At a Glance
- Tasks: Plan and execute multi-channel marketing campaigns for B2B events.
- Company: Fast-growing B2B events and digital media business in Central London.
- Benefits: Salary up to £45,000, bonus, hybrid working, and additional benefits.
- Other info: Dynamic, fast-paced environment with opportunities for professional growth.
- Why this job: Own the marketing strategy and make a measurable impact on audience engagement.
- Qualifications: Experience in B2B event marketing and strong campaign management skills.
The predicted salary is between 45000 - 45000 € per year.
Central London Office, Hybrid Working (3 Days in office) + Travel
Salary up to £45,000 + Bonus + Benefits
Are you a commercially minded B2B event marketer who knows how to fill a room and build an audience? This is a role for someone who wants to own the marketing, not just execute it. We are recruiting on behalf of a fast-growing B2B events and digital media business. If you thrive in a fast-paced environment where your work has a direct and measurable impact, keep reading.
The Role
You will plan and deliver multi-channel marketing campaigns across a growing portfolio of B2B events - driving attendee acquisition, audience development and demand generation. Working closely with content, sales and creative teams, you will be central to how these events reach and engage the right people.
What You Will Be Doing
- Plan and execute multi-channel campaigns across email, social, SEO, PPC and paid digital
- Manage event websites, landing pages and content - optimising for conversion and search
- Build, segment and continuously refresh audience data to reach the right people at the right time
- Track, report and act on campaign KPIs and analytics to improve performance
- Collaborate with content, sales and design teams to ensure brand consistency and campaign effectiveness
Marketing Manager - B2B Events employer: Jackson Barnes Recruitment
As a fast-growing B2B events and digital media business located in the heart of Central London, we offer an exciting opportunity for a Marketing Manager to take ownership of impactful marketing strategies. Our hybrid working model promotes a healthy work-life balance, while our dynamic team culture fosters collaboration and innovation, ensuring that every employee has the chance to grow and develop their skills in a supportive environment. With competitive salary packages, bonuses, and a focus on personal development, we are committed to making your career both meaningful and rewarding.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - B2B Events
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and fellow marketers. The more people you know, the better your chances of landing that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your past campaigns and successes. Use data to highlight how you've driven audience engagement and demand generation – numbers speak volumes!
✨Tip Number 3
Tailor your approach! When reaching out to companies, personalise your messages. Mention specific events or campaigns they've run and how you can contribute to their success. It shows you're genuinely interested.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you. Plus, it’s a great way to ensure your application gets seen by the right people in our team.
We think you need these skills to ace Marketing Manager - B2B Events
Some tips for your application 🫡
Show Your Passion for B2B Events:When writing your application, let your enthusiasm for B2B events shine through. Share specific examples of past experiences where you successfully filled a room or built an audience. We want to see that you’re not just interested in the role, but that you genuinely love what you do!
Tailor Your Application:Make sure to customise your CV and cover letter for this role. Highlight relevant skills and experiences that align with the job description. We appreciate when candidates take the time to connect their background to what we’re looking for, so don’t hold back!
Be Data-Driven:Since this role involves tracking KPIs and analytics, it’s important to mention any experience you have with data analysis. Talk about how you’ve used data to improve campaign performance in the past. We love numbers, so show us how you can make an impact!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about who we are and what we do!
How to prepare for a job interview at Jackson Barnes Recruitment
✨Know Your Audience
Before the interview, research the company’s target audience and their B2B events. Understand who they are trying to reach and how your marketing strategies can align with their goals. This will show that you’re not just familiar with the role but also genuinely interested in their mission.
✨Showcase Your Campaign Successes
Prepare specific examples of past multi-channel campaigns you've executed. Highlight the strategies you used, the results achieved, and how you tracked KPIs. This will demonstrate your ability to drive attendee acquisition and audience development effectively.
✨Collaborate Like a Pro
Since the role involves working closely with content, sales, and creative teams, be ready to discuss how you’ve successfully collaborated in the past. Share examples of how you’ve ensured brand consistency and how teamwork has led to successful event marketing outcomes.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s current marketing strategies and future goals. This shows your enthusiasm for the role and helps you gauge if the company is the right fit for you. Plus, it demonstrates your proactive approach to understanding their needs.
