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For Companies At a Glance
- Tasks: Lead luxury brand marketing strategies and campaigns across multiple channels.
- Company: Join a prestigious, globally recognized luxury brand with a rich heritage.
- Benefits: Enjoy a competitive salary, bonus, and comprehensive benefits package.
- Why this job: Be a key player in shaping the future of a successful luxury brand.
- Qualifications: 10+ years in luxury marketing, degree educated, MBA preferred.
- Other info: Position based in Mayfair, London with a focus on digital marketing growth.
The predicted salary is between 110000 - 125000 £ per year.
Role is based in Mayfair
Head of Brand – Luxury
We have been retained by a well-established, premium brand in their search for a Head of Luxury Marketing to join their Head Office in London on a full time basis. With an extensive heritage, they have a distinctive style and appeal to a range of individuals across the globe.
With ambitious plans, they are now looking to take their marketing presence to the next level, especially across the digital space, with a primary focus on driving customer acquisition, increasing customer conversion and elevating brand awareness.
This is an excellent chance to join a growing and already successful retail brand where you will play a pivotal role in influencing their future marketing strategies and brand positioning across the full marketing matrix!
Additional details and an application form can be seen below.
Responsibilities
With this role as Head of Brand, you will:
- Develop brand across a number of channels, including point-of-sale retail and ecommerce
- Implement a multi-channel customer acquisition strategy to drive customer acquisition, retention and increase overall brand presence
- Create bespoke campaigns online and in-store to target customer segments across the brand's retail categories
- Direct ongoing Retail and Wholesale marketing activity and email marketing campaigns
- Implement long term plans to 'build' the brand profile
Experience requirements
- 10+ years Luxury retail marketing experience, preferably the watch, jewellery, luxury automotive or luxury cosmetics sectors.
- Currently operating globally at a senior level in Luxury brand Marketing.
- Proven track record developing global marketing strategies/campaigns across the full marketing mix both online & offline.
- Proven track record of positioning / repositioning brands.
- Strong creative.
- Strong experience in luxury marketing or brand marketing is highly desired as this will play a pivotal role in the future success of the brand.
- Budget and team management experience with strong commercial acumen.
- International experience a must.
Educational requirements
- Degree educated with demonstrable marketing experience in a large Luxury brand
- MBA desired.
Salary / Package
£110k – £125k + Bonus + package
Head of Brand - Luxury employer: Jackson Rose Recruitment Solutions | Marketing, PR & Comms Recruitment
Contact Detail:
Jackson Rose Recruitment Solutions | Marketing, PR & Comms Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Brand - Luxury
✨Tip Number 1
Network with professionals in the luxury marketing sector. Attend industry events, webinars, and conferences to connect with key players and learn about the latest trends. This can help you gain insights and potentially get referrals for the Head of Brand position.
✨Tip Number 2
Showcase your experience in developing global marketing strategies. Prepare specific examples of successful campaigns you've led, especially those that involved customer acquisition and brand positioning. This will demonstrate your capability to influence the brand's future marketing strategies.
✨Tip Number 3
Familiarize yourself with the brand's current marketing efforts and identify areas for improvement. Be ready to discuss your ideas on how to elevate their brand presence across digital channels during the interview process.
✨Tip Number 4
Highlight your international experience and understanding of different luxury markets. This is crucial for a role that requires a global perspective, so be prepared to discuss how your background can contribute to the brand's growth in various regions.
We think you need these skills to ace Head of Brand - Luxury
Some tips for your application 🫡
Understand the Brand: Before applying, take time to understand the brand's heritage and current market position. Familiarize yourself with their marketing strategies and how they engage with customers across different channels.
Tailor Your CV: Highlight your luxury retail marketing experience prominently in your CV. Focus on your achievements in developing global marketing strategies and campaigns, especially those that demonstrate your ability to drive customer acquisition and brand awareness.
Craft a Compelling Cover Letter: In your cover letter, express your passion for luxury marketing and detail how your experience aligns with the responsibilities of the Head of Brand role. Mention specific campaigns or strategies you've implemented that relate to the job description.
Showcase Your Creative Skills: Since creativity is emphasized in the job description, consider including a portfolio or examples of successful campaigns you've led. This will help demonstrate your strong creative abilities and your understanding of luxury branding.
How to prepare for a job interview at Jackson Rose Recruitment Solutions | Marketing, PR & Comms Recruitment
✨Showcase Your Luxury Marketing Expertise
Make sure to highlight your extensive experience in luxury retail marketing, especially if you have worked in sectors like watches, jewelry, or luxury cosmetics. Prepare specific examples of successful campaigns you've led and how they contributed to brand positioning.
✨Demonstrate Strategic Thinking
Be ready to discuss your approach to developing multi-channel customer acquisition strategies. Share insights on how you would elevate the brand's presence both online and offline, and be prepared to suggest innovative ideas that align with their ambitious plans.
✨Emphasize Creative Campaign Development
Since the role involves creating bespoke campaigns, come prepared with examples of past campaigns you've developed. Discuss your creative process and how you tailor campaigns to target specific customer segments effectively.
✨Highlight Leadership and Team Management Skills
As a Head of Brand, you'll need to manage a team and budgets. Talk about your experience in leading teams, managing budgets, and how you ensure alignment with overall business goals. Show that you have strong commercial acumen and can drive results.
