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- Tasks: Lead eCommerce strategy, drive revenue, and enhance customer retention through innovative marketing.
- Company: Join Jaded London, a fast-paced fashion brand making waves in eCommerce.
- Benefits: Enjoy 50% employee discount, hybrid working, and a fun office culture.
- Why this job: Be at the forefront of eCommerce, shaping strategies that impact real sales.
- Qualifications: 5+ years in digital retail with strong leadership and analytical skills.
- Other info: Dynamic environment with opportunities for growth and creativity.
The predicted salary is between 60000 - 84000 £ per year.
Responsibilities
- Own the demand side of the P&L; in particular revenue and brand & marketing budgets / KPIs.
- Lead eCommerce Trading - all visual merchandising of your stores from products to signposting and engaging content that makes a sale today, including the analytical and CRO tools that will help us unlock greater insight to build hypothesis to test and generate incremental output on our KPIs.
- Lead Paid Media (Acquisition) team to align on activity, you need them to deliver high volume of high quality traffic to hit our objectives.
- Lead all Customer Retention tactics and deliver best practice in eCRM, Segmentation, Customer Insight, Loyalty / VIP, community programmes and other emerging channels.
- Set, monitor CPA/CaC and LTV by customer segment to deliver 'profitable' retention activity for Jaded London and establish KPIs for yourself/your team to work against.
- Build, deploy and sustain Trading / Demand collaboration between all functions in the business, resulting in the business having clarity on short to medium term tactics, objectives.
- Build a foundation to share more and better insight than our peer group / competitors with our 3rd party partners; make Jaded London famous with our partners at being the best at eCommerce.
- Support and Challenge the Technology team to design, develop and deploy the tools you need to deliver your objectives.
- Work closely with the Brand & broader Commercial / Sales teams and feed in tactical, irresistible offers / promotions into the Jaded London campaign calendar.
- Work closely with Commercial / Finance Analyst/s to unlock Customer Insight (through deep segmentation), Marketing Insight, Business Insight which leads to optimisation of your activity.
- Hire, lead and coach a leading-edge team to help execute against goals.
- Provide expertise on current eCommerce industry best practice, with CRO, CPA & LTV focus.
- Keep up to date with eCommerce & CRO / Trading best practice of tomorrow through training, research etc.
- Positively impact and influence internal stakeholders and external partners.
- Effectively communicate and collaborate with Jaded London stakeholders.
- Uphold Jaded London's PLAYBOOK.
- Think like a customer, all the time, every day.
Experience & Qualifications
- 5+ years' experience managing / leading a digital retail / ecommerce P&L, with experience in cross border fashion / apparel a major plus.
- Full working / leading edge knowledge of demand creation through Social and Paid Media.
- Full working / leading edge knowledge of CRO techniques.
- Full working / leading edge knowledge of CRM strategies and tactics to drive cLTV.
- Great knowledge of Shopify+ and common 3rd party applications (Nosto, etc). Global experience (USA, Europe).
Key Skills
- Natural born leader, who feels at ease managing a team of heads of departments.
- Have great understanding of retail, e-commerce and marketing businesses.
- You're a 'natural retailer'; obsessed with delivering your promise to customers.
- CRO methodology is at the heart of everything you do.
- Have a proven track record as a commercial individual, who understands brand and customer (shopper).
- Intellectual and emotional intelligence in balanced / equal measure.
- Understand how to maximise output in conversion activity where a mix of skill / talent types is required (data analysis vs creative visual merchandising and UX are quite different approaches).
- Are a 'subjective' thinker in terms of ideas, following your instinct, but you'll be used to using internal/external data to underpin your ideas with confidence.
- You are independent and self-directed but able to work and lead a team of creative individuals.
- Have superior analytical skills to track and manage performance.
- Have excellent interpersonal skills and the ability to persuasively sell ideas.
- A quick learner who can process lots of information and prioritise action.
- Effectively navigate and collaborate cross-functionally.
- Are an outcomes focused manager, with strong team orientation.
- Are bullish about Jaded London and its potential, comfortable with being uncomfortable and up for regular change in tactics, actions and organisation.
- Used to start-up / scale-up cultures, which are super fast paced and unpredictable.
- Own it and make stuff happen.
Success metrics
- Success in 6 months looks like: Jaded London is on track to deliver annual net revenues of £50m in 2024/25. Whole business has clarity on strategic / tactical plan for 2025/26.
- Success in 2 years looks like: Jaded London is on track to deliver >£70m annual net revenues; USA has become the largest contributor to sales and we're expanding into new markets outside USA & UK; CPA : LTV increased by >50%.
Benefits
- 50% Employee Discount.
- 24 days holiday per year (plus bank holidays).
- A paid day off on your birthday.
- A paid moving day per year.
- Hybrid Working Arrangements - 1 day per week WFH.
- Pension Scheme.
- Bonus Scheme.
- Employee Assistance Programme for you and your family.
- £500 employee referral bonus scheme.
- Local Business Discounts (joe and the juice, cafés, fitness, beauty etc).
- North-West London office location directly located next to good transport links.
- Casual office dress code (your style of dress is up to you, wear what you feel best in).
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies).
- Regular Office Social Events (e.g. payday socials).
Ecom/ Commercial Director in City of Westminster employer: Jaded London
Contact Detail:
Jaded London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Ecom/ Commercial Director in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the eCommerce space. Attend industry events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements in eCommerce, especially those related to P&L management and customer retention strategies. This is your chance to demonstrate how you can make Jaded London famous in the digital retail world.
✨Tip Number 3
Prepare for interviews by diving deep into Jaded London’s brand and values. Understand their current marketing strategies and think of innovative ideas you could bring to the table. This will show that you’re not just another candidate; you’re someone who’s genuinely excited about contributing to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team and ready to own your role in driving Jaded London’s growth.
We think you need these skills to ace Ecom/ Commercial Director in City of Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Ecom/Commercial Director. Highlight your experience with P&L management, eCommerce strategies, and any relevant achievements that align with our goals at Jaded London.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for eCommerce and how your leadership style can drive our team forward. Don’t forget to mention why you’re excited about Jaded London specifically!
Showcase Your Analytical Skills: Since this role involves a lot of data analysis, make sure to include examples of how you've used analytics to drive decisions in past roles. We love numbers, so don’t shy away from sharing your successes!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best experience possible. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Jaded London
✨Know Your Numbers
As an Ecom/Commercial Director, you'll need to own the P&L. Brush up on your financial metrics like CPA, CAC, and LTV. Be ready to discuss how you've used these numbers in past roles to drive revenue and improve customer retention.
✨Showcase Your Leadership Style
This role requires a natural leader who can manage a team of heads of departments. Prepare examples of how you've successfully led teams in fast-paced environments, focusing on collaboration and achieving common goals.
✨Demonstrate Your Analytical Skills
With a focus on CRO and data-driven decision-making, be prepared to discuss specific tools and techniques you've used to analyse performance and optimise eCommerce strategies. Highlight any experience with platforms like Shopify+ and third-party applications.
✨Think Like a Customer
The job description emphasises understanding the customer perspective. Prepare to share insights on how you've implemented customer-centric strategies in previous roles, and how you plan to keep Jaded London at the forefront of eCommerce trends.
