At a Glance
- Tasks: Lead PR strategies and campaigns across EMEA, driving brand awareness and impactful communication.
- Company: Join SharkNinja, a global leader in innovative home and kitchen products.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Work in a vibrant office at Battersea Power Station with a culture of bold experimentation.
- Why this job: Be part of a dynamic team shaping the future of consumer products with creativity and innovation.
- Qualifications: Extensive PR experience, team leadership skills, and a track record of successful campaigns.
The predicted salary is between 60750 - 74250 £ per year.
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another, allowing SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Location: London (Battersea) with 2 days per week home working available.
Following a period of significant growth for the Shark and Ninja brands across EMEA, we are seeking a Senior Director of Public Relations to lead our EMEA media relations programme and to build on this momentum. You will be an inspiring team leader and a natural creative with a proven track record for developing and executing successful campaigns, increasing brand awareness, and delivering impactful communication across varied customer touch points.
Responsibilities
- Responsible for the strategic direction, development and execution of earned media across the EMEA region.
- Develop, drive and coordinate the strategy and execution of SharkNinja’s corporate brand activity across the EMEA region.
- Manage external agency partners across EMEA – including overseeing agency resources, ensuring they are briefed in a timely manner and campaigns deliver against business goals.
- Manage and oversee the PR budget allocation across EMEA – ensuring effective use and impactful ROI.
- Manage internal stakeholders and co-ordinate the wider teams in SharkNinja to create impactful 360 campaigns.
- Provide strategic PR counsel to the wider SharkNinja business and senior leadership team.
- Co-ordinate with our global teams to ensure synergy in activity.
- Leverage existing media relationships and cultivate new contacts.
- Manage media inquiries and high level interview requests.
- Create content for press releases, byline articles and keynote presentations.
- Manage crisis situations and communications to ensure best practice.
- Monitor, analyze and communicate PR results – developing comprehensive reports to communicate results for key PR campaigns and initiatives to executive team and key stakeholders.
- Evaluate opportunities for partnerships, sponsorships and advertising on an ongoing basis.
- Build relationships with thought leaders to grow industry awareness.
- Maintain a keen understanding of industry trends and make appropriate recommendations regarding communication strategy surrounding them.
Requirements
- Extensive senior-level public relations experience, including team leadership, required.
- Proven track record designing and executing successful public relations campaigns at a local, national and international level.
- Experience working across EMEA markets.
- Fluent in German, French or Spanish a plus but not essential.
- Experience of managing agencies (or coming from agency side at a senior level).
- Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews.
Senior Director PR, EMEA employer: Jackalope Digital LLC
At Anthropic, we pride ourselves on fostering a collaborative and innovative work culture that empowers our engineers to make a real impact. Located in vibrant London or San Francisco, we offer competitive benefits, continuous learning opportunities, and a commitment to employee growth, ensuring that you can thrive both personally and professionally while working on cutting-edge connectivity infrastructure.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director PR, EMEA
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Jackalope Digital LLC. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Jackalope Digital LLC, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Jackalope Digital LLC inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Senior Director PR, EMEA
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Jackalope Digital LLC. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Jackalope Digital LLC.
How to prepare for a job interview at Jackalope Digital LLC
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
