communication skills and how you’ve successfully collaborated on integrated campaigns. This will illustrate your ability to work across departments effectively.
