Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead customer retention and loyalty strategies for a luxury brand.
- Company: Join a prestigious British heritage brand known for excellence.
- Benefits: Enjoy a competitive salary, hybrid work options, and excellent perks.
- Why this job: Shape impactful CRM programmes in a dynamic, supportive team environment.
- Qualifications: Experience in senior CRM roles with strong analytical and communication skills required.
- Other info: Autonomy to drive strategic initiatives and collaborate across teams.
The predicted salary is between 46200 - 57800 £ per year.
£55,000 - £65,000 per annum
Location: Henley on Thames – Hybrid 2 or 3 days in depending on preference
Our client, a renowned British heritage luxury brand with a distinguished reputation for excellence, is seeking an experienced Senior CRM Manager to join their dynamic marketing team.
The Role
This is an exceptional opportunity for a data-driven CRM professional to take ownership of customer retention and loyalty strategies for one of Britain's most respected luxury brands. The successful candidate will have considerable autonomy to shape and execute sophisticated CRM programmes that deepen customer relationships and drive long-term value.
They will be responsible for developing and implementing comprehensive retention strategies, leveraging advanced segmentation and personalisation techniques to create meaningful customer journeys that reflect the brand's premium positioning.
Key Responsibilities
- Lead the development and execution of customer retention and loyalty programmes
- Design and implement sophisticated email marketing campaigns and automated customer journeys
- Utilise advanced data analytics to identify customer behaviour patterns and optimise engagement strategies
- Manage customer segmentation and personalisation initiatives across all CRM touchpoints
- Collaborate with cross-functional teams to ensure cohesive customer experiences
- Monitor and analyse campaign performance, providing actionable insights and recommendations
- Drive continuous improvement of CRM processes and technologies
What They Are Looking For
Essential Experience:
- Considerable experience in a senior CRM role within B2C or D2C environments
- Strong technical expertise in CRM platforms, email marketing tools, and marketing automation
- Advanced analytical skills with proven ability to interpret complex customer data
- Demonstrated success in developing and executing customer retention strategies
- Experience with customer segmentation, lifecycle marketing, and personalisation techniques
Ideal Candidate:
- Data-focused professional with strong analytical mindset
- Self-motivated individual who thrives with autonomy and strategic responsibility
- Excellent communication skills with ability to present insights to senior stakeholders
- Experience working with luxury or premium brands preferred
- Strong project management capabilities
What's On Offer
- Competitive salary of £55,000 - £65,000
- Opportunity to work with a prestigious British heritage brand
- High level of autonomy and strategic influence
- Collaborative and supportive team environment
- Excellent benefits package
Senior CRM Manager employer: Jackson Rose Recruitment Solutions | Marketing, PR & Comms Recruitment
Contact Detail:
Jackson Rose Recruitment Solutions | Marketing, PR & Comms Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Manager
✨Tip Number 1
Network with professionals in the luxury brand sector. Attend industry events or webinars where you can connect with current CRM managers or marketing professionals. This can provide valuable insights and potentially lead to referrals.
✨Tip Number 2
Familiarise yourself with the latest CRM tools and technologies that are popular in the luxury market. Being well-versed in these platforms will not only enhance your skill set but also demonstrate your commitment to staying ahead in the field.
✨Tip Number 3
Prepare to discuss specific examples of successful CRM strategies you've implemented in previous roles. Highlight how these strategies improved customer retention and engagement, as this will showcase your expertise and results-driven approach.
✨Tip Number 4
Research the brand's current CRM initiatives and be ready to suggest innovative ideas during your interview. Showing that you understand their current strategies and have fresh ideas can set you apart from other candidates.
We think you need these skills to ace Senior CRM Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM, particularly in B2C or D2C environments. Emphasise your technical expertise with CRM platforms and any successful retention strategies you've implemented.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the luxury brand sector and detail how your skills align with the role's requirements. Mention specific examples of past successes in customer retention and loyalty programmes.
Showcase Analytical Skills: Since the role requires advanced analytical skills, include examples of how you've used data analytics to drive customer engagement and optimise marketing strategies. Be specific about the tools and techniques you’ve employed.
Highlight Collaboration Experience: The job involves working with cross-functional teams, so be sure to mention any relevant experiences where you've successfully collaborated with other departments to enhance customer experiences.
How to prepare for a job interview at Jackson Rose Recruitment Solutions | Marketing, PR & Comms Recruitment
✨Showcase Your Data-Driven Mindset
As a Senior CRM Manager, your ability to analyse and interpret complex customer data is crucial. Be prepared to discuss specific examples of how you've used data analytics to drive customer retention strategies in your previous roles.
✨Demonstrate Your Experience with Luxury Brands
Since the role involves working with a prestigious British heritage brand, highlight any experience you have with luxury or premium brands. Discuss how you tailored CRM strategies to meet the unique needs of high-end customers.
✨Prepare for Technical Questions
Expect questions about your technical expertise in CRM platforms and email marketing tools. Brush up on the latest technologies and be ready to explain how you've successfully implemented these tools in past campaigns.
✨Emphasise Collaboration Skills
The role requires collaboration with cross-functional teams. Prepare to share examples of how you've worked effectively with other departments to create cohesive customer experiences and drive successful CRM initiatives.
