At a Glance
- Tasks: Lead exciting brand activations and create unforgettable experiences in fashion and lifestyle.
- Company: Join a dynamic fashion brand focused on engaging Gen Z consumers.
- Benefits: Enjoy 24 days holiday, hybrid working, and a generous employee discount.
- Other info: Casual dress code, fully-stocked kitchens, and regular office socials await you!
- Why this job: Make a real impact by driving brand awareness and social engagement globally.
- Qualifications: 5+ years in brand activations with a strong understanding of the U.S. market.
The predicted salary is between 50000 - 65000 £ per year.
Lead the planning and execution of brand activations across key international markets with a big focus on the U.S. The role is responsible for IRL experiences – retail moments, pop ups, fashion events, influencer initiatives and cultural campaigns that drive awareness, social engagement and sales. The ideal candidate has strong experience in fashion background targeting the Gen Z consumer and thrives in a fast-paced environment. They must understand how to translate brand strategy into impactful consumer experiences whilst remaining on-brand and in budget. A strong understanding of the U.S market is key.
Key Responsibilities
- Manage activation timelines, budgets, production schedules and vendor relationships with external companies
- Lead end to end delivery of campaigns, pop ups, retail activations, experimental events & influencer campaign partnerships
- Adapt global concepts for regional relevance
- Globally collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure company wide integrated execution
- Ensure all activations reflect brand identity, storytelling and customer experience standards
- Negotiate contracts and manage external partners to deliver against objectives and budgets
- Own a black book of contacts/agencies/freelancers to work across multiple projects
- Track KPIs including brand engagement, earned media, social reach, on site traffic and overall ROI
- Deliver post campaign analysis and recommendations for future activations
- Monitor industry trends, competitor activity and emerging cultural opportunities
Requirements
- Min 5 years’ experience in brand activations, experimental marketing, events or partnerships within fashion/lifestyle Gen Z brands
- Proven experience managing international campaigns and events
- Strong project management and budget management skills
- Excellent internal comms skills across the wider business
- Strong understanding of the Jaded brand DNA
- Ability to work flexible hours and travel internationally when required
- Experience working with agencies, production partners and creative teams
Benefits
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements - 1 day per week WFH
- Pension Scheme
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)
Global Activations Manager employer: Jaded London
As a Global Activations Manager at our company, you will thrive in a dynamic and creative environment that champions innovation and collaboration. With a strong focus on employee well-being, we offer generous benefits such as a 50% employee discount, 24 days of holiday, and hybrid working arrangements, all within our vibrant North-West London office. Join us to not only advance your career through exciting projects but also to be part of a culture that values individuality and fosters meaningful connections.
StudySmarter Expert Advice🤫
We think this is how you could land Global Activations Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the fashion and marketing scene. Attend events, join online forums, and don’t be shy to slide into DMs. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past activations and campaigns. Use visuals and metrics to demonstrate your impact. This will help you stand out when chatting with potential employers or during interviews.
✨Tip Number 3
Stay updated on trends! Keep an eye on what’s hot in the Gen Z market and how brands are engaging with them. This knowledge will not only impress interviewers but also help you tailor your approach to fit the company’s vibe.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us. Make sure to highlight your relevant experience and how you can contribute to our brand activations. Let’s make some magic happen together!
We think you need these skills to ace Global Activations Manager
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion shine through! We want to see how your experience aligns with our brand and how you can connect with the Gen Z audience. Make it personal and relatable!
Be Specific About Your Experience:Don’t just list your past roles; tell us about specific campaigns or activations you've led. We’re keen to know how you managed budgets, timelines, and vendor relationships. The more details, the better!
Tailor Your Application:Make sure to adapt your application to reflect our brand identity and the role's requirements. Highlight your understanding of the U.S. market and how you can bring global concepts to life in a way that resonates locally.
Keep It Professional Yet Authentic:While we love a casual vibe, your application should still be polished. Use a friendly tone but ensure your writing is clear and professional. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Jaded London
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's identity and values. Understand how they resonate with Gen Z consumers and be ready to discuss how you can translate that into impactful activations. This shows your passion and alignment with their mission.
✨Showcase Your Project Management Skills
Be prepared to share specific examples of how you've managed timelines, budgets, and vendor relationships in past roles. Highlight any international campaigns you've led, especially those that required adapting global concepts for local markets.
✨Stay Ahead of Industry Trends
Research current trends in fashion and cultural movements that appeal to Gen Z. Bring insights to the table during your interview about how these trends could influence future activations. This demonstrates your proactive approach and industry knowledge.
✨Prepare for Collaborative Scenarios
Since the role involves working with various teams, think of examples where you've successfully collaborated across departments. Be ready to discuss how you ensure integrated execution and maintain brand storytelling throughout all activations.
