Director, Product Marketing

Position Overview:

The Director, ProductMarketingwill own the end-to-endgo-to-market strategy for Diligent Boards, driving positioning, messaging, product launches, market intelligence, sales enablement, pricing and packaging, and customer adoption across key segments and regions.

We are looking for astrategic B2B SaaS product marketer withstrongtechnical aptitudewho can translate complex technology into compelling customer value. The ideal candidate has experience in aSAAStechnology company.Exposure toproduct-led growth (PLG)is highly valuable.

You will partner closely with Product, Engineering, AI/Data, Sales, Marketing, Customer Success, Enablement, Finance, and senior leadership toidentifymarket opportunities, influence product strategy, and bring differentiated technology solutions to market.

This is a high-impact role requiring someone who can move seamlessly betweentechnical product detail, customer insights, commercial strategy, and compelling storytelling.

Key Responsibilities:

Go-to-Market & Product Strategy

• Own end-to-end GTM strategies for Diligent Boards across key customer segments and regions.

• Develop differentiated positioning, messaging, value propositions, and launch strategies based on customer, market, and competitive insights.

• Partner with Product and Engineering to understand product roadmaps, technical capabilities, integrations, data, AI functionality, and translate these into compelling customer benefits.

• Identifyopportunities to improveproduct-marketfit, adoption, expansion, and revenue growth.

AI & Technical Product Marketing

• Develop GTM strategies forAI-powered products and capabilities, translating AI/GenAI functionality into clear business value and differentiated market positioning.

• Build sufficient technical depthto crediblyunderstandand communicate complex SaaS technologies, including APIs, integrations, data, automation, security, and AI capabilities.

• Partner with technical product and engineering teams to ensureaccurateand compelling communication of product capabilities.

Market & Customer Insights

• Develop deep understanding of ourICP, personas, buying committees, customer journeys, TAM, competitive landscape, and market trends.

• Lead Voice of Customer and market research initiatives and translate insights into actionable GTM and product recommendations.

• Identifyopportunities acrossSMB and mid-market segments, including digital and product-led growth motions.

Sales Enablement & Commercial Execution

• Equip Sales, Pre-Sales, Customer Success, and Enablement teams with compelling product narratives, competitive intelligence, technical content, battlecards, and other sales tools.

• Partner with Marketing and Sales on campaigns that generate demand and acceleratepipelineand revenue.

• Support pricing, packaging, segmentation, and monetization strategies in partnership with Product, Finance, and Sales.

Measurement & Optimization

• Establish KPIs to measure product marketing impact acrosspipeline, conversion, product adoption, expansion, and revenue.

• Use quantitative and qualitative insights to continuouslyoptimizeGTM strategies, positioning, messaging, launches, and campaigns.

Required Experience/Skills:

• 8+ years of B2B SaaS/product marketing experience, withsignificant experiencein a technology company.

• 5+ years in product marketing or technical product marketing, withdemonstratedownership of end-to-end GTM strategies.

• Strong technical aptitude and the ability to understand and simplify complexSaaS, APIs, integrations, data, automation, and AI/GenAI technologies.

• Demonstrated experience developingAI/GenAI go-to-market strategiesor marketing AI-enabled products/features.

• Experience marketing toSMB and/or mid-market customers, with an understanding of differentiated buying journeys and GTM motions.

• Strong product marketing fundamentals across positioning, messaging, launches, competitive intelligence, customer insights, and sales enablement.

• Experience working closely with Product Management, Engineering, Sales, Marketing, Customer Success, and senior leadership.

• Strong analytical skills and ability to turn market and customer data into actionable GTM strategies.

• Exceptional storytelling, written and verbal communication, and executive presence.

• Ability tooperateautonomously, prioritize effectively, and influence cross-functional stakeholders in a fast-paced environment.

Preferred Experience:

• Experience inGRC, governance, risk, compliance, legal technology, cybersecurity, or enterprise SaaS.

• Experience withproduct-led growth (PLG), self-service, digital acquisition, or usage/adoption-driven growth models.

• Experience marketing products to executives, General Counsels, Corporate Secretaries, legal professionals, CIO/IT leaders, security teams, or other complex buying committees.

• Experience with generative AI, LLMs, AI agents, automation, analytics, or other emerging technologies.