At a Glance
- Tasks: Plan and execute exciting multi-channel marketing campaigns for B2B events.
- Company: Fast-growing B2B events and digital media business in Central London.
- Benefits: Salary up to £45,000, bonus, hybrid working, and great benefits.
- Other info: Join a collaborative team and enjoy excellent career growth opportunities.
- Why this job: Shape marketing strategy and make a real impact in a dynamic environment.
- Qualifications: 2-4 years of B2B event marketing experience and strong communication skills.
The predicted salary is between 45000 - 45000 £ per year.
Central London Office, Hybrid Working (3 Days in office) + Travel
Salary up to £45,000 + Bonus + Benefits
Are you a commercially minded B2B event marketer who knows how to fill a room and build an audience? This is a role for someone who wants to own the marketing, not just execute it. We are recruiting on behalf of a fast-growing B2B events and digital media business. If you thrive in a fast-paced environment where your work has a direct and measurable impact, keep reading.
The Role
You will plan and deliver multi-channel marketing campaigns across a growing portfolio of B2B events - driving attendee acquisition, audience development and demand generation. Working closely with content, sales and creative teams, you will be central to how these events reach and engage the right people.
What You Will Be Doing
- Plan and execute multi-channel campaigns across email, social, SEO, PPC and paid digital
- Manage event websites, landing pages and content - optimising for conversion and search
- Build, segment and continuously refresh audience data to reach the right people at the right time
- Track, report and act on campaign KPIs and analytics to improve performance
- Collaborate with content, sales and design teams to ensure brand consistency and campaign cut-through
- Manage media partnerships and external relationships to extend campaign reach
- Bring ideas, solutions and creativity to your events and marketing team.
What We Are Looking For
- Solid B2B event marketing experience at Senior Executive or Manager level, 2-4 years of direct B2B conference or exhibitions marketing experience in a commercial events setting.
- Hands-on with HubSpot, CRM and marketing automation tools
- Confident across WordPress, Google Analytics, LinkedIn and paid social
- Data-driven - you use insight to make decisions, not just report on them
- Strong communicator, highly organised and comfortable working at pace
Why This Role
A genuine opportunity to shape strategy, not just deliver campaigns. You will have real ownership in a business that moves fast, values marketing and is growing its portfolio.
Referrals are very welcome - if you know someone who fits this, please share this ad - check out our referral scheme on the Jackson Barnes Website.
Marketing Manager - B2B Events in London employer: Jackson Barnes Recruitment
Jackson Barnes Recruitment is an exceptional employer for those seeking a dynamic and impactful role in B2B events marketing. With a hybrid working model based in Central London, employees enjoy a collaborative work culture that fosters creativity and innovation, alongside competitive salaries and benefits. The company prioritises employee growth, offering opportunities to shape marketing strategies and make a tangible difference in a fast-paced environment.
Contact Details:
Jackson Barnes Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager - B2B Events in London
✨Tip Number 1
Network like a pro! Attend industry events, webinars, and meetups to connect with potential employers and fellow marketers. Don’t be shy – introduce yourself and share your passion for B2B events!
✨Tip Number 2
Showcase your skills online! Create a personal website or portfolio that highlights your past campaigns and successes. This is your chance to shine and demonstrate how you can fill a room and build an audience.
✨Tip Number 3
Leverage social media to your advantage! Engage with companies you’re interested in on LinkedIn, share relevant content, and join discussions. It’s a great way to get noticed and show off your expertise in event marketing.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of exciting opportunities waiting for you. Plus, it’s the best way to ensure your application gets seen by the right people. Let’s land that dream job together!
We think you need these skills to ace Marketing Manager - B2B Events in London
Some tips for your application 🫡
Show Your Passion for B2B Events:When writing your application, let your enthusiasm for B2B events shine through. We want to see how you can fill a room and engage an audience, so share specific examples of past successes in your marketing campaigns.
Be Data-Driven:Since we’re all about making informed decisions, highlight your experience with analytics and data-driven strategies. Mention any tools you've used, like HubSpot or Google Analytics, to show us how you track and improve campaign performance.
Tailor Your Application:Make sure to customise your application to reflect the job description. Use keywords from the listing, especially around multi-channel campaigns and collaboration with teams, to demonstrate that you’re the perfect fit for our fast-paced environment.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates about the role. Plus, it shows you’re proactive!
How to prepare for a job interview at Jackson Barnes Recruitment
✨Know Your Audience
Before the interview, research the company’s past events and their target audience. Understand what makes their B2B events successful and be ready to discuss how you can contribute to that success.
✨Showcase Your Campaign Skills
Prepare specific examples of multi-channel marketing campaigns you've executed in the past. Highlight your experience with email, social media, SEO, and PPC, and be ready to discuss the results and KPIs you achieved.
✨Be Data-Driven
Demonstrate your ability to use data to inform decisions. Bring examples of how you've tracked and reported on campaign performance, and how you've used analytics to improve future marketing efforts.
✨Collaboration is Key
Emphasise your experience working with cross-functional teams. Be prepared to discuss how you've collaborated with content, sales, and design teams to ensure brand consistency and effective campaign execution.
