At a Glance
- Tasks: Manage Chinese social media accounts and develop influencer marketing campaigns.
- Company: Dynamic fashion brand focused on the Gen-Z market.
- Benefits: Competitive salary, flexible hours, and opportunities for creativity.
- Other info: Exciting role with room for growth and innovation.
- Why this job: Join a vibrant team and shape the future of fashion in the Chinese market.
- Qualifications: Fluent in Mandarin and English with experience in influencer marketing.
The predicted salary is between 30000 - 40000 £ per year.
The Social & PR Coordinator will be responsible for looking after and reporting on our Chinese social media accounts, including, but not exclusive of RED, Weibo + WeChat.
Responsibilities
- Manage relationships with key opinion leaders (KOLs), influencers, agents, MCNs + stylists in the Chinese fashion space
- Develop and execute influencer marketing campaigns to drive awareness and support product launches
- Leverage existing influencer relationships and build new connections with fashion / Gen-Z influencers with large followings (preferably >50K+ followers)
- Monitor industry trends and competitive activity to identify new influencer partnership opportunities
- Research and generate relevant creative content ideas that cater to our Chinese audience
- Schedule and post all social media content on relevant platforms
- Track and report on the performance of influencer campaigns, optimising strategies as needed
- Engage directly with the community and work with community managers across social channels and customer care platforms
- Support other marketing initiatives as needed, including events, paid media, copywriting, etc
- Write and edit high-quality content for socials and occasionally PR comms
- Proofread and edit content to ensure accuracy and consistency
Qualifications
- Fluent in Mandarin and English (written and spoken)
- Experience overseeing both Western and Chinese social platforms - including Instagram, TikTok RED, Weibo, WeChat
- At least 2 years of experience in influencer marketing or community management, preferably in the fashion / Gen-Z market
- Proven track record of building and maintaining strong relationships with KOLS / influencers
- Confident with excellent communication and networking skills
- Proactive, positive attitude
Social & PR Coordinator - Chinese Market in City of Westminster employer: Jaded London
As a leading player in the fashion industry, we pride ourselves on fostering a dynamic and inclusive work culture that values creativity and collaboration. Our Social & PR Coordinator role offers exciting opportunities for professional growth, with access to influential networks and the chance to shape our brand's presence in the Chinese market. Located in a vibrant city, we provide a supportive environment where employees can thrive and make a meaningful impact.
StudySmarter Expert Advice🤫
We think this is how you could land Social & PR Coordinator - Chinese Market in City of Westminster
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jaded London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Jaded London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Jaded London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Jaded London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social & PR Coordinator - Chinese Market in City of Westminster
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jaded London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Jaded London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jaded London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jaded London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Jaded London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Jaded London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
