At a Glance
- Tasks: Lead the CRM growth strategy across Email, App, and SMS for Jaded London.
- Company: Join a trendy fashion brand with a focus on innovation and customer engagement.
- Benefits: Enjoy 50% employee discount, 24 days holiday, and hybrid working options.
- Other info: Casual dress code, fully-stocked kitchens, and regular social events await you!
- Why this job: Shape the future of CRM in a dynamic environment and make a real impact.
- Qualifications: 7+ years in senior CRM management, strong HTML knowledge, and passion for fashion.
The predicted salary is between 60000 - 80000 £ per year.
This role is a new senior role in our organization, and you will be leading the CRM growth strategy for Jaded London across Email, App and SMS. You will work alongside the Head of Ecommerce and the wider digital/marketing/brand team, defining and leading a cohesive strategy to optimise communications and create a world‑class CRM proposition for Jaded London.
Responsibilities & Duties
- Lead the business into the next phase of our new CRM and brand communications
- Set the global CRM strategy across App, Loyalty and Omnichannel proposition
- Align with brand marketing objectives across social, store and online
- Support the e-commerce and marketing team to build and scale our CRM initiatives
- Lead innovative and premium approach to personalisation across comms channels
- Focus on customer retention KPIs in line with overall business and marketing goals
- Lead commercial communications calendar alongside each relevant department
- Implement a lifecycle‑centric customer segmentation and communication strategy
- Manage the end‑to‑end process of planning and implementing BAU activity ensuring coordination with key stakeholders across the brand
- Manage email automation to deliver customer‑centric lifecycle campaigns to drive growth and improve customer KPIs
- Monitor and measure CRM performance in line with business targets, ensuring the automation of weekly, monthly and periodical reporting
- Responsible for database performance, keeping a close eye on churns, seeking out opportunities to drive high‑quality opt‑ins and adjust activity accordingly
- Build out the CRM proposition across email, SMS, App and brand collection drops
- Own the app install program alongside the Head of Digital Marketing
- Devise the USPs for CRM in App and how it links to wider CRM strategy (e.g. in line with our App‑first collection drop strategy)
- Own the next phase of our Loyalty proposition and the link with online/retail stores
Requirements
- 7+ years senior CRM management experience in a gen‑z brand/retailer
- Strong knowledge of HTML
- Extensive experience working with CDP/ESP/CRM platforms, specifically Ometria
- Excellent knowledge of Microsoft Office
- Excellent communication skills
- Have experience managing calendars with outstanding organisational skills
- Have a passion for the Fashion industry or have previous from a related field
Benefits
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
- Pension Scheme
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (cafés, fitness, beauty etc)
- North‑West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully‑stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)
Head of CRM employer: Jaded London
At Jaded London, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. As the Head of CRM, you will not only lead innovative strategies in a dynamic environment but also enjoy a range of benefits including a generous employee discount, flexible working arrangements, and opportunities for personal growth within the fashion industry. Our North-West London office, conveniently located near excellent transport links, offers a casual dress code and regular social events, making it a fantastic place to thrive both professionally and personally.
StudySmarter Expert Advice🤫
We think this is how you could land Head of CRM
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your CRM strategies and successes. This is your chance to demonstrate how you can lead Jaded London's CRM growth strategy.
✨Tip Number 3
Prepare for interviews by researching the company and its CRM initiatives. Be ready to discuss how you can align with their brand marketing objectives and drive customer retention KPIs.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Head of CRM
Some tips for your application 🫡
Show Your Passion for CRM:When you're writing your application, let us see your enthusiasm for CRM! Share specific examples of how you've driven CRM strategies in the past, especially in a fashion or Gen-Z context. We want to know what makes you tick!
Tailor Your CV and Cover Letter:Make sure your CV and cover letter are tailored to the Head of CRM role. Highlight your experience with email automation, customer segmentation, and any relevant platforms like Ometria. We love seeing how your skills align with our needs!
Be Clear and Concise:Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read through your achievements and experiences. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Jaded London team!
How to prepare for a job interview at Jaded London
✨Know Your CRM Inside Out
Make sure you brush up on your CRM knowledge, especially around platforms like Ometria. Be ready to discuss how you've successfully implemented CRM strategies in the past and how they align with Jaded London's goals.
✨Showcase Your Leadership Skills
As a Head of CRM, you'll be leading teams and strategies. Prepare examples of how you've led successful projects or initiatives in previous roles, particularly those that involved cross-department collaboration.
✨Understand the Brand and Its Audience
Dive deep into Jaded London’s brand identity and target audience. Be prepared to discuss how you would tailor CRM strategies to resonate with Gen-Z consumers and enhance customer retention.
✨Prepare for Data-Driven Discussions
Since this role focuses heavily on KPIs and performance metrics, come equipped with insights on how you've used data to drive CRM success. Think about specific examples where your data analysis led to improved customer engagement or retention.
