Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead growth for iconic coffee brands through innovation and strategic marketing.
- Company: Join JDE Peet's, the world's leading coffee and tea company with a rich history.
- Benefits: Dynamic work environment, learning opportunities, and a chance to make an impact.
- Why this job: Shape the future of coffee brands and attract the next generation of coffee drinkers.
- Qualifications: Experience in marketing, strong analytical skills, and a proactive attitude.
- Other info: Collaborative culture focused on diversity, equity, and inclusion.
The predicted salary is between 28800 - 48000 £ per year.
JDE Peet's is the world's leading pure-play coffee and tea company, with local roots dating back to 1753, and is headquartered in the Netherlands. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands, including Kenco, L'OR, Peet's, Jacobs, Senseo, Tassimo, Douwe Egberts, OldTown, Super, Pickwick and Moccona.
We are people united by the power and possibility of tea and coffee. At JDE Peet's, we thrive on the freedom to pursue opportunities, provoking new ideas to make an impact at scale. Our ambition is simple – JDE Peet's: unleashing the possibilities of coffee and tea. We bring action to our intentions, following through on what was agreed, always pushing things forward. We offer our people a range of learning and development programmes to support their personal growth.
We're looking for a Brand Manager to join our UK Marketing team and lead growth for our iconic instant coffee brands - Kenco, L'OR, and Douwe Egberts. This role is perfect for someone passionate, analytical, creative, and entrepreneurial. You'll shape the future of the category through breakthrough innovation, strategic thinking, and impactful execution, bringing consumer insights to life on the shelves of the UK's biggest retailers.
Key Responsibilities- Set the future vision for the portfolio
- Define long-term brand positioning and portfolio strategy, ensuring alignment with consumer trends and business objectives.
- Lead the future innovation strategy
- Identify whitespace opportunities, develop pipeline plans, and champion disruptive ideas that drive category growth.
- Accelerate recruitment of the next generation of coffee drinkers
- Create targeted initiatives and campaigns to attract younger consumers and new segments into the category.
- Deliver breakthrough renovation and innovation plans
- Manage projects from concept to launch, including product development, packaging, and go-to-market execution.
- Respond to consumer, category, and customer performance & trends
- Monitor market data translate insights into actionable strategies and adapt plans to changing dynamics.
- Drive brand communication and activation
- Collaborate with the equity and communication team to develop compelling campaigns across digital, in-store, and experiential channels.
- Collaboration and partnership across functions and with global teams
- Work closely with Sales, Category, Supply Chain, and Global Marketing to ensure seamless delivery and alignment.
- Manage financial performance and business cases
- Build robust business cases for innovation, track P&L impact, and ensure projects deliver against agreed KPIs.
At JDE Peet's, we move fast and think big. We're a hands-on, high-energy team driven by entrepreneurial spirit. If you're hungry to learn, keen to build brands from the inside out, and not afraid to take initiative, you'll thrive in this role.
What we're looking for:- Prior experience in Marketing, ideally within FMCG, with a strong understanding of brand building and portfolio management.
- Hands-on exposure to digital marketing and shopper activation, including development and execution of campaigns.
- Strong analytical skills with the ability to interpret data and turn insights into actionable strategies.
- Proven project management capabilities, from planning through to delivery, managing multiple stakeholders.
- Excellent communication skills and a collaborative, relationship-first mindset to work effectively across functions and with global teams.
- A proactive, self-starter attitude - comfortable navigating ambiguity and driving initiatives forward.
- A "can-do" spirit with agility to adapt in a fast-paced, growth-driven environment.
If you are interested in this career opportunity at JDE Peet's, apply and join us. After receiving your application we will do our utmost to give you quick feedback. Part of the recruitment procedure at JDE Peet's would be an online assessment, followed by interviews. A pre-employment check can be part of the recruitment process.
At JDE Peet's we aim to create a better future where we authentically serve, reflect and embrace everyone. We believe in fostering a more diverse, equitable and inclusive organisation where everyone feels comfortable to truly be who they are and unleash their full potential. This means we do not tolerate discrimination on the basis of our race, ethnicity, sex, gender identity, sexual orientation, religion, nationality, age, disability, or any other trait protected by law. Throughout the entire employee lifecycle, we place DE&I at the core of our people processes. This enables us to drive objectivity and eliminate any potential bias, ensuring an inclusive experience in the workplace. Do not hesitate to reach out if you require any reasonable adjustments to the recruitment process.
Brand Manager - Kenco, L\'Or, Douwe Egberts in Maidenhead employer: Jacobs Douwe Egberts
Contact Detail:
Jacobs Douwe Egberts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Kenco, L\'Or, Douwe Egberts in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at JDE Peet's. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching JDE Peet's brands and their market strategies. Show us your passion for coffee and tea, and how you can contribute to our growth!
✨Tip Number 3
Practice your pitch! Be ready to discuss your previous experiences and how they align with the Brand Manager role. We want to see your analytical and creative sides shine through.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Brand Manager - Kenco, L\'Or, Douwe Egberts in Maidenhead
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for coffee and tea shine through! We want to see how passionate you are about the brands like Kenco, L'Or, and Douwe Egberts. Share your personal experiences and insights that connect you to our products.
Be Analytical: Since this role is all about understanding consumer trends, make sure to highlight your analytical skills in your application. We love candidates who can turn data into actionable strategies, so don’t shy away from showcasing any relevant experience you have!
Tailor Your Application: Make your application stand out by tailoring it specifically to the Brand Manager role. Use keywords from the job description and demonstrate how your previous experiences align with the responsibilities we’ve outlined. This shows us you’re serious about joining our team!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about JDE Peet's and our amazing culture!
How to prepare for a job interview at Jacobs Douwe Egberts
✨Know Your Brands Inside Out
Before the interview, dive deep into Kenco, L'Or, and Douwe Egberts. Understand their unique selling points, target audiences, and recent marketing campaigns. This knowledge will help you demonstrate your passion for the brands and show how you can contribute to their growth.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used data to drive marketing decisions in the past. Bring examples of how you've interpreted market trends or consumer insights to create successful campaigns. This will highlight your analytical prowess, which is crucial for a Brand Manager role.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you'd handle specific challenges, like launching a new product or attracting younger consumers. Think through potential scenarios and outline your strategic approach. This will showcase your problem-solving skills and creativity.
✨Emphasise Collaboration and Communication
Since the role involves working with various teams, be ready to share examples of how you've successfully collaborated in the past. Highlight your communication style and how you build relationships across functions. This will demonstrate that you're a team player who can thrive in JDE Peet's dynamic environment.
