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For Companies At a Glance
- Tasks: Lead and optimise high-impact PPC campaigns on Google and Bing.
- Company: Join a dynamic, high-growth organisation in Gateshead.
- Benefits: Enjoy a competitive salary, excellent benefits, and hybrid work options.
- Why this job: Make a real impact on traffic and ROI in a collaborative marketing team.
- Qualifications: Experience with Google Ads, Bing Ads, and strong analytical skills required.
- Other info: Ideal for proactive individuals who thrive in fast-paced environments.
The predicted salary is between 36000 - 60000 £ per year.
Overview
PPC Manager
Hybrid – based in Gateshead
Full-Time | Permanent
Competitive Salary + Excellent Benefits
Are you a results-driven PPC expert looking to take full ownership of high-impact campaigns? Join a forward-thinking, high-growth organisation where your strategic thinking and optimisation skills will directly influence business performance.
My client is on the hunt for a PPC Manager who thrives in fast-paced environments, enjoys digging into data, and is eager to lead on the planning, execution and optimisation of Paid Search campaigns across Google and Bing.
This is a fantastic opportunity to step into a pivotal role within a collaborative marketing team, with full visibility of your contribution to traffic, leads, and ROI.
Responsibilities
- Strategising, managing, and optimising Paid Search campaigns across Google Ads and Microsoft Ads.
- Conducting keyword research, refining audience targeting, and writing compelling ad copy to boost performance.
- Monitoring and reporting on campaign metrics, identifying areas to increase CTR, conversion, and ROI.
- Managing budgets effectively to maximise results from every pound spent.
- Collaborating with SEO and marketing teams to develop cross-channel strategies and best practices.
- A/B testing ad creatives and landing pages to continually enhance results.
- Keeping up to date with platform updates, trends, and best practices
Qualifications
- Hands-on experience managing PPC campaigns in Google Ads, Bing Ads, and ideally SA360.
- Confident handling large budgets and driving tangible results in competitive industries such as automotive or retail.
- Strong working knowledge of GA4, Google Tag Manager, and Google Merchant Centre.
- Solid Excel/reporting skills (pivot tables, VLOOKUPs), plus experience with platforms like Looker Studio.
- Analytical mindset and a keen eye for performance insights and trends.
- Experience with shopping campaigns and familiarity with automotive inventory platforms (e.g. VDPs) is a plus.
- Proactive, detail-oriented, and comfortable juggling multiple campaigns at once.
Details
- Seniority level: Associate
- Employment type: Full-time
- Job function: Marketing
- Industries: Transportation, Logistics, Supply Chain and Storage
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PPC Manager employer: Jackson Hogg
Contact Detail:
Jackson Hogg Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager
✨Tip Number 1
Familiarise yourself with the latest trends in PPC management, especially for Google Ads and Bing Ads. This will not only help you during interviews but also demonstrate your commitment to staying updated in a fast-paced industry.
✨Tip Number 2
Network with other PPC professionals through online forums or local meetups. Engaging with others in the field can provide insights into best practices and may even lead to referrals for job openings.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past, focusing on your strategic approach and the results achieved. Being able to articulate your successes will set you apart from other candidates.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to optimise campaigns. Highlighting your experience with tools like GA4 and Excel will demonstrate your capability to drive performance.
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your hands-on experience with PPC campaigns, particularly in Google Ads and Bing Ads. Emphasise any achievements related to managing large budgets and driving results in competitive industries.
Craft a Compelling Cover Letter: In your cover letter, express your passion for PPC management and detail your strategic thinking and optimisation skills. Mention specific examples of successful campaigns you've managed and how they impacted business performance.
Showcase Analytical Skills: Demonstrate your analytical mindset by including examples of how you've used data to inform decisions. Highlight your proficiency with tools like GA4, Google Tag Manager, and Excel, especially if you can showcase your reporting skills.
Research the Company: Familiarise yourself with the company's marketing strategies and recent campaigns. This will help you tailor your application and show that you're genuinely interested in contributing to their success.
How to prepare for a job interview at Jackson Hogg
✨Showcase Your PPC Expertise
Be prepared to discuss your hands-on experience with Google Ads and Bing Ads. Highlight specific campaigns you've managed, focusing on the strategies you implemented and the results achieved. This will demonstrate your capability to take ownership of high-impact campaigns.
✨Demonstrate Analytical Skills
Since the role requires a strong analytical mindset, come ready to discuss how you've used data to drive decisions. Bring examples of how you've monitored campaign metrics and optimised performance based on insights from tools like GA4 and Google Tag Manager.
✨Prepare for Budget Management Questions
Expect questions about managing budgets effectively. Be ready to explain how you've maximised ROI from every pound spent in previous roles, including any challenges faced and how you overcame them.
✨Collaborative Mindset
The job involves working closely with SEO and marketing teams. Prepare to discuss your experience in cross-channel strategies and how you've collaborated with other departments to enhance campaign performance.
