At a Glance
- Tasks: Drive brand strategy and performance for Jack Link's across EMEA markets.
- Company: Join a global leader in protein snacks with a passionate team.
- Benefits: Competitive salary, bonus scheme, 27 days leave, and hybrid working model.
- Other info: Dynamic international team with opportunities for collaboration and growth.
- Why this job: Make an impact on a beloved brand while enjoying a vibrant work culture.
- Qualifications: 5+ years in FMCG marketing with strong brand management skills.
The predicted salary is between 36000 - 60000 £ per year.
Jack Link's Protein Snacks is a global leader in snacking and the No. 1 meat snack manufacturer worldwide. Family-owned and operated with headquarters in Minong, Wisconsin, Jack Link's Protein Snacks also has a large corporate hub in Downtown Minneapolis, Minnesota. The company is made up of passionate team members across 11 countries, who share a commitment to delivering awesome products and feeding the journey of those who move things forward.
The Jack Link's Protein Snacks portfolio includes Jack Link's, Lorissa's Kitchen, MATADOR Jerky, Golden Island, BiFi and Peperami. Jack Link's EMEA is the European, Middle East and Africa regional arm. In EMEA, the brand focuses on growing the protein snacks category, with emphasis on Jack Link's (Beef Jerky, Biltong), Peperami, BiFi and Minuets, and expanding into alternative protein snacks. Jack Link's EMEA operates through a network of regional offices and production sites across Europe (Germany, Netherlands and United Kingdom). We are driven by our core values: We team up, we tell it like it is, we own our game and shoot for the moon.
We are looking for a Senior Brand Manager who can own and drive the Jack Link's brand strategy, activation, and performance to deliver sustainable brand and commercial growth. You will be part of an international team and play a pivotal role in driving brand performance across EMEA markets. This position can be based in either our Jack Link's EMEA office at Richmond (United Kingdom) or Amsterdam (Netherlands).
Responsibilities
- Implement brand strategy and brand positioning and evaluate effectiveness.
- Grow the brand while educating on the benefits of the category.
- Set up activations/engagement plans for the Jack Link's brand to achieve brand and commercial goals.
- Develop, implement and analyze annual brand plan & communication strategies (ATL & BTL campaigns).
- Co-develop, implement and analyze NPD launches, working cross-functionally with R&D and internal operations teams.
- Work closely with Category Management, Shopper and Sales teams to deliver consumer-centric propositions and through-the-line communications.
- Be a key member of the cross-functional Country Business Team (CBT) and Marketing & Sales Team responsible for delivery of commercial targets.
- Support Shopper Marketing & Sales teams with market, brand and product information as needed.
- Analyze market and consumer information to provide clear recommendations to fuel future brand growth (awareness, relevance, meaning, portfolio, pricing, and communications).
- Manage marketing budgets within guidelines; benchmark and understand competitor and market best practices.
Qualifications
- EU Citizenship and/or valid work permit is required. Jack Link's EMEA does not offer relocation. All applications must be submitted in English, as it is the company's corporate language.
- Bachelor's Degree and/or Master's Degree in BA, Marketing or a similar field.
- More than 5 years of FMCG Marketing experience with a focus on brand management including communications, activation, portfolio management & innovation development and launches.
- Project management and cross-functional teamwork.
- Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns.
- Proven track record in launching and executing NPD in market, delivering sales growth and incremental penetration.
- Market knowledge in FMCG in the UK and/or NL, ideally with experience in establishing new brands/new categories.
- Strong planning and prioritisation, business insights and know-how.
- Strong communication skills; able to identify business drivers and translate into action.
- Project management and ability to navigate complexity; strategic thinker, strong executor and creative problem-solver.
- Customer/consumer focus and action orientation; highly self-motivated, resilient and agile.
- Experience in the UK (desirable) and/or NL markets; fluency in English; other EU languages are an advantage.
Additional Information
- A competitive salary and excellent bonus scheme (above market).
- 27 days of paid annual leave (in addition to public holidays) for work-life balance.
- Hybrid working model: 3 days in the Amsterdam office and 2 days from home.
- Pension scheme to support long-term financial well-being.
- Lunch on Mondays and nutritious snacks and fruit throughout the week.
- Access to ClassPass for fitness and wellness activities.
- Commuting allowance to cover travel costs between home and office.
- Vibrant, dynamic, international team with regular activities to foster collaboration and belonging.
Jack Link's EMEA provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by law.
Senior Brand Manager Jack Links in London employer: Jack Link's EMEA
Jack Link's Protein Snacks is an exceptional employer, offering a vibrant and dynamic work culture that prioritises employee well-being and growth. With a competitive salary, generous benefits including 27 days of paid annual leave, and a hybrid working model, team members are empowered to thrive both personally and professionally. The opportunity to be part of an international team driving brand strategy across EMEA markets makes this role not only rewarding but also impactful in the fast-growing protein snacks industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager Jack Links in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Jack Link's EMEA and show them what you can bring to the table.
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We think you need these skills to ace Senior Brand Manager Jack Links in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Jack Link's EMEA. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of Jack Link's EMEA:Show us that you’ve done your homework! In your application, briefly mention what you admire about Jack Link's EMEA’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Jack Link's EMEA
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At Jack Link's EMEA, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
