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- Tasks: Lead the Espresso Capsules Portfolio Strategy for L'OR and Costa brands.
- Company: Join JDE Peet's, a global leader in coffee and tea with over 50 brands.
- Benefits: Enjoy learning opportunities, a dynamic work environment, and a focus on personal growth.
- Why this job: Make an impact in a fast-paced company while unleashing your creativity and entrepreneurial spirit.
- Qualifications: 5+ years in brand management, strong communication skills, and a drive for growth are essential.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
L’OR is the #1 strategic growth brand for JDE Peets in the UK with high ambitions globally & locally in the UK. In this context, the SBM L’OR is a critical role responsible for:
- Leading the Espresso Capsules Portfolio Strategy to drive long & short-term growth across L’OR and Costa brands
- Owning the Capsules P&L to ensure profitable growth & delivery vs annual targets
- Driving the Communications strategy & delivery for the L’OR brand across all consumer touchpoints from Media & PR to Shopper & Ecommerce touchpoints
- Partnering & influencing global & local stakeholders to enable investment & facilitate local growth strategies
- Contributing to a broader team engagement & development culture across marketing
Qualifications
Working at JDE Peet’s is hands‑on, giving you an opportunity to leave your mark. We are a fast‑paced company on a mission. Our focus demands high‑energy people who think fast and act quickly. If you have the courage and confidence to venture into new cultures & territories, and you\’re brimming with an entrepreneurial spirit and a drive to succeed, you’ll fit right in at JDE Peet’s.
For this role as a Senior Brand Manager we’re looking for someone who has the following skills and experience:
- Minimum 5yrs brand and commercial management experience in relevant sectors
- Proven track record of driving business performance & change through strategic clarity and stakeholder alignment
- Solid experience in brand equity development & communications/media TTL delivery
- Comfortable using a variety of data sources to inform decision making (including Kantar/Nielsen)
- Excellent interpersonal skills, establishing and developing meaningful, collaborative business relationships and the ability to flex style to the situation / audience
- A strong ability and restlessness to seek out all growth opportunities.
- Positive outlook as a strong leader and team player
Additional Information
Your application at JDE Peet\’s
If you are interested in this career opportunity at JDE Peet\’s, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet\’s would be an online assessment, followed by interviews. A pre‑employment check can be part of the recruitment process.
Our DE&I Statement
At JDE Peet’s we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law.
Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.
Our efforts on this agenda have earned us the prestigious Catalyst Award, as well as the Fair Pay Leader Certification in 2025 thanks to an unexplained gender pay gap of 0.52%.
#li-hybrid
Company Description
Who we are?
JDE Peet’s is the world\’s leading pure‑play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including L’OR, Peet’s, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
What’s it like to work at JDE Peet’s?
We are people united by the power and possibility of tea and coffee. At JDE Peet’s, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet\’s: unleashing the possibilities of coffee and tea.
We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.
At JDE Peet\’s, we believe it’s amazing what can happen over a cup of coffee or tea.
Apply to unleash a cup of amazing for your career. UNLEASH YOUR POSSIBILITY!
#J-18808-Ljbffr
Senior Brand Manager - 12 month FTC employer: Jacobs Douwe Egberts
Contact Detail:
Jacobs Douwe Egberts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager - 12 month FTC
✨Tip Number 1
Familiarise yourself with JDE Peet's brand portfolio, especially L'OR and Costa. Understanding their market positioning and recent campaigns will help you speak confidently about how you can contribute to their growth during interviews.
✨Tip Number 2
Network with current or former employees of JDE Peet's on platforms like LinkedIn. Engaging in conversations about the company culture and expectations can provide valuable insights that you can leverage in your discussions.
✨Tip Number 3
Prepare to discuss specific examples of how you've driven brand performance and change in previous roles. Highlighting your strategic clarity and stakeholder alignment will resonate well with the hiring team.
✨Tip Number 4
Stay updated on industry trends and consumer behaviour related to coffee and tea. Being able to reference current data or insights during your interview will demonstrate your passion for the sector and your proactive approach.
We think you need these skills to ace Senior Brand Manager - 12 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in brand and commercial management. Focus on achievements that demonstrate your ability to drive business performance and change, as these are key for the Senior Brand Manager role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for coffee and tea, and how your entrepreneurial spirit aligns with JDE Peet's mission. Mention specific examples of how you've successfully managed portfolios and driven growth in previous roles.
Showcase Your Data Skills: Since the role requires comfort with data sources like Kantar and Nielsen, include examples of how you've used data to inform decision-making in past positions. This will demonstrate your analytical skills and strategic clarity.
Prepare for Online Assessment: After submitting your application, be ready for an online assessment. Brush up on your brand management knowledge and think about how you would approach various scenarios related to the role. This preparation can set you apart from other candidates.
How to prepare for a job interview at Jacobs Douwe Egberts
✨Showcase Your Brand Management Experience
Make sure to highlight your previous experience in brand and commercial management. Be prepared to discuss specific examples where you've driven business performance and change, particularly through strategic clarity and stakeholder alignment.
✨Demonstrate Your Data Savvy
Since the role requires using various data sources for decision-making, come ready to discuss how you've used data in past roles. Familiarise yourself with tools like Kantar and Nielsen, and be prepared to explain how you’ve leveraged insights to inform your strategies.
✨Emphasise Your Interpersonal Skills
This position involves collaborating with global and local stakeholders. Be ready to share examples of how you've built meaningful relationships in previous roles, and how you adapt your communication style to suit different audiences.
✨Exhibit Your Growth Mindset
JDE Peet's values individuals who are restless in seeking growth opportunities. Prepare to discuss instances where you've identified and pursued new opportunities, showcasing your entrepreneurial spirit and positive outlook as a leader.