At a Glance
- Tasks: Manage Chinese social media accounts and build relationships with influencers in the fashion space.
- Company: Dynamic fashion brand focused on engaging Gen-Z audiences.
- Benefits: Flexible freelance role with opportunities to work on exciting campaigns.
- Other info: Ideal for creative individuals passionate about fashion and social media.
- Why this job: Join a vibrant team and shape the future of fashion marketing in China.
- Qualifications: Fluent in Mandarin and English, with experience in influencer marketing.
The predicted salary is between 30000 - 40000 £ per year.
Reports to: Creative Campaign Manager
Job Overview: The Social and PR Co-ordinator will be responsible for looking after and reporting on our Chinese social media accounts, including but not exclusive of RED, Weibo, and WeChat.
Responsibilities and Duties:
- Manage relationships with key opinion leaders (KOLs), influencers, agents, MCNs, and stylists in the Chinese fashion space.
- Develop and execute influencer marketing campaigns to drive awareness and support product launches.
- Leverage existing influencer relationships and build new connections with fashion/Gen-Z influencers with large followings (preferably >50K+ followers).
- Monitor industry trends and competitive activity to identify new influencer partnership opportunities.
- Research and generate relevant creative content ideas that cater to our Chinese audience.
- Schedule and post all social media content on relevant platforms.
- Track and report on the performance of influencer campaigns, optimising strategies as needed.
- Engage directly with the community and work with community managers across social channels and customer care platforms.
- Support other marketing initiatives as needed, including events, paid media, copywriting, etc.
- Write and edit high-quality content for socials and occasionally PR communications.
- Proofread and edit content to ensure accuracy and consistency.
Requirements:
- Fluent in Mandarin and English (written and spoken).
- Experience overseeing both Western and Chinese social platforms, including Instagram, TikTok, RED, Weibo, and WeChat.
- 2+ years of experience in influencer marketing or community management, preferably in the fashion/Gen-Z market.
- Proven track record of building and maintaining strong relationships with KOLs/influencers.
- Confident with excellent communication and networking skills.
- Proactive, positive attitude.
Freelance Social and PR Co-ordinator - focusing on the Chinese Market employer: Jaded London
As a Freelance Social and PR Co-ordinator focusing on the Chinese market, you will thrive in a dynamic and innovative environment that values creativity and collaboration. Our company offers flexible working arrangements, competitive compensation, and opportunities for professional growth, allowing you to expand your network within the vibrant fashion industry. Join us to make a meaningful impact while enjoying a supportive culture that celebrates diversity and encourages new ideas.
