At a Glance
- Tasks: Lead exciting brand activations and create unforgettable experiences in key international markets.
- Company: Dynamic fashion brand focused on engaging Gen Z consumers.
- Benefits: Enjoy 24 days holiday, hybrid working, and a 50% employee discount.
- Other info: Join a vibrant team with casual dress code and regular social events.
- Why this job: Make a real impact by driving brand awareness through innovative events and campaigns.
- Qualifications: 5+ years in brand activations with a strong fashion background and project management skills.
The predicted salary is between 50000 - 65000 £ per year.
Lead the planning and execution of brand activations across key international markets with a big focus on the U.S. The role is responsible for IRL experiences – retail moments, pop ups, fashion events, influencer initiatives and cultural campaigns that drive awareness, social engagement and sales. The ideal candidate has strong experience in a fashion background targeting the Gen Z consumer and thrives in a fast-paced environment. They must understand how to translate brand strategy into impactful consumer experiences whilst remaining on-brand and in budget. A strong understanding of the U.S market is key.
Key Responsibilities
- Manage activation timelines, budgets, production schedules and vendor relationships with external companies.
- Lead end to end delivery of campaigns, pop ups, retail activations, experimental events & influencer campaign partnerships.
- Adapt global concepts for regional relevance.
- Globally collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure company wide integrated execution.
- Ensure all activations reflect brand identity, storytelling and customer experience standards.
- Negotiate contracts and manage external partners to deliver against objectives and budgets.
- Own a black book of contacts/agencies/freelancers to work across multiple projects.
- Track KPIs including brand engagement, earned media, social reach, on site traffic and overall ROI.
- Deliver post campaign analysis and recommendations for future activations.
- Monitor industry trends, competitor activity and emerging cultural opportunities.
Requirements
- Min 5 years’ experience in brand activations, experimental marketing, events or partnerships within fashion/lifestyle Gen Z brands.
- Proven experience managing international campaigns and events.
- Strong project management and budget management skills.
- Excellent internal communication skills across the wider business.
- Strong understanding of the Jaded brand DNA.
- Ability to work flexible hours and travel internationally when required.
- Experience working with agencies, production partners and creative teams.
Benefits
- 50% Employee Discount.
- 24 days holiday per year (plus bank holidays).
- A paid day off on your birthday.
- A paid moving day per year.
- Hybrid Working Arrangements - 1 day per week WFH.
- Pension Scheme.
- Bonus Scheme.
- Employee Assistance Programme for you and your family.
- £500 employee referral bonus scheme.
- Local Business Discounts (cafés, fitness, beauty etc).
- North-West London office location directly located next to good transport links.
- Casual office dress code (your style of dress is up to you, wear what you feel best in).
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies).
- Regular Office Social Events (e.g. payday socials).
Global Brand Activations Manager employer: Jaded London
As a Global Brand Activations Manager, you will thrive in a dynamic and creative environment that champions innovation and collaboration. Our North-West London office offers a vibrant work culture with flexible hybrid arrangements, generous employee benefits including a 50% discount, and opportunities for personal growth through engaging projects and regular social events. Join us to make a meaningful impact on brand experiences that resonate with the Gen Z audience while enjoying a supportive atmosphere that values your unique style and contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Global Brand Activations Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion and brand activation scene. Attend events, join online forums, and don’t be shy to slide into DMs of industry folks. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past activations and campaigns. Use visuals and metrics to demonstrate your impact. This will not only impress potential employers but also give them a taste of what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Keep an eye on what's hot in the Gen Z market and how brands are engaging with them. This knowledge will help you tailor your conversations during interviews and show that you’re in tune with the industry.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities waiting for you. By applying directly, you’ll ensure your application gets the attention it deserves. Plus, it’s a great way to show your enthusiasm for joining our team!
We think you need these skills to ace Global Brand Activations Manager
Some tips for your application 🫡
Show Your Passion for Brand Activations:When you're writing your application, let your enthusiasm for brand activations shine through! Share specific examples of past experiences that highlight your skills in managing campaigns and events, especially those that resonate with Gen Z. We want to see your creativity and how you can bring our brand to life!
Tailor Your Application:Make sure to customise your application for the Global Brand Activations Manager role. Highlight your experience in fashion and any relevant projects you've worked on that align with our brand's DNA. This shows us that you understand what we're about and how you can contribute to our goals.
Be Clear and Concise:Keep your application straightforward and to the point. Use bullet points where possible to make it easy for us to read. We appreciate clarity, so make sure your key achievements and skills stand out without unnecessary fluff!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values while you’re at it!
How to prepare for a job interview at Jaded London
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity and values. Understand how they resonate with Gen Z consumers and be ready to discuss how you can translate that into impactful activations. This shows your passion and alignment with their mission.
✨Showcase Your Project Management Skills
Be prepared to share specific examples of how you've managed timelines, budgets, and vendor relationships in past roles. Highlight any international campaigns you've led, especially those that required adapting global concepts for local markets.
✨Stay Ahead of Trends
Research current trends in fashion and cultural movements, particularly those appealing to Gen Z. Bring insights to the table during your interview about how these trends could influence future brand activations and campaigns.
✨Prepare for Collaboration Questions
Since the role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Be ready to discuss how you ensure integrated execution and maintain strong internal communications.
