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- Tasks: Drive brand strategy and performance for Jack Link’s across EMEA markets.
- Company: Join a global leader in protein snacks with a passionate team.
- Benefits: Competitive salary, 27 vacation days, health perks, and a dynamic work environment.
- Why this job: Make a real impact on a beloved brand while growing your career.
- Qualifications: 5+ years in FMCG marketing with strong brand management skills.
- Other info: Work in an inclusive culture with colleagues from around the world.
The predicted salary is between 43200 - 72000 £ per year.
Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link’s Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of passionate team members, across 11 countries, who share an uncompromising commitment to delivering awesome products and feeding the journey of those who move things forward.
The Jack Link’s Protein Snacks portfolio of brands includes Jack Link’s, Lorissa’s Kitchen, MATADOR Jerky, Golden Island, BiFi and Peperami. Jack Link’s EMEA is the European, Middle East and Africa regional arm of Jack Link’s Protein Snacks. In EMEA, Jack Link’s brand portfolio focuses on driving growth of the protein snacks category, with a strong emphasis on Jack Link’s (Beef Jerky, Biltong), Peperoni, BiFi and Minuets, as well as expanding into alternative protein snacks. Jack Link’s EMEA operates through a network of regional offices and production sites across Europe in Germany, Netherlands and United Kingdom.
We are looking for a Senior Brand Manager who can own and drive the Jack Link’s brand strategy, activation, and performance to deliver sustainable brand and commercial growth. You will be part of an international team and play a pivotal role in driving brand performance across EMEA markets. This position can be based in either our Jack Link's EMEA office at Richmond (United Kingdom) or Amsterdam (Netherlands).
You will be responsible for:
- Implement brand strategy and brand positioning and evaluate effectiveness.
- Grow the brand while educating on the benefits of the category.
- Set up activations/engagement plans for the Jack Link’s brand to achieve brand and commercial goals.
- Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns).
- Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams.
- Work closely with Category management, Shopper and Sales teams to deliver strong consumer-centric propositions and through-the-line communications.
- Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets.
- Support Shopper Marketing & Sales teams with necessary market, brand and product information.
- Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications.
- Manage marketing budgets within guidelines.
- Benchmark and understand competitor & market best practices.
Qualifications:
- EU Citizenship and/or valid work permit is required. Jack Link’s EMEA does not offer visa sponsorship / relocation package for this position.
- Bachelor's Degree and/or Master’s Degree in BA, Marketing or similar field.
- More than 5 years of work experience leading FMCG Marketing, with a focus on brand management including communications, activation, portfolio management & innovation development and launches.
- Project management & cross functional team working.
- Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.
- Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
- Market knowledge/track record in the FMCG environment in the UK and/or NL, ideally also with experience in establishing new brands/new categories.
- Strong planning and prioritisation skills, business insights and knowhow.
- Identify business driver and set into action.
- Project-management and able to navigate complexity.
- Strategic thinker, strong executer and creative solver.
- Customer/consumer focused and action oriented.
- Highly self-motivated, resilient and agile.
- Profound working experience in the UK (desirable) and/or NL markets.
- Fluency in English, other EU languages will be an advantage.
By joining us, you will:
- Have the chance to build a career as your unique self with all the support we can give you to become the best version of yourself.
- Work in an open, transparent, and inclusive culture with colleagues from all over the world.
- Receive a salary at market level that fits your experience.
- Experience a fast paced and dynamic work atmosphere.
- Receive 27 vacation days, a good company pension plan and an annual bonus.
- Boost your health with a ClassPass subscription and nutritious food offered by the company.
Senior Brand Manager Jack Links employer: Jack Links Protein Snacks
Contact Detail:
Jack Links Protein Snacks Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager Jack Links
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Jack Link's on LinkedIn. A friendly chat can give us insider info and maybe even a referral, which can really boost our chances.
✨Tip Number 2
Prepare for the interview by knowing the brand inside out. Familiarise yourself with their products and recent campaigns. This shows we’re genuinely interested and ready to contribute to their growth.
✨Tip Number 3
Practice common interview questions, especially those related to brand management and marketing strategies. We want to articulate our experience clearly and confidently, showing how we can drive Jack Link’s brand forward.
✨Tip Number 4
Don’t forget to follow up after the interview! A quick thank-you email reiterating our enthusiasm for the role can leave a lasting impression and keep us top of mind.
We think you need these skills to ace Senior Brand Manager Jack Links
Some tips for your application 🫡
Show Your Passion for Snacking: When you're writing your application, let your love for snacks shine through! Talk about why you’re excited about Jack Link’s and how you can contribute to the brand's growth. We want to see that you’re not just looking for a job, but that you genuinely care about the products we create.
Tailor Your Experience: Make sure to highlight your relevant experience in FMCG marketing and brand management. We’re looking for someone who can hit the ground running, so connect your past roles to the responsibilities listed in the job description. Show us how your skills align with what we need!
Be Data-Driven: We love numbers! When discussing your achievements, include specific metrics or results that demonstrate your impact in previous roles. Whether it’s sales growth or successful campaign metrics, quantifying your success will make your application stand out.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values while you’re at it!
How to prepare for a job interview at Jack Links Protein Snacks
✨Know Your Brand Inside Out
Before the interview, dive deep into Jack Link's brand history, product range, and market positioning. Familiarise yourself with their recent campaigns and how they resonate with consumers. This knowledge will help you demonstrate your passion for the brand and your ability to drive its strategy.
✨Showcase Your FMCG Expertise
Prepare to discuss your previous experience in FMCG marketing, especially in brand management. Be ready to share specific examples of successful campaigns you've led, particularly those involving ATL and BTL strategies. Highlight your understanding of market dynamics in the UK and NL, as this will be crucial for the role.
✨Be a Strategic Thinker
During the interview, emphasise your strategic thinking skills. Discuss how you've identified business drivers in past roles and the actions you've taken to leverage them. Use concrete examples to illustrate your ability to analyse market data and consumer insights to fuel brand growth.
✨Demonstrate Cross-Functional Collaboration
Jack Link's values teamwork across various functions. Prepare to talk about your experience working with cross-functional teams, such as R&D and sales. Share how you've successfully collaborated to launch new products or campaigns, showcasing your project management skills and ability to navigate complexity.
