Channel Manager (Search) in Paisley

We have an exciting opportunity for an experienced Channel Manager (Search) to join JACK RYAN in Glasgow.

The Role

The Channel Manager (Search) will be responsible for developing and executing organic & paid media strategies that align with business and client objectives. You will oversee every aspect of paid search delivery, lead client communications, and collaborate across teams to integrate Paid Search with broader marketing initiatives. There may also be a small component of overall general client account management on an ad-hoc basis as required in addition to organic search strategy, programmatic advertising, analytics, implementation and management.

Key Responsibilities:

• Develop comprehensive Paid Search strategies in collaboration with clients and internal teams, ensuring alignment with overall marketing goals and business objectives.
• Lead and manage day-to-day PPC operations, overseeing implementation and ensuring all deliverables are on time, on budget, and of high quality.
• Act as the primary Paid Search subject matter expert (SME) and main point of contact for assigned clients and internal stakeholders.
• Identify growth opportunities and create account roadmaps in partnership with account and media teams.
• Build and maintain strong cross-functional relationships with Strategy & Planning, Ad Operations and Finance as well as wider business and stakeholders.
• Oversee the planning, execution, and optimisation of campaigns across Google Marketing Platform Products including Google Ads & DV360, Microsoft Ads, Apple Search Ads, and other platforms, ensuring measurable results and achievement of KPIs.
• Provide guidance and mentorship to the wider team, fostering professional growth and skill development.
• Conduct account audits, performance analyses, and quarterly business reviews (QBRs) with clients.
• Provide expertise and insights to managed service clients on technical SEO & SEO strategy in collaboration with clients and the strategy and planning team, ensuring alignment with overall marketing objectives.
• Provide direction to copywriting & content teams in managing content projects for SEO managed clients.
• Oversee the planning, execution, and reporting of SEO campaigns, ensuring measurable results and achievement of KPIs.
• Continuously optimise campaign delivery processes and templates to improve efficiency and accuracy.
• Stay up-to-date with evolving paid search trends, platform updates, AI automation tools, and best practices in digital marketing.
• Planning, building and managing tracking and analytics for campaigns.
• Oversee the planning, execution, and optimisation of performance media campaigns across digital channels such as, but not limited to, programmatic, display, CTV and as future technologies emerge.

Our Ideal Candidate

We’re looking for someone who will manage multiple paid media campaigns across platforms, focused on developing and executing high-performance PPC strategies, data analysis, creative testing, and ROI-driven optimisation. You must have strong technical knowledge, excellent analytical and communication skills, and the ability to manage multiple projects under strict timelines. You’ll combine a hands-on approach with strategic thinking, ensuring campaigns deliver measurable impact for JACK RYAN and our clients.

You’ll Bring:

• Hands-on PPC campaign management experience across Google Ads and Microsoft Ads.
• Proven account management experience and strong client communication and presentation skills.
• Prior account management and SEO experience.
• Deep understanding of campaign structure, bidding strategies, audience targeting, keyword research, and ad copy optimisation.
• Experience using complex software products such as SEMRUSH, Ahrefs, GSConsole, Google Marketing Platform products.
• Analytical, problem-solving, organisational, and time management skills, capable of managing multiple projects simultaneously under tight deadlines.
• Excellent written and verbal communication skills.
• Advanced project management capabilities and meticulous attention to detail.
• Ability to develop and implement campaign strategies in collaboration with management and team members.

Qualifications / Skills & Experience

Education & Technical Background:

• Bachelor's Degree or equivalent qualification with a strong academic background (English A-Level B+ or Scottish equivalent).
• 3–5+ years’ experience in Paid Search campaign management, digital advertising, or performance marketing.
• Google Ads and Microsoft Ads certifications (current).
• Experience with Google Analytics 4, SA360, DV360, GMP.
• Advanced proficiency in Sheets/Excel, Google Sheets, and Looker Studio / Data Studio.
• Proficiency in Google Analytics, Google Search Console.
• Familiarity with Universal App Campaigns (UAC), Apple Search Ads (ASA), and Mobile Measurement Partners (MMPs) such as Kochava.
• Experience managing large monthly budgets (£100k+) with proven ROI performance.
• Knowledge of AI-driven optimisation tools, automation strategies, and emerging campaign formats (e.g. Performance Max, Microsoft Audience Network).

Core Skills:

• Strong analytical skills — ability to interpret performance data and deliver actionable insights.
• Excellent presentation and communication abilities with experience reporting to senior stakeholders or clients.
• Advanced understanding of paid media principles, conversion tracking, and attribution models.
• Process-driven, highly organised, and quality-focused with strong project management discipline.
• Demonstrated ability to build, test, and scale paid media campaigns across multiple channels.
• A passion for digital marketing, data analytics, and continuous improvement.
• Comfortable collaborating across teams and presenting to senior leadership.

Benefits

• 28 days annual leave (including bank holidays).
• Performance-related bonus scheme.
• Workplace Pension Scheme.
• Comprehensive Private Healthcare Policy provided by AXA Healthcare includes 24/7 GP.
• £500 Dental Cashback Scheme provided by AXA.
• 24/7 Employee Assistance Programme and access to mental wellbeing programmes.
• Gym membership discounts.
• Fully structured workforce Learning and Development (L&D) programme.

About JACK RYAN

JACK RYAN are one of the fastest-growing independent media agencies in the UK. With an extensive client portfolio across the UK, Europe & Asia. We work across a number of verticals including Recruitment, Financial Services, Government, Health & Education. We’re an agency on track to disrupt the sector with our market-leading data-driven solutions and client experience. JACK RYAN was recently recognised as a Best Places To Work™ in Marketing and Advertising 2025.

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