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For Companies At a Glance
- Tasks: Drive Kenco's marketing initiatives and execute creative campaigns across various platforms.
- Company: Join JDE UK, home to iconic coffee brands like Kenco and Tassimo.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make a real impact on a beloved brand and shape its future.
- Qualifications: Experience in digital marketing and strong analytical skills required.
- Other info: Fast-paced role perfect for ambitious, creative thinkers.
The predicted salary is between 30000 - 40000 ÂŁ per year.
Shape the Future of One of the UK’s Fastest‑Growing Coffee Brands. At JDE UK, big things really do happen over a great cup of coffee. Home to iconic brands including Tassimo, Kenco and L’OR, we’re uniting our winning portfolio under one bold ambition: to become the number one coffee business in the market. We’re already a powerful #2 in the Instants category, and with Kenco now driving almost 50% of total category growth, we’re at a pivotal and incredibly exciting moment. That’s where you come in. We’re looking for passionate, creative, entrepreneurial thinkers who want to make a real impact. If you thrive in a fast‑paced environment, love bringing ideas to life, and want to help shape the future of a household‑name brand—this is your opportunity.
As part of the Kenco brand team, you’ll play a vital role across the full marketing mix. You will lead Kenco’s BTL activation and help deliver the brand’s major category‑growth initiatives. This is a hands‑on role where your ideas matter and your execution creates real impact on shelf and online. You’ll work across social, digital, shopper, communication, innovation, packaging, in‑store activation, and brand performance tracking—building relationships with both internal partners and top‑tier creative agencies. If you’re ambitious, collaborative and eager to grow, you’ll thrive here.
What You’ll Do
- Drive and execute the Kenco BTL communications plan, with exposure to social, digital and shopper touchpoints
- Act as a brand guardian, partnering with creative, shopper, and media agencies
- Champion your brand and category, working with local and global stakeholders
- Support portfolio and range management, leading adaptation projects, packaging artwork development and in‑store deployment
- Track brand and portfolio performance, supporting trade & marketing teams with actionable insights
- Partner with Shopper Marketing to deliver exceptional POS activation
- Manage and track the local marketing budget, ensuring timely and on‑budget delivery
- Conduct competitor and market reviews to help shape strategic plans
- Support the wider Instants team on key projects and initiatives
Qualifications What You’ll Bring
- Experience executing digital and shopper communications across social media, websites and digital channels
- Previous marketing experience, ideally within FMCG
- Strong analytical and data‑interpretation skills
- Excellent communication skills and the ability to build strong relationships
- An entrepreneurial, proactive mindset—this business moves fast and so do we
Nice to Have
- 1–2 years’ experience as an Assistant Brand Manager within FMCG
- A natural affinity for data and insights
Assistant Brand Manager - Kenco Coffee in Maidenhead employer: Jacobs Douwe Egberts
Contact Detail:
Jacobs Douwe Egberts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Assistant Brand Manager - Kenco Coffee in Maidenhead
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at JDE UK. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with hiring managers or during interviews, share your innovative ideas for Kenco. They want to see how you think and what you can bring to the table.
✨Tip Number 3
Be prepared to discuss data! Since the role involves tracking brand performance, brush up on your analytical skills. Be ready to talk about how you've used data to drive decisions in past roles.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in being part of the Kenco team.
We think you need these skills to ace Assistant Brand Manager - Kenco Coffee in Maidenhead
Some tips for your application 🫡
Show Your Passion for Coffee: When you’re writing your application, let your love for coffee shine through! Share why Kenco excites you and how you can contribute to its growth. We want to see that spark in your words!
Be Creative and Bold: This role is all about bringing ideas to life, so don’t hold back! Use your application to showcase your creativity. Whether it’s a unique project you’ve worked on or an innovative idea for Kenco, we want to hear it!
Highlight Your Analytical Skills: Since the role involves tracking brand performance and market reviews, make sure to mention any experience you have with data analysis. We love candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows you’re serious about joining the Kenco team!
How to prepare for a job interview at Jacobs Douwe Egberts
✨Know Your Coffee
Before the interview, dive deep into Kenco's brand story and its position in the coffee market. Familiarise yourself with their products, recent campaigns, and how they stand out from competitors. This knowledge will show your genuine interest and help you connect your experience to their goals.
✨Showcase Your Creativity
As an Assistant Brand Manager, creativity is key. Prepare examples of past projects where you've successfully brought ideas to life, especially in digital or shopper marketing. Be ready to discuss how you can apply that creativity to Kenco’s BTL communications plan.
✨Demonstrate Analytical Skills
Since the role requires strong analytical abilities, come prepared with examples of how you've used data to drive decisions in previous roles. Discuss any tools or methods you’ve used for tracking performance and how those insights led to actionable strategies.
✨Build Relationships
The ability to build strong relationships is crucial. Think of instances where you've collaborated with teams or external partners. Highlight your communication skills and how you’ve successfully worked with others to achieve common goals, as this will resonate well with their team-oriented culture.