CRM Manager in London

A leading name in the contemporary art world, our client operates at the intersection of culture, commerce, and collector relationships. With a rich programme of artists, exhibitions, and editions, they are now investing seriously in their digital infrastructure — and this hire sits at the heart of that ambition.

This is a strategic CRM appointment, brought in at a pivotal moment. The business is mid-way through the integration of a new CRM system, working alongside an external agency, and needs a commercially minded operator to take ownership of the roadmap from here.

You will define how the gallery communicates with its audience — collectors, buyers, enquirers, and cultural followers — and rebuild those relationships in a way that is more relevant, more considered, and ultimately more effective at driving sales and engagement.

This is not a hands-on build role. It is a strategy-first position, with the ability to influence creative direction and hold an agency accountable to results. The role is fully office-based, five days a week in Central London.

What You'll Be Doing

• Leading the ongoing CRM system integration in partnership with the external agency, acting as the senior internal voice on delivery, priorities, and outcomes.
• Developing and owning the CRM strategy — segmentation, journey mapping, contact cadence, and re-engagement programmes across the full database.
• Identifying opportunities to reconnect with lapsed and dormant contacts in ways that feel culturally relevant, not commercially aggressive.
• Setting clear KPIs around click-through rates, open rates, conversion, and revenue attribution — and reporting against them with rigour.
• Collaborating with the wider team on email design and content direction, providing strategic steer on tone, timing, and targeting.
• Working closely with sales to ensure CRM activity is directly supporting commercial objectives — more enquiries, more sales, more repeat buyers.
• Championing data hygiene and segmentation best practice throughout the organisation.

Who We're Looking For

• A proven CRM professional with experience in a commercially driven, brand-led environment — luxury, art, culture, or lifestyle backgrounds are all of interest.
• Someone who leads with strategy but understands the mechanics — you know what good looks like technically, even if you are not building it yourself.
• Experience managing or closely overseeing agency relationships, with the confidence to challenge, direct, and push for better.
• Strong analytical instincts — comfortable in the data, able to translate performance into clear commercial insight.
• An appreciation for the art world, or the ability to quickly develop one — the tone of communication matters here.
• Clear, confident communicator who can work across creative, commercial, and technical stakeholders without losing the thread.

The Detail

• Salary: £55,000 – £65,000, with flexibility for the right candidate.
• Location: Central London — fully office-based, five days a week.