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- Tasks: Drive Kenco's brand growth through innovative marketing strategies and digital activation.
- Company: Join JDE UK, a leading coffee brand powerhouse with a vibrant culture.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal growth.
- Why this job: Make a real impact in the coffee industry and shape brand success.
- Qualifications: Experience in digital marketing and strong communication skills are essential.
- Other info: Be part of a fast-paced team with exciting career development opportunities.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Itâs amazing what can happen over a cup of coffee! With JDE UK, we are bringing winning Coffee brands such as Tassimo, Kenco & LâOr together under one roof, with one goal: be number one in market! JDE sits as a very strong Number 2 within the Instants category and we have every ambition to become Number 1. At present, the Kenco brand accounts for almost 50% growth of the entire coffee category. We are therefore now at a pivotal point in the brandâs development and we are seeking passionate, creative and entrepreneurial minds to join our team.
The Assistant Brand Manager for Instants is a key role in the Kenco brand team, contributing to all elements of the marketing mix. As the ABM you will be responsible for developing and executing the Kenco BTL activation in addition to category growth driving initiatives. Previous comms experience developing strategies and execution across social media, websites, digital and shopper is essential. You will be responsible for category innovation and renovation projects, product portfolio development, design & artwork evolution and in-store activation. You will actively be involved in brand performance tracking and analysis. Success will be achieved by working closely and building winning relationships with our internal and external associates and agencies.
Responsibilities- With support from the Category Manager, play a key role in developing and executing the Kenco communications BTL plan across social, digital & shopper touchpoints.
- Be a âbrand guardianâ for Kenco, working closely with external creative, shopper and media agency partners.
- Be a champion for your brand and category, working closely with local and global stakeholders.
- Support the Brand Manager(s)/ Category Manager on range/portfolio management, including leadership of âadaptationâ projects, packaging artwork process, and deployment in store through powerful sell-in and launch.
- Responsible for brand and portfolio performance tracking and analysis, and supporting the wider sales & marketing team to create course correction plans.
- Supports Shopper Marketing JDE to ensure exceptional brand activation at POS.
- Ownership of the local marketing budget, management, tracking and reporting to ensure projects are delivered on time and to budget.
- Responsible for compiling market & competitor reviews in order to feed into plans.
- Supports Instant team members in various activities as required.
- Experience developing & executing digital & shopper comms across social media, websites, digital and shopper touchpoints.
- Previous Marketing experience, preferably FMCG.
- Strong data analysis and interpretation skills.
- Excellent communication skills with track record of building strong relationships/collaboration.
- An entrepreneurial, selfâstarter mindset (we are a âstartâupâ business).
- A âcan doâ attitude.
- Nice to have Assistant Brand Manager FMCG with 1-2 years experience.
- Affinity for data analysis.
- Experience in creation and activation of simple design projects.
- Educated to degree level.
Assistant Brand Manager - Instants Brand in Maidenhead employer: Jacobs Douwe Egberts
Contact Detail:
Jacobs Douwe Egberts Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Assistant Brand Manager - Instants Brand in Maidenhead
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at JDE UK. Building relationships can open doors that a CV just can't.
â¨Tip Number 2
Show off your creativity! When you get the chance to chat with hiring managers, share your ideas on how youâd drive Kencoâs brand growth. They love fresh perspectives, so donât hold back!
â¨Tip Number 3
Be prepared for the interview! Research JDE UK and their brands, especially Kenco. Know their market position and come armed with insights on how you can contribute to their goals.
â¨Tip Number 4
Apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, it shows youâre genuinely interested in being part of the JDE family.
We think you need these skills to ace Assistant Brand Manager - Instants Brand in Maidenhead
Some tips for your application đŤĄ
Show Your Passion for Coffee: When you're writing your application, let your love for coffee shine through! Mention any personal experiences or favourite brands that resonate with you. We want to see that youâre genuinely excited about joining our team and making an impact in the coffee world.
Highlight Relevant Experience: Make sure to showcase your previous marketing experience, especially in FMCG. Talk about specific projects where you developed and executed digital and shopper communications. Weâre looking for those standout moments that demonstrate your skills and creativity!
Be Data Savvy: Since data analysis is key for this role, donât shy away from mentioning your analytical skills. Share examples of how you've used data to drive decisions or improve brand performance. We love a candidate who can turn numbers into actionable insights!
Keep It Professional Yet Personal: While we want to see your personality, remember to keep your application professional. Use a friendly tone but ensure your language reflects the seriousness of the role. And donât forget, apply through our website to make sure your application gets to us directly!
How to prepare for a job interview at Jacobs Douwe Egberts
â¨Know Your Brands
Before the interview, dive deep into JDE UK and its brands like Kenco and Tassimo. Understand their market position, recent campaigns, and what makes them unique. This knowledge will help you demonstrate your passion for the brand and show that you're ready to contribute to its growth.
â¨Showcase Your Comms Experience
Since the role requires experience in developing digital and shopper communications, prepare specific examples of your past work. Highlight successful campaigns you've executed across social media or websites, and be ready to discuss the strategies behind them.
â¨Data is Key
Brush up on your data analysis skills! Be prepared to discuss how you've used data to inform marketing decisions in the past. Bring examples of how you've tracked performance and made course corrections based on your findingsâthis will show your analytical mindset.
â¨Build Relationships
The role emphasises collaboration with internal and external partners. Think of instances where you've successfully built relationships in previous roles. Be ready to share how you navigated challenges and fostered teamwork, as this will highlight your ability to be a 'brand guardian' for Kenco.