At a Glance
- Tasks: Drive the Jack Link’s brand strategy and performance across EMEA markets.
- Company: Join a dynamic international team at Jack Link's, a leader in the FMCG sector.
- Benefits: Enjoy competitive salary, 27 vacation days, and a ClassPass subscription for your health.
- Other info: Be part of an inclusive culture with opportunities for personal and professional growth.
- Why this job: Make a real impact on brand growth while working in a fast-paced environment.
- Qualifications: 5+ years in FMCG marketing with strong brand management and project management skills.
The predicted salary is between 43200 - 72000 € per year.
We are looking for a Senior Brand Manager who can own and drive the Jack Link’s brand strategy, activation, and performance to deliver sustainable brand and commercial growth. You will be part of an international team and play a pivotal role in driving brand performance across EMEA markets. This position can be based in either our Jack Link's EMEA office at Richmond (United Kingdom) or Amsterdam (Netherlands).
Responsibilities
- Implement brand strategy and brand positioning and evaluate effectiveness.
- Grow the brand while educating on the benefits of the category.
- Set up activations/engagement plans for the Jack Link’s brand to achieve brand and commercial goals.
- Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns).
- Co-Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams.
- Work closely with Category management, Shopper and Sales teams to deliver strong consumer-centric propositions and through-the-line communications.
- Be a key member of the cross functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of the commercial targets.
- Support Shopper Marketing & Sales teams with necessary market, brand and product information.
- Analyse market and consumer information to give clear recommendations to fuel future brand growth, e.g. awareness, relevance, meaning, portfolio, pricing, and communications.
- Manage marketing budgets within guidelines.
- Benchmark and understand competitor & market best practices.
Qualifications
- EU Citizenship and/or valid work permit is required. Jack Link’s EMEA does not offer visa sponsorship / relocation package for this position.
- Bachelor's Degree and/or Master's Degree in BA, Marketing or similar field.
- More than 5 years of work experience leading FMCG Marketing, with a focus on brand management including communications, activation, portfolio management & innovation development and launches.
- Project management & cross functional team working.
- Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.
- Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
- Market knowledge/track record in the FMCG environment in the UK and/or NL, ideally also with experience in establishing new brands/new categories.
- Strong planning and prioritisation skills, business insights and knowhow.
- Strong communication skills.
- Identify business driver and set into action.
- Project-management and able to navigate complexity.
- Strategic thinker, strong executer and creative solver.
- Customer/consumer focused and action oriented.
- Highly self-motivated, resilient and agile.
- Profound working experience in the UK (desirable) and/or NL markets.
- Fluency in English, other EU languages will be an advantage.
Additional Information
- By joining us, you will have the chance to build a career as your unique self with all the support we can give you to become the best version of yourself.
- Work in an open, transparent, and inclusive culture with colleagues from all over the world.
- Receive a salary at market level that fits your experience.
- Experience a fast paced and dynamic work atmosphere.
- Receive 27 vacation days, a good company pension plan and an annual bonus.
- Boost your health with a ClassPass subscription and nutritious food offered by the company.
- Attend our fun and engaging events.
Senior Brand Manager Jack Links in London employer: Jack Link's Protein Snacks
At Jack Link's, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Senior Brand Manager, you will have the opportunity to drive impactful brand strategies while collaborating with a diverse international team in either our Richmond or Amsterdam office. We offer competitive salaries, generous vacation days, and unique benefits like a ClassPass subscription, ensuring you thrive both personally and professionally.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager Jack Links in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Jack Link's or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by knowing the brand inside out. Familiarise yourself with Jack Link’s products, their market position, and recent campaigns. This shows you're genuinely interested and ready to hit the ground running.
✨Tip Number 3
Showcase your creativity! Bring examples of past campaigns you've worked on, especially those that drove brand growth. We want to see how you think outside the box and make things happen.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Senior Brand Manager Jack Links in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Brand Manager role. Highlight your FMCG marketing experience and any successful brand strategies you've implemented. We want to see how you can drive the Jack Link’s brand forward!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about brand management and how your background makes you the perfect fit for our team. Be sure to mention specific achievements that demonstrate your ability to grow brands.
Showcase Your Strategic Thinking:In your application, don’t just list your responsibilities; show us how you’ve used strategic thinking to solve problems or drive growth. We love candidates who can think outside the box and bring fresh ideas to the table!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at Jack Link's Protein Snacks
✨Know Your Brand Inside Out
Before the interview, dive deep into Jack Link’s brand history, values, and current market position. Understand their recent campaigns and how they resonate with consumers. This knowledge will help you demonstrate your passion for the brand and show that you're ready to drive its strategy.
✨Showcase Your FMCG Expertise
Prepare to discuss your previous experience in FMCG marketing, especially in brand management. Be ready to share specific examples of successful ATL and BTL campaigns you've led, focusing on how they contributed to brand growth. This will highlight your capability to deliver results in a similar role.
✨Be Ready for Cross-Functional Collaboration
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across functions. Discuss how you navigated challenges and achieved common goals. This will illustrate your teamwork skills and ability to drive brand performance.
✨Prepare Insightful Market Analysis
Familiarise yourself with current trends in the UK and NL FMCG markets. Be prepared to analyse competitor strategies and consumer behaviour, and offer insights on how Jack Link’s can leverage these for growth. This shows your strategic thinking and readiness to contribute to the brand's success.
