At a Glance
- Tasks: Lead exciting brand activations and pop-ups across international markets, focusing on Gen Z engagement.
- Company: Dynamic fashion brand with a strong focus on innovative consumer experiences.
- Benefits: 50% employee discount, local business perks, casual dress code, and regular social events.
- Other info: Flexible hours and opportunities for international travel in a vibrant office environment.
- Why this job: Make a real impact in the fashion world while working on creative campaigns that resonate with Gen Z.
- Qualifications: 5+ years in brand activations, strong project management skills, and a passion for fashion.
The predicted salary is between 51750 - 63250 £ per year.
IMMEDIATE START
Lead the planning and execution of brand activations across key international markets with a big focus on the U.S. The role is responsible for IRL experiences – retail moments, pop ups, fashion events, influencer initiatives and cultural campaigns that drive awareness, social engagement and sales. The ideal candidate has strong experience in a fashion background targeting the Gen Z consumer and thrives in a fast-paced environment. They must understand how to translate brand strategy into impactful consumer experiences whilst remaining on-brand and in budget. A strong understanding of the U.S market is key.
Key Responsibilities
- Manage activation timelines, budgets, production schedules and vendor relationships with external companies.
- Lead end to end delivery of campaigns, pop ups, retail activations, experimental events & influencer campaign partnerships.
- Adapt global concepts for regional relevance.
- Collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure company-wide integrated execution.
- Ensure all activations reflect brand identity, storytelling and customer experience standards.
- Negotiate contracts and manage external partners to deliver against objectives and budgets.
- Own a black book of contacts/agencies/freelancers to work across multiple projects.
- Track KPIs including brand engagement, earned media, social reach, on-site traffic and overall ROI.
- Deliver post-campaign analysis and recommendations for future activations.
- Monitor industry trends, competitor activity and emerging cultural opportunities.
Requirements
- Min 5 years’ experience in brand activations, experimental marketing, events or partnerships within fashion/lifestyle Gen Z brands.
- Proven experience managing international campaigns and events.
- Strong project management and budget management skills.
- Excellent internal communication skills across the wider business.
- Strong understanding of the Jaded brand DNA.
- Ability to work flexible hours and travel internationally when required.
- Experience working with agencies, production partners and creative teams.
Benefits
- 50% Employee Discount.
- Local Business Discounts (cafés, fitness, beauty etc).
- North-West London office location directly located next to good transport links.
- Casual office dress code (your style of dress is up to you, wear what you feel best in).
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies).
- Regular Office Social Events (e.g. payday socials).
Freelance - Brand Activations & Pop Ups Project Manager in London employer: Jaded London Limited
Jaded London Limited provides a creative and collaborative work environment where employees can thrive. With opportunities to manage substantial marketing budgets and engage in innovative campaigns, the company supports professional growth and development.
StudySmarter Expert Advice🤫
We think this is how you could land Freelance - Brand Activations & Pop Ups Project Manager in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
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We think you need these skills to ace Freelance - Brand Activations & Pop Ups Project Manager in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Jaded London Limited.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Jaded London Limited and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Freelance - Brand Activations & Pop Ups Project Manager at Jaded London Limited.
How to prepare for a job interview at Jaded London Limited
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Jaded London Limited.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Jaded London Limited. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Jaded London Limited.
