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- Tasks: Manage the TASSIMO product portfolio and lead innovative brand initiatives.
- Company: Join JACOBS DOUWE EGBERTS, a global leader in coffee and tea.
- Benefits: Enjoy a dynamic work environment with opportunities for growth and creativity.
- Why this job: Shape the future of beloved brands and make a real impact in the industry.
- Qualifications: Experience in brand management and a passion for connecting with consumers.
- Other info: Hybrid working model with a focus on collaboration and innovation.
The predicted salary is between 36000 - 60000 £ per year.
For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it's amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L'Oreal, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. JDE is part of JDE Peet's, the world's largest pure-play coffee and tea company, headquartered in The Netherlands.
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup. At JDE, we're Made to Stand Out. Every day we are progressive in outlook, ambitious in nature, resourceful in action and decisive in approach, bringing coffee and tea moments to everyone around the world.
This rare Brand Manager role is the perfect mix of portfolio management, execution and activation. The Brand Manager will be responsible for managing the TASSIMO product portfolio, including brands Costa, Kenco, L'Oreal and Cadbury. As the number one brand in the Single Serve category, Tassimo plays a leading role in delivering the quality, variety and convenience that consumers are looking for. We are looking for a passionate, entrepreneurial & confident Brand Manager to join our team and make an impact at shaping the future!
Key responsibilities of the role:
- Responsible for portfolio management and cross brand initiatives. Links in with L'Oreal and Kenco brand teams to ensure category and brand strategy alignment.
- Supports the SBM & Marketing Lead with generation of NPD ideas with category, consumer and shopper insights at the heart. Ensures project progress into product development and implementation phase.
- Leads cross-functional teams to deliver local NPD projects, execution of brand/ shopper initiatives and demonstrates project management capabilities and executes with excellence.
- Responsible for development and execution of through the line activations, including ATL, PR & shopper.
- Ownership of ongoing brand & portfolio performance monitoring & reporting.
- Demonstrates category leadership, is a go to person when it comes to interaction with local and global stakeholders. Responsible for key stakeholder alignment on strategy, project alignment and approval meetings.
- Works with the Global Category team, representing the UK interests and helping influence the global agenda to fit UK needs.
Qualifications:
- A passionate brand advocate with a natural affinity for brands and how they connect with consumers.
- Brand Management experience with evidence of leading major product launches.
- Confident delivering presentations both internally & externally.
- Proven track record in innovation development including project management.
- Able to demonstrate how you can inspire & engage teams behind ideas to make things happen.
- Ability to influence senior stakeholders.
- Articulate communicator, verbally and in presentations.
- Proactive and challenging, showing boundless curiosity.
- Analytical, inquisitive and innovative.
Brand Manager - Tassimo employer: Jacobs Douwe Egberts
Contact Detail:
Jacobs Douwe Egberts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - Tassimo
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to JDE or similar brands. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show your passion for coffee and tea! When you get the chance to chat with recruiters or during interviews, share your love for the products and how you see yourself contributing to the brand's success.
✨Tip Number 3
Prepare for those interviews by knowing your stuff! Research JDE’s brands, their market strategies, and recent campaigns. This will not only impress them but also help you tailor your answers to what they’re looking for.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team at JDE and making an impact.
We think you need these skills to ace Brand Manager - Tassimo
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the brand and the coffee & tea industry shine through. We want to see how your passion aligns with our mission at JDE!
Tailor Your CV: Make sure to customise your CV to highlight relevant experience in brand management and product launches. We love seeing how your skills can directly contribute to managing the TASSIMO portfolio.
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you’re the perfect fit for this role. Share specific examples of your past successes and how they relate to the responsibilities of the Brand Manager position.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity.
How to prepare for a job interview at Jacobs Douwe Egberts
✨Know Your Brands Inside Out
Before the interview, dive deep into the Tassimo brand and its portfolio. Familiarise yourself with the key products like Costa, Kenco, and L'OR. Understand their unique selling points and how they connect with consumers. This will show your passion and knowledge during the interview.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of past projects you've managed, especially those involving product launches or cross-functional teams. Highlight your ability to lead initiatives from conception to execution, as this is crucial for the Brand Manager role.
✨Prepare for Stakeholder Scenarios
Think about times when you've had to influence senior stakeholders or align teams on a project. Prepare to share these experiences, focusing on your communication style and how you navigated challenges. This will demonstrate your capability to manage relationships effectively.
✨Bring Your Curiosity to the Table
During the interview, ask insightful questions about JDE's future plans for the Tassimo brand and how they approach innovation. This shows your proactive nature and genuine interest in the role, making you stand out as a candidate who is eager to contribute.
