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- Tasks: Lead brand strategy and creative direction to resonate with Gen Z.
- Company: Dynamic fashion brand focused on cultural relevance and community.
- Benefits: 50% employee discount, 24 days holiday, hybrid working, and more perks.
- Why this job: Shape a brand that connects deeply with Gen Z culture and trends.
- Qualifications: 5+ years in brand or marketing roles, with a passion for youth culture.
- Other info: Casual dress code, fully-stocked kitchens, and regular social events.
The predicted salary is between 36000 - 60000 £ per year.
Overview As Head of Brand, you\’ll own and evolve our brand identity, positioning, and voice across every touchpoint. You\’ll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.Reports to CEO & Co-FounderResponsibilities Brand Strategy: Define and continuously evolve the brand\’s purpose, positioning, tone, and visual identityCreative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen-Z audienceConsumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisionsChannel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and productCollaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to lifeCommunity & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activationsTeam Leadership: Build, lead, and inspire a high-performing brand and creative teamYou\’ll Thrive in This Role If You Are A strategic thinker with a strong creative eye and cultural radarDeeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trendsExperienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next levelObsessed with storytelling, aesthetics, and the power of communityComfortable working in a fast-paced, startup environmentRequirements 5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth cultureProven success leading brand campaigns that have driven engagement and brand equityStrong understanding of digital marketing, content creation, and influencer / community ecosystemsLeadership experience managing creatives and/or cross-functional teamsBenefits 50% Employee Discount24 days holiday per year (plus bank holidays)A paid day off on your birthdayA paid moving day per yearHybrid Working Arrangements – 1 day per week WFHPension SchemeBonus SchemeEmployee Assistance Programme for you and your family£500 employee referral bonus schemeLocal Business Discounts (cafés, fitness, beauty etc)North-West London office location directly located next to good transport linksCasual office dress code (your style of dress is up to you, wear what you feel best in)Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)Regular Office Social Events (e.g. payday socials)
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Head of Brand - Jaded Man employer: Jaded London
Contact Detail:
Jaded London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand - Jaded Man
✨Tip Number 1
Get to know the brand inside out! Dive deep into Jaded Man's identity, values, and recent campaigns. This way, when you chat with us, you can show off your knowledge and passion for what we do.
✨Tip Number 2
Network like a pro! Connect with people in the industry, especially those who are already part of our community. Attend events, engage on social media, and don’t be shy to reach out – it could lead to some great opportunities!
✨Tip Number 3
Showcase your creativity! Whether it's through a portfolio or a personal project, let us see how you think outside the box. We love innovative ideas that resonate with Gen-Z, so make sure your work reflects that vibe.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our team at Jaded Man.
We think you need these skills to ace Head of Brand - Jaded Man
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for branding shine through! We want to see how you connect with our brand identity and how you can evolve it. Share your thoughts on what makes a brand resonate with Gen-Z and how you can bring that to life.
Tailor Your Experience: Make sure to highlight your relevant experience in brand strategy and creative direction. We’re looking for someone who’s been in the trenches of building lifestyle brands, so don’t hold back on showcasing your successes and what you’ve learned along the way!
Be Authentic: We value authenticity, so be yourself in your application! Share your unique perspective on culture, trends, and storytelling. This is your chance to show us how you think outside the box and how you can inspire our team.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who take that extra step to engage with us directly.
How to prepare for a job interview at Jaded London
✨Know Your Brand Inside Out
Before the interview, dive deep into Jaded Man's brand identity and recent campaigns. Understand their voice, positioning, and how they resonate with Gen-Z. This will help you articulate how your vision aligns with theirs.
✨Showcase Your Creative Vision
Prepare to discuss your past experiences in building or scaling brands. Bring examples of campaigns you've led that drove engagement. Highlight your creative storytelling skills and how they can elevate Jaded Man's presence.
✨Understand the Audience
Familiarise yourself with Gen-Z trends, cultural moments, and social media dynamics. Be ready to share insights on how you would translate these into brand decisions that resonate with the target audience.
✨Emphasise Collaboration Skills
Since the role involves working closely with various teams, be prepared to discuss your experience in cross-functional collaboration. Share specific examples of how you've successfully partnered with design, social, and PR teams to bring a brand to life.
