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- Tasks: Lead marketing processes and forums to drive brand excellence and achieve commercial goals.
- Company: Join JDE Peets, a leading coffee company dedicated to providing the perfect cup for everyone.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and development.
- Why this job: Be part of a passionate team making an impact in the coffee industry while developing your skills.
- Qualifications: 3+ years in FMCG with strong relationship-building and problem-solving skills required.
- Other info: This role offers visibility within the Marketing Leadership Team and opportunities to coach talent.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
In this Marketing Programme Manager role, you will lead key commercial processes and forums to deliver marketing excellence and achieve our commercial goals throughout the year.
You will support the marketing team in activating their brand plans by leading Product to Market, Stage Gate, Brand Planning, and Activation forums and processes end-to-end across brands and channels (retail and out of home). Your focus will be on maximizing input excellence at each stage, facilitating critical decision-making, and creating the regular cadence and rhythm required for these forums and processes in a fast-paced environment.
As part of the Marketing Leadership Team, reporting directly to the Marketing Director, this is a highly visible and critical role requiring excellence in programme management. You will support brand teams and cross-functional partners, line manage one direct report, and contribute to marketing excellence at JDE Peets.
Responsibilities:
- Lead the UK/I integrated brand planning process, ensuring cross-functional alignment and readiness for our annual conference.
- Coordinate the submission of UK/I brand planning inputs for the global calendar and 36-month planning process.
- Co-lead the monthly Activation Forum, managing the content calendar and coordinating inputs from category, shopper, and sales teams.
- Lead the first step of the monthly commercial process (M1), ensuring alignment of brand strategies and plans to meet commercial targets, and support performance tracking.
- Manage the Stage Gate process for UK & Ireland, coordinating agendas, pre-reads, and facilitating approval of brand activation plans.
- Chair the Product to Market monthly forum, ensuring timely delivery of innovation and renovation plans.
- Support marketing and finance teams in managing advertising and promotional expenditure.
- Assist the Marketing Director in building the Annual Operating Plan (AOP), coordinating inputs, and partnering with finance for NPD forecasts.
- Coordinate the Marketing Team meeting agendas, including quarterly offsites, to promote marketing excellence.
- Line manage one direct report, aligning priorities and supporting agility within brand teams.
Qualifications
Must have:
- Minimum of 3 years P2M experience in FMCG.
- Strong relationship-building and cross-functional collaboration skills.
- Good commercial acumen, autonomous, problem solver, with a “can do” attitude.
Nice to have:
- Experience in Brand Management, Innovation, Sales, or Category Management.
Education:
Additional Information
#li-hybrid
Company Description
It’s amazing what can happen over a cup of coffee! Coffee plays an important role in consumers\’ lives, from morning starts to indulgent treats and trendy drinks at home. More cups of coffee are consumed each year than tea!
This role is crucial in helping us achieve our Mission: to become the most chosen coffee company, offering a coffee for every cup across the UK & Ireland. We are seeking a talented, passionate, and highly organized Programme Manager to support our delivery of marketing excellence through leading critical processes and forums.
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Marketing Programme Manager employer: Jacobs Douwe Egberts
Contact Detail:
Jacobs Douwe Egberts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Programme Manager
✨Tip Number 1
Familiarise yourself with the coffee industry and current trends. Understanding the market dynamics and consumer preferences will help you engage in meaningful conversations during interviews and demonstrate your passion for the role.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those involved in marketing and brand management. Attend industry events or join relevant online forums to build connections that could provide insights or referrals for the position.
✨Tip Number 3
Prepare to discuss specific examples of your programme management experience. Highlight instances where you've successfully led cross-functional teams or managed complex projects, as this will showcase your ability to excel in the role.
✨Tip Number 4
Research JDE Peets and their brand portfolio thoroughly. Understanding their mission, values, and product offerings will allow you to tailor your discussions and show how your skills align with their goals.
We think you need these skills to ace Marketing Programme Manager
Some tips for your application 🫡
Understand the Role: Take time to thoroughly read the job description for the Marketing Programme Manager position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in programme management, particularly in FMCG. Emphasise your relationship-building skills and any specific achievements that demonstrate your ability to lead cross-functional teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for coffee and marketing. Use specific examples from your past experiences to illustrate how you can contribute to the company's mission of becoming the most chosen coffee company.
Proofread Your Application: Before submitting your application, carefully proofread all documents for spelling and grammatical errors. A polished application reflects your attention to detail and professionalism, which are crucial for this role.
How to prepare for a job interview at Jacobs Douwe Egberts
✨Know Your Coffee
Familiarise yourself with the coffee industry, especially trends and consumer preferences. Being able to discuss current coffee trends or innovations will show your passion and understanding of the market.
✨Demonstrate Programme Management Skills
Prepare examples from your past experience that showcase your ability to manage complex projects. Highlight your skills in leading cross-functional teams and ensuring alignment across various stakeholders.
✨Showcase Your Problem-Solving Abilities
Be ready to discuss specific challenges you've faced in previous roles and how you overcame them. This will demonstrate your 'can do' attitude and your capability as a natural problem solver.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about how you build relationships and collaborate with different teams. Have examples ready that illustrate your excellent relationship-building skills and how you've successfully worked with diverse groups.
