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For Companies At a Glance
- Tasks: Drive Peperami's marketing strategy and lead innovative campaigns.
- Company: Join Jack Links, a global leader in branded protein snacks.
- Benefits: Competitive salary, modern office, and a creative team environment.
- Why this job: Make a real impact on a beloved brand with your bold ideas.
- Qualifications: 7+ years in FMCG brand marketing with a proven track record.
- Other info: Fast-paced, collaborative culture where your creativity is valued.
The predicted salary is between 43200 - 72000 £ per year.
This job is brought to you by Jobs/Redefined, the UK\’s leading over-50s age inclusive jobs board.
Company Description
We, at Jack Links, are a global leader in branded protein snacks, a value-driven, family-owned business that is growing rapidly in EMEA. It started in April 2014 when Jack Links purchased Unilever\’s Bifi followed by Peperami brands in 2016, the Beef Jerky business was integrated, and we were able to operate autonomously in the EMEA region. Jack Link\’s is built on authenticity and audacity. From our North Woods roots to being the world\’s #1 meat snack brand, we make things differently.
But we\’re not just about snacks; we\’re driven by our core values: We team up, we tell it like it is, we own our game and shoot for the moon! Values we bring to life. Every. Single. Day.
Job Description
Peperami isn\’t just a snack – it\’s a brand with attitude, loved by millions across the UK and Ireland. Now, we\’re looking for a dynamic and commercially sharp Senior Brand Manager Peperami to take it even further. If you\’re full of energy, bursting with ideas, and ready to make your mark on a household name, we want to hear from you.
In this role, you\’ll co-create and drive the marketing strategy for Peperami – turning insights into action, and ambition into results. You\’ll be responsible for developing and delivering the brand plan, managing everything from ATL and BTL campaigns to innovation pipelines and product launches. Working closely with cross-functional teams, including Sales, R&D, Category and Shopper Marketing, you\’ll ensure that every touchpoint of the brand reflects our bold personality and delivers commercial value.
You\’ll play a key role in developing and executing innovation strategies, working alongside our R&D and operations teams to bring new products to life – on time and in full. You\’ll also help translate consumer insights and market data into smart, actionable brand decisions, driving growth in both relevance and penetration.
As a central member of the UK & Ireland Country Business Team, you\’ll contribute to wider commercial performance, supporting sales initiatives with relevant brand and market insights, and keeping a close eye on competitors and best-in-class marketing practices. Budget management and performance tracking will also be part of your remit, ensuring our spend is efficient and impactful.
Qualifications
You\’ve got a strong academic foundation – a bachelor\’s or master\’s degree – and at least 7 years of experience in FMCG brand marketing, with a track record that speaks for itself. You\’ve led the charge on major campaigns, launched innovations that made waves in the market, and played a central role in shaping the growth of well-known consumer brands.
Your experience spans both brand communications and innovation – from crafting ATL and BTL campaigns (including digital, social, and media planning) to bringing new products to life and getting them into consumers\’ hands. You know how to turn insights into action, and you\’re comfortable briefing and managing agencies, negotiating budgets, and measuring impact.
You\’re not just strategic – you\’re also a doer. Someone who thrives in a fast-paced environment, with a sharp eye for detail and a knack for managing complexity. You work well cross-functionally and know how to rally teams around a shared goal. Your planning and prioritisation skills are strong, and you know how to connect the dots between consumer behaviour, business goals, and brand performance.
You\’re UK market-savvy (Ireland is a bonus), and you understand what makes consumers tick in this space. You\’re commercially minded, action-oriented, and customer-focused – able to influence others through clear, concise communication.
Additional Information
What\’s in it for you?
If you\’re looking for a place where your creativity meets real business impact, this role offers exciting responsibilities in a fast-moving, international, and innovation-driven environment-one where your hands-on approach really makes a difference. You\’ll enjoy a competitive remuneration package, plus the energy of a modern office located in Richmond. And you won\’t be going at it alone: you\’ll join a motivated, talented team that\’s fully committed to our mission-collaborating closely, welcoming your creative ideas, and trusting you with genuine ownership from day one.
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Senior Brand Manager Peperami employer: Jack Link's Protein Snacks
Contact Detail:
Jack Link's Protein Snacks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager Peperami
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its products. For a role like Senior Brand Manager at Peperami, understanding their brand values and recent campaigns will help you stand out. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role. Highlight your successes in brand marketing and innovation, and don’t forget to showcase your passion for the Peperami brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly. Let’s make your dream job a reality together!
We think you need these skills to ace Senior Brand Manager Peperami
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your love for brands shine through! Talk about what makes Peperami special to you and how you can bring that energy to the role. We want to see your personality and enthusiasm!
Be Specific with Your Experience: Don’t just list your past roles; give us the juicy details! Share specific campaigns you've led or innovations you've launched. We’re looking for concrete examples that showcase your skills and how they align with our needs.
Tailor Your Application: Make sure your application speaks directly to the job description. Highlight your experience in FMCG brand marketing and how it relates to the responsibilities of the Senior Brand Manager role. We love seeing candidates who take the time to customise their applications!
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. Use bullet points where necessary and avoid jargon. We want to understand your journey without any confusion!
How to prepare for a job interview at Jack Link's Protein Snacks
✨Know Your Brand Inside Out
Before the interview, dive deep into Peperami's brand history, values, and recent campaigns. Understand what makes it tick and be ready to discuss how you can contribute to its growth. This shows genuine interest and helps you align your ideas with their vision.
✨Showcase Your Strategic Mindset
Prepare examples of past campaigns you've led, focusing on how you turned insights into actionable strategies. Be ready to discuss specific metrics and outcomes, as this will demonstrate your ability to drive commercial value and innovation.
✨Be Ready to Collaborate
Since the role involves working closely with cross-functional teams, think of examples where you've successfully collaborated with different departments. Highlight your communication skills and how you can rally teams around a shared goal, which is crucial for a Senior Brand Manager.
✨Stay Current with Market Trends
Familiarise yourself with the latest trends in the FMCG sector, especially in the UK and Ireland. Be prepared to discuss competitors and best practices in marketing. This will show that you're not just a doer but also a strategic thinker who understands the market landscape.
