At a Glance
- Tasks: Lead exciting brand activations and create unforgettable experiences in key international markets.
- Company: Join a trendy fashion brand focused on engaging Gen Z consumers.
- Benefits: Enjoy 50% employee discount, 24 days holiday, and hybrid working arrangements.
- Other info: Casual dress code, fully-stocked kitchens, and regular office socials await you!
- Why this job: Make a real impact by driving awareness and engagement through innovative campaigns.
- Qualifications: 5+ years in brand activations with a strong understanding of the U.S. market.
The predicted salary is between 50000 - 65000 £ per year.
Lead the planning and execution of brand activations across key international markets with a big focus on the U.S. The role is responsible for IRL experiences – retail moments, pop ups, fashion events, influencer initiatives and cultural campaigns that drive awareness, social engagement and sales. The ideal candidate has strong experience in fashion background targeting the Gen Z consumer and thrives in a fast-paced environment. They must understand how to translate brand strategy into impactful consumer experiences whilst remaining on-brand and in budget. A strong understanding of the U.S market is key.
Key Responsibilities
- Manage activation timelines, budgets, production schedules and vendor relationships with external companies.
- Lead end to end delivery of campaigns, pop ups, retail activations, experimental events & influencer campaign partnerships.
- Adapt global concepts for regional relevance.
- Globally collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure company wide integrated execution.
- Ensure all activations reflect brand identity, storytelling and customer experience standards.
- Negotiate contracts and manage external partners to deliver against objectives and budgets.
- Own a black book of contacts/agencies/freelancers to work across multiple projects.
- Track KPIs including brand engagement, earned media, social reach, on site traffic and overall ROI.
- Deliver post campaign analysis and recommendations for future activations.
- Monitor industry trends, competitor activity and emerging cultural opportunities.
Requirements
- Min 5 years’ experience in brand activations, experimental marketing, events or partnerships within fashion/lifestyle Gen Z brands.
- Proven experience managing international campaigns and events.
- Strong project management and budget management skills.
- Excellent internal comms skills across the wider business.
- Strong understanding of the Jaded brand DNA.
- Ability to work flexible hours and travel internationally when required.
- Experience working with agencies, production partners and creative teams.
Benefits
- 50% Employee Discount.
- 24 days holiday per year (plus bank holidays).
- A paid day off on your birthday.
- A paid moving day per year.
- Hybrid Working Arrangements - 1 day per week WFH.
- Pension Scheme.
- Bonus Scheme.
- Employee Assistance Programme for you and your family.
- £500 employee referral bonus scheme.
- Local Business Discounts (cafés, fitness, beauty etc).
- North-West London office location directly located next to good transport links.
- Casual office dress code (your style of dress is up to you, wear what you feel best in).
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies).
- Regular Office Social Events (e.g. payday socials).
Global Activations Manager in London employer: Jaded London
As a Global Activations Manager at our company, you will thrive in a dynamic and creative environment that champions innovation and collaboration. With a strong focus on employee well-being, we offer a range of benefits including generous holiday allowances, hybrid working arrangements, and a casual dress code that allows you to express your personal style. Our North-West London office is not only conveniently located but also fosters a vibrant work culture with regular social events and opportunities for professional growth, making it an excellent place for those looking to make a meaningful impact in the fashion industry.
StudySmarter Expert Advice🤫
We think this is how you could land Global Activations Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past activations and campaigns. This is your chance to shine and demonstrate how you can bring value to the role of Global Activations Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its brand identity. Understand their recent campaigns and think about how you can contribute to their goals. Tailor your answers to reflect your understanding of the U.S market and Gen Z trends.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. Let’s make it happen!
We think you need these skills to ace Global Activations Manager in London
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion shine through! We want to see how your experience aligns with our brand and how you can connect with the Gen Z audience. Make it personal and relatable!
Be Specific About Your Experience:Don’t just list your past roles; tell us about specific campaigns or events you've managed. We’re looking for details on how you handled budgets, timelines, and vendor relationships. The more concrete examples, the better!
Tailor Your Application:Make sure to adapt your application to reflect our brand identity and the role's requirements. Highlight your understanding of the U.S. market and how you can bring global concepts to life in a way that resonates locally.
Keep It Professional Yet Authentic:While we love a casual vibe, your application should still be polished. Use a friendly tone but ensure your writing is clear and professional. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Jaded London
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity and values. Understand their target audience, especially Gen Z, and be ready to discuss how you can translate their strategy into engaging activations that resonate with this demographic.
✨Showcase Your Project Management Skills
Be prepared to talk about your experience managing timelines, budgets, and vendor relationships. Have specific examples ready that demonstrate your ability to deliver successful campaigns on time and within budget, especially in fast-paced environments.
✨Highlight Your International Experience
Since the role involves managing international campaigns, share your experiences working across different markets. Discuss how you've adapted global concepts for regional relevance, particularly in the U.S. market, to drive brand engagement.
✨Bring Data to the Table
Familiarise yourself with key performance indicators relevant to brand activations. Be ready to discuss how you've tracked KPIs like social reach and ROI in past roles, and how you used this data to inform future strategies and improvements.
