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- Tasks: Lead global PR strategies for Jaded London and Jaded Man, engaging with media and VIPs.
- Company: Join a dynamic fashion brand known for its innovative approach and strong Gen-Z connections.
- Benefits: Enjoy a 50% employee discount, local business perks, and a casual dress code.
- Why this job: Be at the forefront of fashion PR, shaping trends and building valuable industry relationships.
- Qualifications: Must have a strong network in fashion, experience in PR, and a degree in a relevant field.
- Other info: Work in a vibrant office with regular social events and a fully-stocked kitchen.
The predicted salary is between 36000 - 60000 £ per year.
This job is brought to you by Jobs/Redefined, the UK’s leading over-50s age inclusive jobs board.
Job Overview:
You will be responsible for developing and implementing our global PR strategy. You will deliver an effective PR strategy for both @jadedlondon + @jaded_man. This is a dynamic role which requires excellent, established relations with key press & VIPs relevant to the fashion industry, a strategic approach to outreach and engaging our current press contacts & VIP community as well as driving important new relations. A combination of excellent inter-personal skills, creativity & proactiveness, a strong understanding of market trends & competitive brand activations.
Responsibilities and Duties:
- Develop and execute comprehensive public relations strategies and campaigns that tie into business calendar.
- Build and maintain relationships with key media contacts, VIPs, stylists, and agents.
- Write and distribute press releases, lookbooks, and other PR materials.
- Bring an established network of media journalists, media contacts, stylists, and industry peers.
- Develop and maintain the company’s PR calendar and media list.
- Work closely with the marketing and creative teams to align PR efforts with broader marketing strategies and content plans.
- Drive and coordinate features, media/press inquiries, and interviews.
- Monitor media coverage and provide regular reports and analysis.
- Be responsible for VIP guestlist for brand events and activations.
- Monitor industry trends and competitor activities to inform PR strategies.
- Manage and host in-house staying appointments.
- Act as a brand ambassador, representing Jaded at industry events and networking opportunities.
- Manage crisis communication and develop contingency plans.
Requirements:
- An extensive network within the Gen-Z sector, including direct connections and relationships with senior media across fashion, consumer/lifestyle, news editors, as well as stylists, photographers, influencers, and models.
- Considerable experience with a proven track record of running PR in-house within fashion/lifestyle brands in the UK, with a focus on the Gen-Z audience.
- A degree in Business, Fashion, Communications, Marketing, or Journalism, or equivalent professional experience.
- Strong interest in fashion, music, and consumer trends.
- A proactive, hands-on attitude, with strong organisational skills and ability to work on multiple projects simultaneously.
- Confident in networking and being proactive/thinking outside of the box to secure press placements.
- Keen attention to detail and results orientation.
- Creative and agile thinking, comfortable operating in a fast-paced environment.
- Excellent written and verbal communications skills, including press releases and media pitches.
Benefits:
- 50% Employee Discount.
- Local Business Discounts (joe and the juice, cafés, fitness, beauty, etc).
- North-West London office location directly located next to good transport links.
- Casual office dress code (your style of dress is up to you, wear what you feel best in).
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies).
- Regular Office Social Events (e.g. payday socials).
#J-18808-Ljbffr
Freelance PR + VIP Manager employer: Jaded London
Contact Detail:
Jaded London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance PR + VIP Manager
✨Tip Number 1
Leverage your existing network in the fashion industry to connect with key media contacts and VIPs. Attend industry events and engage with influencers to expand your connections, as personal relationships are crucial for a role like this.
✨Tip Number 2
Stay updated on the latest trends in fashion and consumer behavior, especially within the Gen-Z demographic. This knowledge will help you craft relevant PR strategies that resonate with the target audience and demonstrate your expertise during interviews.
✨Tip Number 3
Prepare to showcase your creativity and strategic thinking by developing a mock PR campaign for Jaded London or Jaded Man. Presenting your ideas can set you apart and show your proactive approach to the role.
✨Tip Number 4
Familiarize yourself with Jaded's brand identity and recent campaigns. Understanding their voice and style will allow you to align your PR strategies effectively and demonstrate your commitment to the brand during the application process.
We think you need these skills to ace Freelance PR + VIP Manager
Some tips for your application 🫡
Understand the Role: Make sure you fully understand the responsibilities and requirements of the Freelance PR + VIP Manager position. Tailor your application to highlight your relevant experience in public relations, especially within the fashion industry.
Showcase Your Network: Emphasize your established relationships with key media contacts, VIPs, and influencers in your application. Provide specific examples of how you've leveraged these connections in past roles to achieve successful PR outcomes.
Highlight Your Creativity: Demonstrate your creative thinking and proactive approach in your cover letter. Share examples of innovative PR strategies or campaigns you've developed that align with current market trends, particularly those targeting the Gen-Z audience.
Polish Your Writing Skills: Since excellent written communication is crucial for this role, ensure your CV and cover letter are well-written and free of errors. Consider including a sample press release or media pitch to showcase your writing style and ability to craft compelling narratives.
How to prepare for a job interview at Jaded London
✨Showcase Your Network
Make sure to highlight your established connections within the fashion industry, especially with media contacts and VIPs. Discuss specific examples of how you've leveraged these relationships in past roles to secure press placements or enhance brand visibility.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing and executing PR strategies. Be ready to share examples of successful campaigns you've led, focusing on how you aligned them with business goals and market trends.
✨Highlight Your Creativity
Since this role requires creativity, think of innovative ideas you've implemented in previous positions. Whether it's a unique press release format or an engaging event concept, be prepared to share how your creative thinking has driven results.
✨Be Ready for Industry Trends Discussion
Stay updated on current fashion and lifestyle trends, particularly those appealing to the Gen-Z audience. During the interview, demonstrate your knowledge of these trends and how they can inform effective PR strategies for the company.
